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7 Engaging CMO Interviews From 2016

It's All About Revenue

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. How Kodak’s global CMO is bringing the brand back from the brink. ” he tells CMO. CMO CornerWell, sort of.

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2017: The Year of the Data Driven CMO

It's All About Revenue

If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. CMO CornerHappy New Year everyone! hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Survey Says: Wrong. Surveys? Seriously?

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Can the CMO Drive Growth?

CMO Essentials

Every aspiring VP of Marketing or CMO wants one thing: to demonstrate and maintain a track record of growth. survey conducted by Deloitte Digital earlier this year revealed that CMO/CIO collaboration was key to executing on customer-focused initiatives. The post Can the CMO Drive Growth? appeared first on CMO Essentials. So, how do you do that? The Numbers.

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How A CMO Uses Storytelling To Engage Audiences

It's All About Revenue

Jeremy Duerksen is CMO at Peaksware. CMO CornerIn his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. Well not about horses and sport motos, maybe next time.

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B2B Marketing Trends for 2016

Brian Neufeld, CMO, ActiveDEMAND https://www.activedemand.com B2B Marketing Trends for 2016 30 Embrace New Technology Invest in Training to Use Marketing Technology More Effectively Organizations spend millions of dollars annually on sales enablement, yet. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.

The Massive CMO/Consumer Disconnect

It's All About Revenue

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. The one finding in particular I want to share with you today is what drove me to include such a " grandiose " title as I believe this finding indeed reflects a massive CMO/consumer disconnect. CMO Corner Marketing Cloud

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The Evolution of the Strategic CMO [Infographic]

Hubspot

And according to a recent survey from the CMO Council, there's a significant disconnect between what CMOs know they should be focusing on and how they're actually spending their time. As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world. Management Leadership Daily IGSS

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Uncovering CMO Insights On Their Journey To Digital Agility

It's All About Revenue

The findings of a newly-released survey, presented by The CMO Club in partnership with Accelent Consulting and Oracle Marketing Cloud, provides a snapshot of where marketing leaders stand along the path to digital agility. CMO CornerShe of course is spot on for to be agile is to be continuous, to never resting on any laurels or getting comfortable – ever. Survey Says. Next Step.

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Why a CMO Can No Longer Just Be A Marketer

It's All About Revenue

The piece, titled, The Mentality Of A CMO Is Changing To This , and co-written by Michael Williams , CMO, The Grand Prix of America - spoke directly to the fact that to survive and thrive in today's world, a CMO can no longer be "just a marketer." " The fact of the matter is the role of the CMO is changing to one of Chief Engagement Officer.

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B2B Marketing Trends for 2016

Brian Neufeld, CMO, ActiveDEMAND https://www.activedemand.com B2B Marketing Trends for 2016 30 Embrace New Technology Invest in Training to Use Marketing Technology More Effectively Organizations spend millions of dollars annually on sales enablement, yet. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.

As The World Churns For CMO’s

Tony Zambito

The good news is that CMO tenure continues to rise.  The bad news is that the CMO position still churns and remains one of the riskiest positions in corporate business.  Not the best reason for a rise but nevertheless it presents opportunities for CMO’s to succeed in longer tenures. The CMO role is first and foremost is one of leadership.  Image via Wikipedia.

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Digital transformation and the CMO: an innovative CIO partnership

Conversionation

In a previous blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have to learn more about technology and the social and digital tools their customers and employees increasingly use. Digital business Digital transformation Integrated marketing CIO CMO customer experience digital transformation

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3 Top CMOs Talk Organizational Culture and Brand at CMO Summit

CMO Essentials

I recently attended the annual Spencer Stuart CMO Summit. packed house heard Jon Iwata , head of marketing at IBM; Russell Weiner , recent CMO and now president of Domino’s USA; and Jonathan Mildenhall , CMO of Airbnb, discuss the role of the CMO at the intersection of brand experience and organizational culture. CMO Insights Trending

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Should the CMO Oversee the Whole Customer Experience?

