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11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). DATA: Turn data into assets that prove results in real time. Need some examples?

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. An engaging case study makes people say, “if it worked for them, it can work for me.”

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

The post Case study: Small business content marketing success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. blogging Blogging best practices Case studies Content Marketing Entrepreneurism Marketing Strategy blog community building blogging best practices blogging success content marketing entrepreneurism marketing strategyIt was time for a big decision.

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Enterprise study found that only 7.5 % of respondents reported the skill set. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Everything is now measurable. Look for.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. The Power of a Case Study. Case studies work differently. Ned J.

Budweiser re-branding as “America:” A case study

grow - Practical Marketing Solutions

So I thought it would be fun to look at this as a marketing case study. Here is a view of the Bud customer from a  psychographic study  of personalities and beer brands: Bud drinkers are sensible, grounded and practical. The post Budweiser re-branding as “America:” A case study appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Background.

2013 B2B Marketing Priorities [Study]

Puzzle Marketer

Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

The post Case study: Re-building a blog from the ground up appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. blogging Blogging best practices Case studies Content Ignition Strategy Social Media Tools blogging best practices content code content ignition evergreen social media toolsToday I’m trying something different. Here we go. Layout. Graphics.

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Enterprise study found that only 7.5 % of respondents reported the skill set. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Everything is now measurable. Look for.

How social media case studies can jeopardize your strategy

grow - Practical Marketing Solutions

I’ve been thinking about the surprisingly important role that business case studies play in our marketing efforts, and I’ve come to realize that in some cases, they may actually HURT our businesses. Let’s look at the two-edged sword that is the business case study … The tipping point. Case studies strike fear in the hearts of resistant business leaders.

Content Marketing Lessons From BuzzFeed [Study]

B2B Marketing Insider

The post Content Marketing Lessons From BuzzFeed [Study] appeared first on Marketing Insider Group. BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide.

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses? The post 15 B2B case studies show how content marketing drives ROI appeared first on Biznology. Who is succeeding and why? million.

The Small, Big-Impact Piece Missing from Case Studies

Stories that Sell

At the time, I regularly studied good writing, in school and in everything I read. Twenty-six years later, I still write about businesses, now as a case study copywriter. study how news and feature stories are written. also took the step of getting feedback on the occasional case study from a seasoned magazine and book author - and my writing immediately improved. AWAI).

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. In this case study, Managed Maintenance Inc. Scalability. Results?

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Enterprise study found that only 7.5 % of respondents reported the skill set. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Everything is now measurable. Look for.

Are You Prematurely Aging Your Case Studies?

Stories that Sell

Now I more readily notice story around me and am more mindful in trying to weave those pieces into my customer case studies to keep readers engaged. But there’s a challenge with the “time” in customer case studies. Specific dates – particularly years – can age a case study unnecessarily. So how do you put a time marker in case studies without dating them?

Study says sedentary activities like blogging block impact of exercise

grow - Practical Marketing Solutions

study published last month compared male exercisers who also sit extensively with those who are more active generally. The study also concluded that strolling around frequently in addition to exercising seems to neutralize the affects of too much sitting. Hiking with the non-sedentary Bill Strawderman. By Mark Schaefer. I set a world record on Christmas Day. How about you?

The Risk of Stripping Down Customer Case Studies

Stories that Sell

What about customer case studies? Among my clients and peers, the debate is whether buyers will read longer customer case studies. firmly believe they will, and not just because I''m a case study writer. In general, buyers overwhelmingly prefer traditional written case studies to those presented as audio, video, one-page summaries, or Microsoft PowerPoint slides.".

The Case Against Case Studies

emedia

Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage ResourcesHowever, when used too soon or too early in the customer journey, your great points often fall on deaf ears. Learn more. So what pieces of content should you be using along the way?

Case Study Copywriters: Juggle More for Your Clients

Stories that Sell

case studies). Most clients publish case studies on their websites AND need an attractive PDF version for printing and distributing via email. Create a template – Engage the designer to create the template for case studies (or other collateral), and then to place each case study into the template. High maintenance? Probably. We want what we want. Copywriters can help.

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

In less than 18 months from the moment we started our social media strategy, we were awarded $47 million in new business, all of it directed to the 10 target solutions we had strategized from the beginning. I’d love to hear your comments on our case study in the comment section! By Sander Biehn, {grow} Community Member. It’s true. Here is our story. We HAD to try something new.

