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142 Articles match "Hubspot"
The Latest from the B2B Marketing Community
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Tuesday, March 9, 2010
Informal or even humorous videos, such as HubSpot’s spoof of The Office or Resco’s “border battle” video shot before last season’s first Vikings-Packers game;
• And Tags: Facebook Social Media Marketing b2b marketing b2b social media b2b success with Facebook brands on Facebook Google HubSpot LinkedIn Mark Schaefer Resco TechCrunc You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.
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Thursday, March 4, 2010
A great post by Brian Halligan at HubSpot, on a dinner he had with a group of Madison Avenue folks , got me thinking about some possible futures for Television. Contrary to the prevailing wisdom, I don't think that Television is about to suffer the same fate as newspapers as information becomes free. Here's why - we're lazy. I recently watched some Olympics coverage, and was impressed with the seamless flow back and forth from the events that were being shown to a physiologist talking about the effect on the human body of the snowboard half-pipe, to a profile of one of the upcoming
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Wednesday, March 3, 2010
believe that if studies like HubSpot’s The State of Inbound Marketing 2010 , instead of categorizing all inbound inquiries or responses as “leads,” rather talked about a lower cost per “prospect” from inbound than from outbound marketing, the results would be a more accurate reflection of reality.
Look beyond the hype and you’ll see that even inbound marketing companies like HubSpot use outbound marketing tactics such as e-mail and telemarketing to proactively follow up on, nurture and qualify their inbound inquiries.
I think some of the information being touted by companies that have a stake in inbound marketing can be misleading.
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The Best from the B2B Marketing Community
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Tuesday, September 23, 2008
In some of my previous posts , I suggested that social media is highly effective in generating marketing ROI. Last week, I interviewed Mike Volpe , VP of Marketing HubSpot , for his perspective on social media ROI. HubSpot is a stellar example of how a small business can excel in social media marketing and in the process, attract $17 million in venture capital for a social media and online marketing solution ( read more on why small business succeeds with social media ). Mike started off our discussion by observing that most marketers believe that social media is only suitable for
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Thursday, July 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. That would greatly limit the marketing automation vendors' business. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.
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Thursday, November 19, 2009
Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials . We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Here's the process we went through; I recommend you pay attention to the "homework" parts: Pre-Project Education -- We went through all About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content
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Tuesday, June 23, 2009
Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). But there are also integrated tool suites, like Hubspot and Raven. It is Hubspot: they’re quietly adding Lead Management features to their Inbound Marketing suite. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing.
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Sunday, January 18, 2009
HubSpot has done an excellent job at setting up their own group, moderating the group and finding synergy with their Facebook presence as well.
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technorati tags: B2B Business-to-business BtoB Brand Community Facebook Gooruze HubSpot Jeremiah Owyang LinkedIn LinkedIn Answers Marketing MySpace PR Public Relations Social Media
del.icio.us tags: B2B
This is the third post in a 6 part series on how I use social media for my day-to-day job.
To summarize, my company seeks to reach business-to-business
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Saturday, August 8, 2009
Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary Yesterday was the start of my evaluation of Hubspot . After a one hour detailed demo from Bonnie and Chris, and an interrogation by me, Linda and I got to join the Hubspot team and local twitterati for the 1 year anniversary of Hubspot TV. Tags: hubspot reviews inbound marketing SEO twitter drive There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. It doesn't impact the review, but it definitely impacts my impression of the company
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Monday, January 25, 2010
Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus . Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media.
FTC Disclosure Notice: Here are some of the key takeaways on using social media effectively. This post will review recommendations from Rick Burnes, while a follow-up post will present ideas from Chris and Sally.
According to Rick, inbound marketing is
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Friday, September 4, 2009
Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SE A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.
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Sunday, October 4, 2009
Hubspot (booth 16)
Hubspot (booth 16)
Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpo Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors.
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Monday, August 31, 2009
Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano. Hubspot: Outbound Marketing and Inbound Marketing Can Learn From Each Other Fast Company: Inbound Marketing and Outbound Marketing, by Tony Soprano Just gonna keep spreading the Outbound Marketing goodness!
...Tags: Tags: hubspot fast company inbound marketing b2b marketing outbound marketing b2b drivel demand ge
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