It's All About Revenue

However, as Petouhoff explains, the world has changed in a dramatically digital way and as such " changes in how customers communicate with each other and with companies, the need for a fundamental transformation of the CMO role is critical if the CMO is to lead the overall customer experience." CMO Corner" Authored by Natalie L.

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B2B Marketing Trends for 2016

Brian Neufeld, CMO, ActiveDEMAND https://www.activedemand.com B2B Marketing Trends for 2016 30 Embrace New Technology Invest in Training to Use Marketing Technology More Effectively Organizations spend millions of dollars annually on sales enablement, yet. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.

Top 10 Skills Every CMO Needs

B2B Marketing Insider

As a CMO, what skills do you need to hone in […]. The post Top 10 Skills Every CMO Needs appeared first on Marketing Insider Group. It’s not easy to be today’s CMOs. Content Marketing

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7 CMO Quotes You Need to Read on Marketing Technology

It's All About Revenue

" - Julie Lyle, former CMO of hhgregg & Prudential Asia. ” —Michael Williams, former CMO of Grand Prix of America, Formula 1. ” —Jeff Jones, CMO, Target. ” - Seth Farbman, CMO, Spotify. Then download The CMO Solution Guide to Leveraging New Technology and Marketing Platforms. CMO Cornerin just 5 years.

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Why a CMO Must Establish a System for Continuous Improvement

It's All About Revenue

It is important to create a continuous loop of information to drive intelligent changes to the technology roadmap shared between the CMO and your CIO or CTO. To create this system for continuous improvement, a CMO must be vigilantly agile and risk receptive. The CMO of today must—in addition to being agile—be open to taking chances and remain risk receptive.

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The CMO Struggle For True Marketing Integration Rages On

It's All About Revenue

Since February of 2011, the CMO Survey which is sponsored by the American Marketing Association, Deloitte and Duke University's Fuqua School of Business, have asked chief marketing officers the following question: How effectively does your company integrate customer information across purchasing, communication, and social media channels? CMO CornerThat is significant, trust me.

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18 Marketing Challenges Cited by Leaders at the CMO Club Summit

It's All About Revenue

by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. The CMO Club Summit kicked off this morning in New York City, where more than 200 marketing leaders are congregating at The Conrad Hotel. The changing role of the CMO (digital and data demands). Managing the longevity of the CMO’s role with improved accountability processes.

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Personal Traits Versus Business Skills: Creating the CMO Fit for the Future

Tomorrow People

So what does the modern CMO look like? When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers.

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How a CMO Can Build a Modern Marketing Organization

It's All About Revenue

Part of the above is culled directly from a new report from The CMO Club and Oracle Marketing Cloud entitled, appropriately enough: The CMO Solution Guide – Building A Modern Marketing Organization. As Susan Lintonsmith, CMO of Quiznos puts it bluntly, "You have to be able to move very, very quickly, use the latest information and go. CMO Corner" 1.

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What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey

CMO Essentials

The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success. To find out, we connected with Victoria Godfrey, CMO of Avention for a quick Q&A session, and here’s what we learned…. CMO Essentials: To an outsider, collaboration among executives, in general, would seem like a simple yet sensible practice.

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Introducing…The CMO Nation!

Modern B2B Marketing

Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation, on the other hand, will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives. Introducing…The CMO Nation!

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How the Personality of a CMO Compares To Others In the C Suite

It's All About Revenue

Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. These traits conform well to a conventional mental picture of a CMO. The CMO leadership style can be unconventional, colorful and flashy. CMO CornerThe results were quite interesting and insightful to say the least.

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Are CMO Ambitions Too Low?

B2B Marketing Insider

But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. The post Are CMO Ambitions Too Low? Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Here’s what they noticed.

