|
•
Tuesday, January 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. predictions.
|
|
•
Friday, April 24, 2009
Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! Adam – the former VP Marketing of the 451 Group – is finishing up a graduate project on marketing technology and publishes deep insights about marketing automation. So here’s the list. Thanks!
|
|
•
Tuesday, June 23, 2009
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. Inbound Marketing Automation. Marketing Automation vendors have done very little to automate Inbound Marketing activities. But it can quickly get expensive.
|
|
•
Thursday, February 4, 2010
While marketing automation may allow your lead nurturing campaigns to be delivered to the right person at the right time and hot leads to pass to sales at the moment they are researching your product, that does not mean that your marketing programs do not need maintenance. Every week. Every Month. Every Quarter.
|
|
•
Thursday, September 3, 2009
Marketing Automation is on its way to the peak of the hype cycle. My recommendation: use your Marketing Automation project to improve these 9 metrics and you have a good chance of avoiding disillusionment (and pleasing your CEO). How Does Marketing Automation Fit Into This? Marketing Automation is a tool. Key Metrics.
|
|
•
Friday, April 16, 2010
But now your Inbound Marketing Automation system can do it for you, with huge sample sizes (dependent only on your traffic volumes), and literally for free (i.e. Tags: Blog Posts Inbound Marketing Inbound Marketing Automation Marketing Automation Usability Testing no additional costs). No related posts.
|
|
•
Monday, November 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC.
|
|
•
Sunday, August 30, 2009
As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing Automation & Efficiency. Marketing influenced pipeline.
|
|
•
Monday, June 29, 2009
This process is 100% easier when you have tight integration between your customer relationship management tool and your marketing automation tool. Automated, personalized voice messages. They key is to have this process automated so you don’t have to create different lists and coordinate the execution. What do you do?
|
|
•
Saturday, January 17, 2009
The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. Marketing automation has generally included these types of campaigns, at least in theory, but many firms could productively expand their efforts in these areas. But I digress. Step 1: Gather Data.
|
