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The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. This year, the list has almost doubled.

9 Stellar Referral Program Examples

Influitive b2b

Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program. Referral program examples that work. Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. Google. Dropbox. ReadyTalk. Evernote.

Examples of quantifying social influence

grow - Practical Marketing Solutions

If you can’t see the video at the top of this article, click here to see my interview with Sandy Carter of IBM on examples of quantifying social influence and social selling. The post Examples of quantifying social influence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is Klout the new SAT score? Is Klout the new SAT score?

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

10 Influencer Marketing Examples. You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. Not so fast. 6) GAP.

B2B Marketing Trends for 2016

For example, if in the IT market. A great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. For example, no longer will marketers schedule an email campaign. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process.

5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. These two data visualization examples capture all of those impressive qualities, specifically in the travel category. Think With Google illuminates consumers’ travel decisions. map tracing those common travel routes.

20 Stunning Examples of Brand Style Guides

Hubspot

Check them out below: 20 Examples of Brand Style Guides. When it comes to building a memorable brand, it's all about consistency. When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images.

7 Inspiring Examples of Parallax Scrolling Websites

Synecore

The examples below are based on his notion of “true” parallax containing three levels: you the viewer, an object, and the background to create the notion of depth and movement on a webpage. Without further adieu, here are 7 examples of parallax scrolling websites to help inspire your next project. Across the web, we’re seeing it pop up on just about every type of website.

4 Examples of Content Curation Done Right

It's All About Revenue

Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results. In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. In fact in 2014, CNBC listed at as the #1 most overused word of the year.

B2B Marketing Trends for 2016

For example, if in the IT market. A great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. For example, no longer will marketers schedule an email campaign. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

A great example of an explainer video that speaks to a problem and how the company solves it is this original one from PadMapper : And no, it doesn’t have to be an animated explainer video. Maybe you’ll have quick chats with people on your team, or show a time lapse video of your office for the day, for example. for example. Here it is! So let’s dive in. Introduce Yourself.

The 9 Best Data Visualization Examples from 2015

ScribbleLive

These visualizations were nominated by members of the Visually team, and all powerful examples of data visualization. View the entire package to see how much federal money is spent on Medicare versus defense, for example, then click any tile illustrating a particular line item to drill deeper. Here are some examples. Here are a few of our favorites from 2015. Hi Mom!).

10 Examples of Inspiring Responsive Web Design

Synecore

Hubspot’s site is also a good example of a web design that doesn’t fear “the fold.” Responsive Web Design - or as I like to call it, RWD - is absolutely THE trend in web design for 2013. As a web designer, it has become second nature for me to visit a website and pull the corner on my monitor to see how the page responds. AIDS.gov. This is especially true because of the integration of RWD.

20 Examples of Social Proof in Action

Hubspot

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. Now that we’ve reviewed what social proof is, and the impact it can have, let’s dive into some real-world examples of each type. 20 Examples of Social Proof in Action. Score.). What Is Social Proof? 4) 2U.

B2B Marketing Trends for 2016

For example, if in the IT market. A great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. For example, no longer will marketers schedule an email campaign. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process.

13 Examples of Engaging Interactive Content

B2B Marketing Insider

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company’s solution to a problem, the primary resource for curious consumers. When someone […]. Content Marketing

Three Winning Content Marketing Examples

B2B Marketing Insider

The post Three Winning Content Marketing Examples appeared first on Marketing Insider Group. By Jennifer Johnson, Marketing Manager, Alexa Looking for an affordable way to boost your brand’s reputation and find new consumers? Search no further. An effective content marketing strategy can create enormous wins and give small companies a chance to compete with larger ones. Content Marketing

6 Examples of Lead Nurturing Campaigns

It's All About Revenue

The six examples below follow along as prospects become more connected to your company and the buying process, and ultimately become customers. Sometimes our impression of marketing tactics is more monolithic than the reality. Nurture means to care for, and a good nurture campaign can show that you care about prospects. You can also let them know what they can expect as next steps.

11 Examples of Instagram Ads We Love

Hubspot

11 Examples of Instagram Ads We Love. Here’s a somewhat meta example from Instagram’s own Instagram for Business account, advertising the new capability to advertise on the platform. They use recipe website Food52 as an example of what their ad content might look like so users can visualize it for their own business Instagram accounts. What makes you click on ads? 5) Monster.

99 Amazing Content Marketing Hub Examples

B2B Marketing Insider

One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. The post 99 Amazing Content Marketing Hub Examples appeared first on Marketing Insider Group. I like to lead my own content marketing proposals with a few statements. Content Marketing

4 Interactive Video Marketing Examples That Mastered The Medium

B2B Marketing Insider

The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video.

