Virtually all of today’s B2B marketing advice involves the benchmarks, best practices and how-tos for demand generation, nurturing, social media and content. Four B2B best practices for late buy-cycle marketing is a post from: B2BMarketingSmarts. These four topics are all vital parts of the process of making a B2B sale. MORE >>

By consistently employing best practices in your blog posts, your B2B Marketing blog will likely be a larger lead generator than your corporate website, attracting prospects by way of social media and the search engines. Experimentation Is The New Best Practice 6. B2Bbloggers.com is an online magazine for B2B marketers. Or Does It? MORE >>

I'll be presenting these 5 Outbound Calling Best Practices later today (4:00-6:30) at Papa Razzi in Burlington at the AA-ISP meeting ( American Association of Inside Sales Professionals ). Dialing the phone all day is a task. have one guy who calls it panning for gold. Then an hour later he'll yell "Eureka!" Validate lists prior to dialing. MORE >>

I sat down with various folks on the Eloqua Customer Success team to hear their experiences on what it took to build out a highly successful lead scoring system. MORE >>

Experimentation Is The New Best Practice If I had a penny for every time over the past year that I have been asked for b2b social media and content marketing best practices … well, you know the saying. Instead of following best practices, create them. Don’t look for best practices; make experimentation your best practice. MORE >>