Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. I’ve written this in the form of a manifesto – a written declaration of what I believe needs to happen to allow marketing to play a role in the future of business. And so now there is a social business imperative. Marketers And so, in order to become a social business, marketing leaders are realizing that they need to ignite their company to create great content. MORE >>

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise. What are the most used marketing tactics used by small businesses? 52% of small businesses are challenged to get current customers to refer new business. Postal Service. MORE >>

For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. We keep hearing about the great opportunity for small businesses to “take part in the conversation” but is that really true?  Are small businesses going to be crowded out by the big chains and big marketing budgets? It’s time for the small business owner to rise up and embrace the social web!  That’s how business works! MORE >>

A recent study of Marketo brought out that a wrong chosen color for your business and logo can cost you the success in the long run. The color of a business is the first impression a future customer will discover when he hits your offer. The right color can make or break a business! To choose the right color is a process where you have to ask yourself how you want your business to be perceived out there? You can go the quick and dirty way to choose a brand color but this can cost your business the success in the long run. Infographic: True Colors. MORE >>

Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on social business and collaboration. Social business is all about people, integration (the silos, remember?) Social business is first of all a matter of creating the mindset, space and processes in which collaboration can occur. Just think about the speed of doing business. Social business is business. MORE >>