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Thursday, May 22, 2008
In many organizations, the beginning and end of any business activity is marked by the PowerPoint presentation. And how did this simple tool become so entrenched in business? Visual literacy - the ability to both read and write visual information; the ability to learn visually; to think and solve problems in the visual domain - will, as the information revolution evolves, become a requirement for success in business and in life.
A CALL FOR VISUAL LITERACY
In the early stages of an initiative, PowerPoint is used in strategy sessions, to present proposals and put forth plans.
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Wednesday, June 3, 2009
The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness
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Friday, August 1, 2008
Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software.
Popular Discussions
Re: Do reputation points help or hurt?
Re: Building the Business Case for Enterprise
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Sunday, July 12, 2009
It's still relatively early in the data collection process, but what "a-ha” morsels have you found? We’re documenting some of these “a-ha” moments in our Twitter for business case studies but here are a couple new ones: Tweet quality builds followers faster than tweet quantity – When we started using Twitter for business, we wondered about the relevant importance of tweeting only when we had something really interesting to pass along (quality focus) vs. RT @markwschaefer: …” to start the tweet), instead shift attribution to the end of the tweet (e.g., “… via @markwschaefer”).
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Friday, June 27, 2008
Blog Home
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How to read a business book
I like reading magic books .
lot of people read business books in just the same way. and business books , though. The stakes Seths Blog
Seth Godins riffs on marketing, respect, and the ways ideas spread.
For More Seth check out these links:
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Monday, September 7, 2009
Here’s a look at five tools aimed at solving this practical business issue, as well as two “brute strength” approaches. Six Alternatives for Business Teams to Twitter Collaboration
Their promotional tagline: “How business does Twitter”. Set up Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team
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(Read time = ~2 minutes) Twitter is (has become) the newest, shiny outbound toy. Marketing
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Friday, February 15, 2008
I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. What about being positive —isn't that an important attribute for a successful business blog? More to come. ***** technorati tags: effective business blogging, persistence, personality, passion, blog promotion, social networking sites, RSS feed aggregators, cross-linking with other blogs, positive, successful In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.
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Tuesday, October 13, 2009
Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. Using it to build your business, though as Ian notes, "It's not easy. have yet to see someone who writes insightful, thoughtful stuff 1-2 times a week fail at it." Ten Ways to Crank Out Killer Posts in Ten Minutes or Less by Remarkablogger Michael Martine presents tactics for quickly knocking out quality How can you attract more traffic to your blog? Generate more comments?
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Tuesday, November 17, 2009
Awhile back I put forth a “success formula” to create business benefits through social media:
So here’s the business plan: Come up with a posse of technical writers/content whores who can churn out blogs on any subject and fill this out-sourcing market niche. Business Idea of the Year. Go Connections + Meaningful Content + Authentic Helpfulness = Benefits
The more I see and hear and learn about the social web, the more I’m convinced this is spot-on. You
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers
When I say fashionable, I mean that the usage of the phrase has skyrocketed in
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