Case study: IKEA launches social offer to drive sales

grow - Practical Marketing Solutions

They did ethnographic studies of their target customers, going into their homes and into the IKEA stores with them to understand their attitudes. Case studies Personal Social Media best practices ikea neicole crepeau social media case study social offer exampleBy Neicole Crepeau, Contibuting {grow}  Columnist. IKEA’s marketers probably didn’t call it a social offer, but it is. 

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Image courtesy swong95765 via Flickr cc The post Case Study: Denny’s flips its audience with a sassy social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. branding Case studies Social Media Strategy Twitter best practices branding and social media content marketing and social media denny''s millennials social media and brands social media marketin

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

What do you think about this case study? Case studies finnair social media quality hunters social media case studiesBy {grow} Community Member Ana Silva O’Reilly . They were launching a worldwide search for airline best practices called Quality Hunters. The seven people with the best ideas would win a seven week journey around the world to find the best travel ideas on earth!

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

Infographics are a hot new way to get your point across quickly. "Even the customers that participate in the case studies use the infographics as well," Hansen said. Links within case studies. Projectline encourages clients to include helpful links in written customer case studies, helping readers click to more information about the solutions and companies featured.

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

The post Case study: Social media success in regulated industries appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. We’re regulated.”. And here is my response that I bring to you today. The time to hide behind this excuse is over. Figure.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

Here are 37 Big Data case studies where companies see big results. KAISER : Uses Big Data to  study the incidence of blood clots  within a group of women taking oral contraceptives. Do these case studies show how Big Data can work? The post 37 Big Data Case Studies with Big Results appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Who’s using it?

Case study: Building a social media career in 12 months

grow - Practical Marketing Solutions

The post Case study: Building a social media career in 12 months appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Case study: Building a social media career in 12 months appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Ana Silva O’Reilly on the job in the Maldives. This is the story of one person who did it. ” 2.

One Case Study Helps Land FIVE Major Customer Awards

Stories that Sell

Never doubt the power of a single case study or the positive impact for the featured customer. What fueled every application for the award entries was a single case study , initiated by United''s data partner, Acxiom Corp. From there, we used the case study to populate the dozens of questions throughout the award entry forms. Have you used a case study to apply for awards?

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Unfortunately, case studies are often difficult to execute on. Best Practices For B2B Case Studies. Writing An Engaging Case Study.

12 inspiring social media monitoring case studies

Biznology

Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology. 90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). Like this post?

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. The 27 page report provides an insightful analysis of the data, which there’s no point to me duplicating in depth. But I will highlight a couple of findings that are most relevant to my own concerns.

Case study: Using social influence to build a personal brand

grow - Practical Marketing Solutions

careers Case studies personal branding social media and careers social media case studiesBy {grow} Community Member Don Stanley. In addition to being a small business owner, I’m lucky enough to teach at the University of Wisconsin. teach marketing and communication courses with an emphasis on social media, strategic planning and design. Create a personal branding strategy. Tweet.

Study: No One Uses Facebook Reactions

Contently

According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Other studies have come to similar conclusions. different study, from the research firm UserTesting,  hinted  at why: People don’t know how to access the new buttons. Chart via quintly.

10 case studies show how web analytics prove ROI

Biznology

Here are 10 case studies of companies that used insights from web analytics and drove ROI. Do these case studies help you see how insights from web analytics can drive your business’ ROI? The post 10 case studies show how web analytics prove ROI appeared first on Biznology. What good is data if you don’t know what to do with it? Who does it well? It results in 47% more traffic.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. If you only have a few minutes, this post provides highlights from each case study. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

That’s pretty scary but a second, even more intriguing article quoted a study by Oxford economists Carl Benedikt Frey and Michael A. Looking at other business functions relevant to marketing, the study sees most types of creative jobs as relatively safe and most types of sales jobs at risk. Riesterer’s own talk followed exactly that template, a bit of consistency I always admire.

Case study: ROI of social influence

grow - Practical Marketing Solutions

Let’s dissect this as a case study and find out. I am vitally interested in the emerging channel of influence marketing because I genuinely believe this is an untapped goldmine for most companies and brands. The post Case study: ROI of social influence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What is the ROI of me? We’re about to find out.

Customer Case Studies: More Effective, Loss Costly

Stories that Sell

Time and again, I've posted on the effectiveness of customer case studies. Case studies were included in multiple questions, and emerged as leaders on several fronts. The only downside of case studies, as indicated by the survey, is the time to create them. Response : 73% of respondents rated case studies as extremely or very effective in their lead generation efforts.