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Wednesday, August 18, 2010
Now’s the perfect time to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies. Don’t just jump into the actual case study, no matter how much of an urgency there is for that story. Homework isn’t just for school kids. The risk?
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Sunday, June 20, 2010
Tags: Case studies Social Media Strategy customer acquisition
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Tuesday, August 24, 2010
It’s a short case study, but one that brings to light key privacy issues and the implications when everybody becomes a publisher. Tags: Case studies Social Media Policy If your organization is debating the need for a social media policy, you might want to watch this 90-second news story from a Knoxville-area school district.
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Thursday, June 3, 2010
Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Share: Tags: Using Customer Stories customer case studies customer success stories how to use case studies
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Tuesday, August 17, 2010
Tags: Case studies customer acquisition ethics facebook
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Sunday, May 16, 2010
Study these 5 B2B social media success stories and take your own organization’s social strategy to the next level. case studies and demos). Tags: Social Media b2b marketing b2b marketing case studies B2B social media social media case studies We also have more than 6,000 followers on Twitter. UnitedLinen. Kinaxis.
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Sunday, March 28, 2010
A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. The study analyzed more than 5,000 microblog posts from a group of IBM employees who used both a proprietary internal tool to post and Twitter to post externally. Is it happening in your company yet?
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Friday, June 27, 2008
Ethnographic study of collaborative knowledge work. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. In the next section we describe our methods and study design, including approach, tools, study participants, and procedures followed.
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Thursday, April 3, 2008
Case studies are one of the bet selling tools a service business can use on their webiste. I recently cam across an article, " The Secret To Writing Persuasive Case Studies " by Mark Levy that does an excellent job describing how to make your case studies stand out. Unfortunately, they are often overlooked or just plain boring.
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Thursday, September 2, 2010
Copywriters: Want to make more money with case studies? Join me on Wednesday, September 8 at 9 PDT/12 EDT for a no-cost, one-hour teleclass : For Case Study Copywriters: 8 Secrets for Writing Stories That Sell ( More ). How to case your client’s competition – Case studies must sell against the competition.
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