2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. I have asked many of the vendors, consultants and thought leaders to give their opinion.

Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! Adam – the former VP Marketing of the 451 Group – is finishing up a graduate project on marketing technology and publishes deep insights about marketing automation David Raab ’s Marketing Automation technology blog ( @draab ) He A couple of people recently asked me which blogs I’m frequently reading. So here’s the list.

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. Inbound Marketing Automation Marketing Automation vendors have done very little to automate Inbound Marketing activities. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines.

This process is 100% easier when you have tight integration between your customer relationship management tool and your marketing automation tool. I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative. Personalized email/direct mail content . If you have the right tools There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. Smart or foolish?

Tags: Social Media campaign management integrated campaigns Marketing automation marketing campaign reporting social medi Typically when you run a campaign you have to track social media clickthroughs and conversions separately from your email clickthroughs and conversions, because they are not launched in coordination with each other.  0160; Even if you use a URL shortener that allows you to track responses you will not see your results in with your other campaign results.

In selecting marketing automation software, there are considerations that go well beyond features and functionality. Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment. Having worked with his team at Eloqua to build the most reliable and scalable marketing automation platform on the market, Abe knows what to look for in making an evaluation. In this short but information-packed video, Abe Wagner , co-founder and V.P. Abe discusses a number of key considerations, such as reliability, security,

automation system can do.   automation system . easy to see why you should immediately implement a marketing automation solution. Tags: Marketing Automation Email Marketing Landing Page Optmization Lead Management Lead Nurturing Lead Scoring Marketing Automatio Recently, I read an article about the Ten Small Business Lead Lead Nurturing Tools after

Her team works with the largest and fastest growing community of SMB customers in the marketing automation space. (If this video doesn't load, click here to watch Heather's Marketing Automation for SMB Organizations video) Heather looks at a number of areas that are key to marketing automation success for SMB organizations: - Auto-responders on web forms - Simple lead nurturing - Real-time alerts for your sales team - Tradeshow follow-up - Webinar marketing And with each one, she provides actionable information on how time-strapped and resource-constrained marketers in