5 Ways to Create Super-Addictive Loyalty Programs
B2B Marketing Insider
JUNE 2, 2016
Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. The post 5 Ways to Create Super-Addictive Loyalty Programs appeared first on Marketing Insider Group. You want customers to love your brand.
13 Customer Loyalty Best Practices for B2B Companies
NOVEMBER 29, 2016
And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. There’s more and more examples of them working, and marketers are increasingly prioritizing these loyalty programs. You may have some kind of customer retention or loyalty program in place already, too. Good loyalty programs are fueled by both emotions and financial rewards.
New Forrester Research: B2B Should Use B2C Customer Loyalty Principles
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty. Building customer loyalty increases retention—and makes acquisition easier. B2B Loyalty, The B2C Way.
New Developments in B2B Loyalty Marketing
NOVEMBER 21, 2012
Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Given the importance of customer retention in B2B, business marketers have a long history of investing in loyalty drivers. New developments in loyalty for business markets.
B2B Loyalty, The B2C Way
Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
Brand Loyalty: Ethical Data Practices Matter!
JANUARY 25, 2016
In today’s threat landscape, two questions marketers need to address are: How does my company regain the trust of consumers to keep brand loyalty high? The post Brand Loyalty: Ethical Data Practices Matter! Today’s business landscape is replete with tales of security breaches , stolen customer information , and vulnerabilities patched-up to protect against ever-evolving threats.
A Loyalty Program Becomes a Retention Hub
JUNE 7, 2016
The solution is to use a loyalty program as a hub for your retention marketing tactics. Loyalty as a Retention Hub. Here are a few examples of how a loyalty program can make your retention marketing efforts much easier by centralizing everything in one place. loyalty program ties all of your marketing efforts back into your retention marketing strategy. Centralized Data.
A Refreshing Look at Customer Loyalty
B2B Marketing Unplugged
MAY 26, 2014
Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right. It turns out, it has to do with effort. It doesn’t work.
How to Increase Customer Loyalty through B2B Marketing
B2B Marketing Traction
JUNE 23, 2014
Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand. We provide marketing plans and marketing execution to drive more brand recognition, customer loyalty, and revenue generation.
Why You Should Be Using Video to Strengthen Employee Engagement and Loyalty
OCTOBER 13, 2016
But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? This honesty helps build trust with your employees, strengthening their emotional connection and loyalty to the company. The post Why You Should Be Using Video to Strengthen Employee Engagement and Loyalty appeared first on Vidyard. Every company wants them.
Five Steps to Increased Brand Loyalty
JULY 26, 2016
You build brand loyalty. The key to brand loyalty is to build an emotional attachment to your brand. To help ensure your customers will remember your brand, here are five step s to build brand loyalty: Establish an ongoing relationship. To summarize, in order to establish brand loyalty you must go above and beyond expectations once your customer has purchased your product. Go
Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
DECEMBER 22, 2015
Do they know I’m writing a blog post on customer loyalty? Instead, use your marketing automation software to improve customer loyalty. You should still be educating, upselling, and building brand loyalty. Build Brand Loyalty. Advocacy & Loyalty customer marketing customer retention retentionFirst, I need caffeine. The email says, “Members Get A Bonus Day.”
What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
It's All About Revenue
AUGUST 13, 2015
Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. Customer advocacy is crucial to any brand’s success, however, the value of converting brand loyalty into long-term customer advocacy is a every marketer’s dream. catsofmonopoly).
Brand Loyalty Begins with Giving a Sh*t
B2B Marketing Unplugged
AUGUST 10, 2015
I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t. We like to call this awareness building –the first stage in our Journey of Unreciprocated Love. Awareness, it seems to me, is lately about interrupting people long enough to think about your products or brand. When people do this to one another we call it stalking.
How to earn customer loyalty in the age of chat
FEBRUARY 3, 2016
Customer service is both a logical and excellent place to start your loyalty-building efforts. The post How to earn customer loyalty in the age of chat appeared first on Biznology. “You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. ” Wait. What?!