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Talk to The Data to Become a Data Driven Organization (with Lisa Joy Rosner, Neustar CMO)

Crimson Marketing

Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation. Lisa Joy Rosner is the CMO of Neustar, the pioneer and industry leader of real time cloud based information services and analytics. The post Talk to The Data to Become a Data Driven Organization (with Lisa Joy Rosner, Neustar CMO) appeared first on.

15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Smashmouth Marketing

Team - Nothing more rewarding than a CMO seeing their team enjoying the conference and learning new ideas and techniques. If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Period. would not normally make such a blanket statement, but I don''t want anyone to miss the point of this article. Learn - Study new marketing techniques.

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Four Keys Areas Where the CMO Must Lead

ANNUITAS

Recent studies show that the CMOs alignment with CEOs, CFOs and CIOs is still an issue: According to an Accenture study on CIO-CMO alignment, on 23% of marketers think the level of collaboration between CMOs and CIOs is either at or approaching the right level. The need for leadership from the CMO role is more crucial than ever and still many are not fulfilling this obligation. 

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Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics

Crimson Marketing

Stacey Epstein, CMO of digital signal analysis firm Banjo says “We’re getting better and better about gathering and tracking our data, but…when it comes down to the real return or the benefit from all of this data…, you can only really point to the companies with fancy systems that actually are finding ways to leverage the wealth of data.” Big Data. Data Analytics. Predictive Data.

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CMO Interview: An Inside Look at Marketing Trends

Act-On

We tracked down our CMO, Kevin Bobowski, to pick his brain about current marketing trends, allocating resources for the perfect balance, and the future of marketing. What does that mean to you as a CMO, and how should a marketer be thinking about that? Kevin: Marketers, and the CMO specifically, are responsible for the brand. Marketing Strategy cmo marketing marketing trends

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What a Millennial Marketer Wants to See in a CMO

CMO Essentials

To help you see that we’re not entirely as terrible as we may seem, and actually happy to stand behind you, here are a few things that we respect, admire, and even aspire to emulate in an effective CMO. The post What a Millennial Marketer Wants to See in a CMO appeared first on CMO Essentials. CMO Insights Trending Are you afraid of millennials?

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The 10 Challenges Facing a CMO Faces When Trying to Lead the Customer Experience

It's All About Revenue

Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in fact we posed the question Should the CMO Oversee the Whole Customer Experience? Download Should the CMO Oversee the Whole Customer Experience? CMO Corner

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From Great to Good: What’s Causing CMO Tenure Decline?

Type A Communications

March 15, 2016 Last week, SpencerStuart released the results from its most recent study on CMO tenure. In looking at the profiles of chief marketers from 100 of the top. read more. Innovation Leadership Marketing

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Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

It's All About Revenue

Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch of The CMO Club in Europe. That's why you need to download The CMO Solution Guide For Building A Modern Marketing Organization. CMO CornerTo have fun. It was great.

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How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

Ann Sung Ruckstuhl, CMO at SOASTA, has developed and led growth and innovation strategies for more than 20 years, primarily in the enterprise software industry. As CMO, Ann leads the global marketing and product management organizations and is responsible for driving market leadership, product strategy, global awareness, demand generation, strategic events and communications for SOASTA. .

3 priorities and 25 challenges for CMO’s

Biznology

CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey). Only 15.0% can prove quantitative impact (CMO Survey). Greater measurability with digital marketing is making the CMO more accountable. GREATER TOP-LINE GROWTH.

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How Does A CMO Build A Modern Marketing Organization?

B2B Marketing Insider

The post How Does A CMO Build A Modern Marketing Organization? Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually worked). While there is […]. appeared first on Marketing Insider Group. Content Marketing

Is the CMO becoming the Chief Collaboration Officer?

Biznology

In companies where the CMO and CIO work well together, the enterprise is 76% more likely to outperform in terms of revenues and profitability. Source: IBM CMO Study 2013 ). Marketing collaboration has also earned the CMO a more important role at the C-level. The post Is the CMO becoming the Chief Collaboration Officer? The builders of the brand. The generators of leads.

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