Trending Sources

MarTech: Top 100 Influencers and Brands

Onalytica B2B

The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands. Wouldn’t it be great if one brand offered it all? Bigger brands are already doing so. Ross Brand. TOP 50 BRANDS.

Brand 125

How To Build A Community of Brand Advocates

Influitive b2b

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

How Branding Can Make or Break The Customer Experience

B2B Marketing Insider

Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company.

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

I’m not supposed to be part of the news story so how do I build a personal brand? Am I a personal brand or a company brand? Isn’t that what is supposed to happen when you build a brand? I don’t want my employees to build a brand on social media.

B2B Marketing Trends for 2016

website traffic, brand. Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Followers rank images, videos, and case studies as the most valued content from brands on. create a workforce of engaged brand ambassadors.

How storytelling can shape the corporate brand and culture

Biznology

So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture? Vibrant leaders now recognize that storytelling can create an emotional connection, which is the heart of good branding.

10 Reasons why branding is even more important for start-ups

Biznology

True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics.

Brand 76

Do You Suffer From Brand Detachment Disorder?

Type A Communications

February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for. read more. Creativity Marketing Storytelling

How Putin’s brand inspires Trump

Biznology

But will Putin’s authoritative brand image have any impact on Trump’s political behavior? In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.

B2B Marketing Trends for 2016

website traffic, brand. Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Followers rank images, videos, and case studies as the most valued content from brands on. create a workforce of engaged brand ambassadors.

5 Marketing Strategies for a Record-Breaking Brand Launch

B2B Marketing Insider

Your highly anticipated brand is set to launch soon. The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group. Marketing Strategy branding Content Marketing Social Media user-generated contentIt’s official!

Brand 136

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. The marketing technology landscape from Scott Brinker is a good way of seeing the increase in tools dedicated to help brands with every stage of content marketing. Top 100 Brands.

Brand 155

Four ways social media impacts emotional branding

grow - Practical Marketing Solutions

Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. We have bonded with these brands and have attached ourselves to them.

Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

Brand Storytelling B2B Marketing content marketing storytellingJuly 7, 2015 Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more.

B2B Marketing Trends for 2016

website traffic, brand. Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Followers rank images, videos, and case studies as the most valued content from brands on. create a workforce of engaged brand ambassadors.

Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. By Mark Schaefer.

(Re)Creating a Distinctive and Relevant Brand

CMO Essentials

That being said, John acknowledged that it’s not uncommon for people outside the industry to “experience us through our consumer brands,” adding, “While that’s 10% of our business, it’s 99% of your awareness of the company.”

Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands.

The Content Marketing Brand Management Checklist

Contently

Brand management is a little bit like dental hygiene: Those who avoid it are going to end up with big problems that easily could’ve been avoided. Yet marketers who fail to comply with brand standards and legal safeguards risk losing more than just a tooth.

Brand 43

Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive. Never mess with the Beyhive.

A Guide to Finding Your Brand Voice

ScribbleLive

How important is a brand’s voice? Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. Yet too often, brands fail to develop or define a solid brand voice.

Brand 66

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. We were interested in seeing which PR professionals and brands were leading the online discussion. PR: Top 100 Influencers & Brands Click To Tweet. Brand Competition.

PR 138

How a Content Marketing Mission Statement Supports the Brand Story

Type A Communications

January 5, 2016 I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. Content Strategy Brand Storytelling content marketing content mission

6 Branding Mistakes Undermining Your Company's Image

Hubspot

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. There was just one big problem for Colgate: their brand. 6 Branding Mistakes Undermining Your Image. What's a brand style guide?

How Trump’s brand positioned itself for victory

Biznology

However, from a branding perspective, the compelling reasons behind each vote was more about what each candidate stood for. And this is what branding is all about–making promises that resonate with people’s intense emotional desires, to connect with them.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

What’s Brand Storytelling and Why Do You Need It?

Type A Communications

August 11, 2016 Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing. read more.

How To Create A Meaningful Brand Online

B2B Marketing Insider

When a recent global analysis by Meaningful Brands took a look at content marketing efforts around the globe, covering 1,500 brands in 15 different industries, it uncovered a harsh reality for digital marketing – 60% of content being created is underperforming.

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

Last week I was hugged by a brand. Since the first edition of The Tao of Twitter (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Brands need to be more human and authentic.

P2P 93

How Your Employer Brand is Influencing Your Business Brand

B2B Marketing Insider

Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately.

Brand 49

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Ignite the brand. Ignite the brand.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

Marketing agency nDash wrote a funny blog post noting how Benjamin Franklin used content to grow his personal and business brands: “Benjamin Franklin could be seen as one of the founding fathers of content marketing. Business Focus: BRAND. Measurement Tips: 4 Brand Metrics to Watch.

How brands use promotional clothing [infographic]

Biznology

Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. This particular research survey we are featuring today is about branded clothing gifts such as t-shirts, hats, staff uniforms, etc. Who uses branded clothing?

Building a Brand Strategy

Lead Liaison

The company had failed to develop a strong brand message and image. Simple: He applied a brand that others were aware of, trusted, and would be top of mind when a need arose. Interested in learning more about how you can build a brand strategy with marketing automation?

Sustainability: Top 100 Influencers and Brands

Onalytica B2B

The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic. TOP 100 BRANDS. Sustainable Brands.

Brand 99

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

If your organization is suffering from a case of the “olds” and you want to take your branding and marketing into the 21st century, here’s some areas where a breath of fresh air can make a huge difference in customer perception and interest.

Online 128

Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation.

Build 88

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. It’s a part of your brand. David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.” Questions on branding?