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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year.  Frustration remains high.  In part due to an interesting correlation.  As the degree of bad advice increases, so does frustration.  by Scott Lewis. New Directions.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014


As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts. The post Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014 appeared first on LEADership.

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here. Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. And who better to help them get there than the technology pros?

2017: The Year Attribution and Metrics Become Symbiotic

B2B Marketing Insider

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights.

B2B Marketing Trends for 2016

tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

“Similarly, predictive analytics may discover correlations among categories of potential buyers that would be unlikely to occur to human marketers. For example, “While working with a luxury cosmetics company, [Digilant chief scientist Krishna Boppana recalls], Digilant discovered a correlation between women who were interested in exotic travel and those who bought Kashi cereal.

How To Increase Engagement On Your Facebook Posts with Infographic

Tomorrow People

He then analysed those posts to identify the characteristics correlated most closely with higher (or lower) performance measured in likes, comments and shares. Dan Zarrella has collected a database of more than 1.3 million posts published on the top 10,000 most liked Facebook pages. He then calculated a percentage of total page likes that liked, commented or shared each specific post.

Want More Engagement on Social Media? Here's How Often You Should Publish [New Data]


Data from our new 2015 Social Media Benchmarks Report shows no discernible correlation between the average number of posts companies publish per week across all of their social networks and the average number of interactions (e.g., In the above graph, you''ll see there is no clear correlation between posts published per week (blue) and interactions per post (orange). But I wonder.

Top SEO Factors for Drupal in 2014


In it, they analyzed 10,000 search results and created correlations between characteristics of websites and their rankings. Now, with all the usual caveats about correlations not equaling causation, here’s a list of their top correlated ranking factors that can be influenced with the proper use of Drupal and/or a module. (A quick note about correlations. Um.NM. Pick one.

B2B Marketing Trends for 2016

tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


Ran a number of tests that compared multiple data points against each other to find correlation trends. It's worth mentioning at this point that the study was purely focused around finding correlation. That said, correlation analysis can give a very strong indication of what's working, even without proving causality. I've always had a love affair going on with data. The author.

Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics

Crimson Marketing

Correlating real time with real location is the “missing link to make data understandable and immediately actionable,” for brands, says Stacey. Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it.

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Is Twitter Using Research to Mislead Marketers?

Digital B2B Marketing

Confusing Cause and Correlation. Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. If they are positively correlated, it doesn’t mean a faster internet connection is the reason a home is more valuable! 2. Unfortunately, it isn’t true. Seriously, everything. Everyone has a bias.

Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

Back to Basics: ShoreTel in the past had “many different dashboards,” but “none of them would correlate data,” says Mark. Having a poorly understood or designed digital demand generation program does not produce results. He gives a master class in the team, tools and transformation needed to build a demand gen program that works. Mark Roberts is the CMO of ShoreTel. 

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How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Tony Zambito

B2B Marketing Trends for 2016

tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

These facts from the 137 respondents, from a variety of roles primarily in marketing, shows a strong correlation between the use of qualitative research and the effectiveness of buyer personas. There is a correlation also to the high percentage of respondents indicated they used buyer personas for messaging and demand generation.  Analysis by Yamini Ahluwalia. This is a welcome shift. 

INFOGRAPHIC: Social Media Marketing in 2013

Client Bridge

From Wishpond, here''s an infographic that shows how people and marketers are using social media today and how correlated financial success is to a business’ social media activity. View Original Article

The B2B Lead Generation Ecosystem and WPO [Infographic]


It’s interesting how well this framework correlates with the WPO model in terms of driving new (i.e., “pre-CRM”) website traffic. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Develop new ways to improve and scale your current campaign.

Get Your Team “Smarketing” with Predictive Lead Scoring


Predictive lead scoring literally makes it a science, using predictive analytics and machine learning to discern which factors correlate with won deals. More sophisticated predictive lead scoring solutions use scientific modeling to reveal and rank which factors and behaviors correlate with sales success and then automate persona building. So what is Smarketing ? Rely on data.

11 Reasons Having Friends at Work Makes You Happier [Infographic]


Having friends at work directly correlates with engagement and productivity at the office. Yes, it feels good to feel comfortable saying hello -- and even sitting down for lunch -- with your fellow coworkers. But did you know it can also make you better at your job? Why should you care about making friends at work? Productivity Office Life Daily

Using Data-Driven Marketing for Business Success

It's All About Revenue

When we started our invoicing company we saw that there were patterns but didn't correlate them to data. Now we've matured and we correlate our data and study it. With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. There is help.

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Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

The correlation is evident.  Could there be a correlation here also? by icon 54. It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level.  The percentages of marketers indicating this as their top challenge are not measly either.  Is Technology The Answer? Buyer Persona Research.

