content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. Fortunately, business buyers don’t stop being human when they clock in for the day as managers, developers, and owner/operators. MORE >>

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are. MORE >>

The average lifespan of a business tweet is four days -- If you measure the lifespan of a tweet by the number of days on which it receives at least one click from a Twitter user, then business tweets don’t live very long. You took a very methodical business approach to your planning process. to 11.0. MORE >>

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. business blog feeds your sales funnel. MORE >>

Learn all of that in more in some of the best posts from the last year on blogging for business. Tags: Blogging for Business What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? MORE >>