The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
APRIL 28, 2016
Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. Here’s the problem with a loyalty program that offers rewards of some monetary value: buyers often find the amount trivial. reward.
How To Increase Customer Loyalty And Revenue
It's All About Revenue
MAY 1, 2015
Customer loyalty is a top priority for many brands. Through loyalty programs, brands have found that they can encourage customers to come back on a regular basis, often choosing their brand over other nearby businesses. But how much must a company spend to maintain that loyalty? As the article Closing the Gap Between Revenue and Loyalty Management points out, a brand can give away more than it actually has to at the expense of valuable revenue. This can serve as a lesson to businesses thinking about starting their own loyalty programs. and The Huffington Post.
7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty
MARCH 9, 2015
Here are 7 segmentation hacks to boost customer loyalty on your site. 1) Offer Improved Support for High Revenue Customers. I’m sure many of you have heard the old business adage, “20% of your customers generate 80% of your revenue.” In ecommerce, this is true. The incentive given will depend on your customer base, but it could be loyalty points, a coupon, or free a product.
3 Lessons to Improve Customer Loyalty
JUNE 17, 2013
As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. So how do you make marketing a little more “operational”? 1. It’s all about making and keeping promises. ” 3.
Mastering Brand Loyalty: What Subscription Service Companies Do Differently
Modern B2B Marketing
SEPTEMBER 21, 2015
As a brand and a business, you need brand loyalty, and you only have a few chances to create it. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. And it makes sense. This is the only way they will make a solid imprint in consumers’ minds and outwit the competition. Understand that to know when to speak, you have to first listen.
Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]
FEBRUARY 17, 2016
One great way to garner happy returning customers is through customer loyalty programs. They're not just great for your business: customers like them, too: 76% of consumers think that loyalty programs are a part of their relationship with brands -- and 83% said loyalty programs make them more likely to continue doing business with certain companies.
3 Ways to Build Consumer Loyalty
JUNE 30, 2016
Content marketers not only have the big job of constantly generating new and exciting content, but they’re also tasked with figuring out ways to encourage consumer loyalty. Consumer loyalty is extremely important for marketers and brands because it equates to fans having positive emotional experiences and recognizing a perceived value. Multichannel Loyalty Programs. Conclusion.
A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]
AUGUST 15, 2016
There's a lot to love about customer loyalty programs, from higher retention rates to the likelihood they'll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers. For more ideas, check out this post on seven different types of customer loyalty programs that actually add value.). The result?
Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
SEPTEMBER 26, 2014
Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. In their recent survey of loyalty program marketers, they found that these programs are being used to help organizations ensure more meaningful relationships across the customer life cycle.
Rekindling brand loyalty: how to win back lapsed customers
OCTOBER 13, 2015
The post Rekindling brand loyalty: how to win back lapsed customers appeared first on Connecting Element. Running a win-back campaign allowed us to re-engage 20% of dormant email subscribers. Find out how we did it and what we learnt in the process. Blog digital marketing email data email marketing email tips email vouchers lapsed customers marketing agency subject lines user journey
7 Customer Loyalty Programs That Actually Add Value
APRIL 3, 2012
If you’re like 65% of marketers, your company has implemented a loyalty program. According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. It’s time for marketers to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. To get you started, here are some ideas for customer loyalty programs that might work for your business. But is it working?
Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
JANUARY 13, 2017
It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. According to the research, respect—the idea that customer’s feel respected by a brand— is an underappreciated driver of loyalty. But nifty loyalty programs only go so far. Real talk: I love REI.
3 Ways B2B Brands Should Use Membership To Grow Advocate Loyalty
APRIL 3, 2015
Organizations like it for obvious reasons: recurring revenue and long-term loyalty ! Advocate Marketing Customer Engagement Customer Marketing Uncategorized advocacy advocate b2bmarketingzone customer advocacy customer engagement customer loyalty membership economy robbie kellman baxterWe are living in a Membership Economy. How are you welcoming them? And guess what? The reward?
Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
Modern B2B Marketing
FEBRUARY 28, 2014
The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. Here’s how brand loyalty can tip the scales in your favor. Mac versus PC.
How customer experience supports brand loyalty through relationships
JANUARY 7, 2016
The post How customer experience supports brand loyalty through relationships appeared first on Biznology. It’s time to take the wheel, even if you’re not into cars. We’ve all heard and read a lot about customer experience recently and how the study of and practice of CE Marketing has become an area of specialization and innovation. Think, for instance, Rental Cars. Like this post?
Inside SAP’s Customer Loyalty program
JANUARY 1, 2015
In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. The experience is something Mette has never forgotten – and it’s part of the reason why she works so closely with the customer loyalty program at SAP. There is a shift from moments to journeys and loyalty matters more than ever. The post Inside SAP’s Customer Loyalty program appeared first on IntegratedB2B. Listen and Learn.
Leverage Loyalty Fundamentals
Manhattan Marketing Maven
JANUARY 27, 2014
But this state of mind ignores the key psychological factor that underlies loyalty. In constructing his app, Daleen focused on 3 critical building blocks of customer loyalty. Useful value exchange is the foundation stone for building consumer loyalty. Loyalty is a function of brand familiarity, utility, connection and rewards. AppSuite, the Hospitality Technology Experts, Layout the Future of Customer Loyalty In a nation that loves to eat out, restaurants ought to be CRM learning laboratories. Unfortunately they’re not.
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
STARBUCKS : COO Kevin Johnson perhaps sums it up best: “Where others are attempting to build a mobile app, Starbucks has built an end-to-end consumer platform anchored around loyalty.” Coupled with their extensive loyalty program, the app gives Starbucks the perfect venue to up-sell and market to consumers. DATA: Turn data into assets that prove results in real time. Like this post?
How to Use Content to Build Customer Loyalty and Retention
JUNE 3, 2013
According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Content creators can now think of themselves as publishers. We are publishers. Set program goals. ” 2.
Storytelling for Brand Loyalty
NOVEMBER 11, 2010
Irresistible storytelling by these companies has lead to amazing brand loyalty. Storytelling helps companies create loyalty and build for their future. brand brand loyalty branding building brand coca cola connections emotional harley davidson loyalty mass media storytelling Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. From the Heart.
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
Remember customer loyalty is dependent on the people you hire and the experience customers have with them. 2. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I recommend giving it a read.). What does your B2B marketing program have to do with your customer retention strategy?
How Boutique Hotels Create Unique Content that Inspires Loyalty
OCTOBER 22, 2015
The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience. Boutique hotels don’t aim to impress, please, or pander. Birth of Boutique. The Fanbase. Empower Creators.
4 Latest Loyalty Marketing Strategies
Manhattan Marketing Maven
MAY 13, 2013
Marketers have been manufacturing consumer loyalty through rewards and loyalty programs since the 1970s. And yet in spite of competition and attrition, fifty-seven percent of respondents say they modify when and where they buy to maximize loyalty benefits. Loyalty marketing is personal, fickle, schizophrenic and well worth doing. Building and sustaining loyalty is tricky. Enter Maritz Loyalty Marketing who recently published its first US Loyalty Marketing Report, under the leadership of Scott Robinson and Bob Macdonald.
Measuring the Pay-Off for Customer Loyalty
JANUARY 24, 2012
Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? All of these facts are about the business value of creating customer loyalty, that is the bottom line impact of customer loyalty – reduce cost to serve, lower cost to acquire, increase in rate of customer acquisition, increase in the value of existing customers. Can you implement a loyalty strategy?
How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]
JANUARY 11, 2013
Regularly determining the NPS for your business allows you to establish benchmarks for your business so you can figure out how to improve the loyalty of your customers. Want to know more about customer loyalty and retention? Then the following HubSpot blog posts are just for you! " 7 Customer Loyalty Programs That Actually Add Value ". Just how loyal are your customers?