'If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. There are a bunch of slideshare decks you can use in your business, top  Marketing Conferences , my favorite  Marketing Quotes , Marketing  Books  and  Blogs To Read  and so much more. Do you create marketing that helps people or just more hype? The aim of marketing should start with the needs of the audience. started my career in political consulting. And I do about 75 speaking engagements each year. The post Marketing That Helps People? MORE >>

'When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging. You’ll always be fed. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. As they say, “look under enough rocks and you’ll eventually find a snake” (to eat). But what you’re really doing is setting up a system where you know where to look and under which rocks. Do you want to scale? MORE >>

'Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. On Thursday, June 20, at the Inside Sales Virtual Summit, I will reveal how a billion-dollar telecommunications company addressed this situation by: Bringing science and testing to their calling process, and. Reducing their time to lead by more than 60%. In the process, you’ll learn the data insight you need to drive success by making the most of every moment of your selling day. They include: Best Selling Sales Authors. Guy Kawasaki, Art of the Start. Matt Dixon, The Challenger Sale. Eastern. MORE >>

'Your July Sales Training Tip: YouTube.com. Normally at this time of the year, I am reminding my clients that it’s time to begin building their 3 rd Quarter sales training plans.  Those of you that are regular readers know that Acumen Sales Mangers plan their entire quarter sales training plans at the beginning of each quarter. Each sales meeting schedule is defined by date/time, topics and assignments-as to who is training on what topics.  But what about July!  With the 4 th of July and Summer time upon us, here’s a fun idea to launch your summer sales training plans. MORE >>

'Behind many big purchases is a project. Indeed the purchase itself may be a project, with a set of steps, a project team, project milestones and so on. Adopting the project perspective on the sale is important from the perspective of qualifying and closing the sale. Buying Process Dependencies Executive Sponsor Project Behind The Purchase Sales Success stakeholders MORE >>