For Critical B2B Marketing Insights, Try A Granular Attribution Data Analysis


Notice that there is a strong correlation between TOTAL and Desktop. In fact, the correlation coefficient is a strong 0.89 (1.0 is perfect direct correlation, -1.0 is perfect inverse correlation). Unlike desktop, the overall conversion rate and the mobile conversion rate have a very weak correlation of 0.18. The same thing happens with marketing data.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

This 80/20 correlation is not a surprising revelation.  If we stay consistent with the 80/20 correlation noted above, it is a good bet that 80% of such efforts are focused on internal processes rather than what is actually happening in the minds of customers. . by Creative Stall. These findings are consistent with others over the years.  Something is definitely out of alignment. 

When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]


After correlating this timing information with industry segments, we put together the following infographic to highlight some standout trends. You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails. However, an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. Check it out.

Upside Down on Marketing Priorities


As a follow-on commentary the analysts from Regalix stated the following, “Improved Engagement/Customer relationship seems to have fallen in priority this year, giving us the feeling that marketers, especially in the B2B space, are yet to find a direct correlation between increased customer engagement and sales.”. Regalix Research recently published their State of B2B Marketing 2015 report. 

How to Orchestrate and Personalize the Entire Customer Experience

It's All About Revenue

While true personalization builds on an organizational framework of customer-centricity, each improvement to the customer experience is directly correlated to your revenue goals. Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. " Yet there is an undeniable dichotomy when it comes to marketers and CX. Of course you are.

What Your Desk Says About You [Infographic]

Modern B2B Marketing

Is there a correlation between the objects on your desk and the type of worker you are? Author: Jason Miller Fifty seven percent of American workers admit they judge their coworkers by how clear or dirty they keep their workspaces, according to a recent survey. Whether you are working in a cubicle or a corner office, your workplace is a reflection of your personality and your work style.

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Do you have any correlation between method and its associated level of effectiveness?” Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Q. Which of the following lead generation tactics does your organization currently use? Click to enlarge. part 4.

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

Branding, often attributed greater weight in a B2C setting, is equally important for B2B marketers, especially when brand strength is correlated to the business model and reach.  In the realm of brands who are perceived to be to most forward-thinking in tech innovation by B2B marketers, there have been some winners and some losers in the past year. Week of August 8th. Week of August 1st.

4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]

Modern B2B Marketing

Then, if your confidence level is pretty high in understanding how lead score correlates to closed-won deals, vetted scores can be used to check sales pipeline estimates and the likelihood of new revenue. You should also find ways to correlate the lead score to won revenue to reinforce to sales that scoring does work and tune up aspects of leads scoring every quarter. Job level.

Ethics and Social Media: Where Should You Draw The Line?


As social media usage continues to rise, it’s only natural that statistic correlations will be made about the individuals who use the medium. While there will always be exceptions to the “correlations” that emerge from such data, universal truths about social networking usage and user behavior can be valuable. This isn’t a bad thing; it’s common to deep-dive into demographic information and behavioral data. The Ethics Resource Center (ERC) is the oldest non-profit organization in the U.S. Dr. Patricia J. workforce in business. by Sharlyn Lauby. News & Notes

Which Type of Leader Are You? A Look at 6 Distinct Leadership Styles [Infographic]


According to Harvard Business Review research , authoritative leaders -- those who "mobilize people toward a vision" -- boast the strongest correlation with a positive work environment. This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. It can be a lot of pressure knowing that a team is looking to you to lead the way. not as much.

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

Track Maven referred to this as the “content marketing paradox” when publishing the study. I am not sure it is a paradox.  My interaction with buyers, via hundreds of B2B buyer interviews in multiple industries, leads me to believe this outcome is a correlation as opposed to a paradox.  A paradox suggests you may not be able to make sense of such as outcome for it is not the expected outcome.

Using Regression Analysis in market research

The B2B Research Blog

After all, in many markets customers will remain loyal even if unhappy because the cost or effort of change is too high relative to the benefit (see here for further discussion of this).  To establish this, we ran a simple correlation analysis between overall satisfaction and claimed loyalty.  This resulted in a correlation co-efficient (R) of 0.79 Regression Analysis explained.

Net Promoter Score (NPS) in B2B – the evidence

The B2B Research Blog

Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”. In some cases, the correlation was strong, but in an equal number of cases it was weak. It’s intuitive.

If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human?

Sales Prospecting Perspectives

There’s an unsurprising correlation between what successful inside sales reps do well (put simply, sell) and what they don’t do as well (let’s call it, administrative tasks). Sales Prospecting Perspectives is pleased to bring you a guest post from Lauren Weatherall , Senior Marketing Manager at TinderBox. What does this mean? Especially when it comes to sales technology.

The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

Numerous surveys point to the increased use of smartphones, which then correlates to a preference in using these platforms over a desktop or laptop computer to access everything from social media and email to websites for research and shopping. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. Top Mobile Marketing Trends for 2016.

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What makes a good marketing leader?

The B2B Research Blog

There is a very strong correlation between supporting an employer’s vision and job satisfaction. There are two universal truths about all marketing plans. One, no matter how smart the plan might be, it’s worthless unless well executed. And two, no plan has ever executed itself – people make it happen. Here’s another observation. Two marketing teams with identical skills and resources, both looking to achieve the same goals, can achieve very different results. That’s down to leadership – the ability to get the best out of people and make 1 + 1 = 3. They gave clear guidance.