10 Examples To Prove Content Marketing ROI To Your CEO

B2B Marketing Insider

The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group. It’s not always easy to convince your CMO and marketing leaders to give you the budget and support for content marketing. To get their buy-in, you need to show them the ROI of content marketing. Content marketing is […]. Content Marketing

10 Examples of Amazing Responsive Web Design

Synecore

Here are 10 great example of RWD from across the web. Even though its been a few years since it launched, the Food Sense website is still one of my favorite examples of beautiful responsive design. Here is a great example of how a lot of content and navigation can be scaled down on a mobile device. Starbucks. Microsoft. Disney. Harvard University. Smashing Magazine. Mozilla.

7 Examples of Call-to-Action Best Practices [INFOGRAPHIC]

Synecore

Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Click Here to View the Infographic. Infographic Transcription : 1. Keep it under 5 words.

10 of the Best Infographic Examples of 2016

Hubspot

Their topics are vast and their formats are many, but this year, we truly saw some excellent examples of informative design. Have a look and let these examples inspire you. 10 of the Best Infographic Examples of 2016. If you ask us, infographics aren't going anywhere. And yes -- when it comes to infographics, we do like to play favorites. They make us lose sleep.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. But before we get to these examples, let's discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type. 1) It's visual.

18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Check out our roundup of 18 examples of delightful holiday marketing campaigns, and use these ideas to fuel your own holiday marketing ideas. 18 Brilliant Examples of Holiday Marketing Campaigns. Here's a great example of a simple, funny graphic that's perfect for social media. Here's an example of one of these emails done well. They evoke emotions and promote sharing.

Cinemagraph Inspiration: 10 Whimsical Examples

Ceros

This post, Cinemagraph Inspiration: 10 Whimsical Examples , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Michel Molder has a whole library of stunning cinemagraphs, but this simple time-lapse shot of the Brooklyn Bridge is a great example of the power of isolated motion. Happy reading! Reflection in Shades.

10 Awesome Examples of Ecommerce Sites Using Responsive Web Design

Synecore

As a snapshot of an industry segment doing as much, h ere are 10 examples of ecommerce B2C businesses using responsive web design. I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). However, this is simply not true. Skinny Ties. Looking at this site, it is easy to tell that the designers took a "mobile first" approach to the design.

5 Examples Of Exceptional B2B Case Studies

bizible

For example, SOASTA uses a menu bar to filter case studies by industry. You can also filter by content type, for example white papers, webinars, studies and etc. Apptio is a great example, see below: Also consider suggesting related content so they can continue engaging and learning about your solutions if they’re not ready to submit their contact information. Conclusion.

10 Examples of Awesome Landing Pages that Convert

B2B Marketing Insider

The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group. To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. If you can marry this with visually […]. Content Marketing

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

I have a running list of about 10 sites that I typically use as examples. The criteria I used was pretty simple: They had to be examples of a brand-owned content hub. I am not looking for great examples of “campaign” content like Chipotle Scarecrow , Dove’s Real Beauty Sketches or the enviable Volvo Epic Split. And what examples have I missed?

Responsive Web Design: 11 Great Examples from the Financial Industry

Synecore

I think this is a great example of how a traditional brand, like a bank, can use modern design to really connect with its customers. It''s a really good example of how a larger site can still be made responsive. A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design , or RWD. Gateway Bank of Mesa, AZ. Jyske Bank.

5 Examples of Visual Elements Your Email Marketing Needs

Vidyard

But these 5 examples prove that it’s possible if you use the right visual elements. Just as with the previous example, they managed to show the key benefits of their new solution without making their users click on any links or buttons. The post 5 Examples of Visual Elements Your Email Marketing Needs appeared first on Vidyard. It sure is! Beautiful photography.

3 Examples of Brands Doing Real Cross-Channel Marketing

It's All About Revenue

For example, Vivint, a home security and automation provider, re-targets callers who didn’t make a purchase with a targeted offer. Not only is Nordstrom a great example of an online-offline experience, but it’s also an example of a brand giving their consumers options to connect in a way that is most convenient. But it’s not all doom and gloom.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

So to inspire your repurposing efforts, I put together some benefits and examples below. 12 Examples of Strategic Content Repurposing. Take a cue from all the successful examples I’ve listed here -- it’s a lot easier than you think. Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. But before we get to these examples, let's discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type. 1) It's visual.

13 Examples of Super Skimmable Content

Hubspot

13 Examples of Super Skimmable Content. One of the barriers to getting your work read and widely shared in the age of information overload is time. With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers' behavior. What does skimmable content look like? 1) DigiDay. 4) Inc.

11 Actionable Writing Tips [+Examples]

Writtent

Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). Example: When writing, shut yourself up in a soundproof room that has good lighting. Example: The moon is shining [incorrect] vs. Broken glass on the road gleamed with the light of the moon [correct]. Image source.