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With Email Deliverability Comes A Huge Responsibility

It's All About Revenue

I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. One of the things that I find most interesting about customers in these different stages, is the way they understand how deliverability actually works, and what they can and can’t do to change it. Deliverability in its simplest form boils down to some simple truths.

An Overlooked Email Deliverability Metric

It's All About Revenue

Deliverability, on occasion, is just like real life. "Read the fine print," "the Devil is in the details," and "DO sweat the small stuff" are sayings that are certainly applicable to the world of deliverability. Start planning right now for a better experience to avoid a huge impact on your deliverability. Deliverability Email Marketing

7 Things Your Email Deliverability Consultant Wish You Knew

It's All About Revenue

What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year. 1. Deliverability best practices are not in conflict with good email marketing. There was a time when deliverability best practices were in conflict with good marketing practices. Good deliverability is your job.

Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers

Salesfusion

The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion. Email Marketing News B2B Marketing email deliverability

Need to Know Deliverability Metrics

It's All About Revenue

Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization? Identifying one from the other can provide insights into problem areas and potential root causes of deliverability issues. Bulking. Blocking. Blacklisting.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start. As a deliverability analyst, the number one reason I see customers switching, or wanting to switch, to marketing automation is they have experienced poor deliverability with their previous stand-alone ESP. But it’s not quite as simple as it may seem.

I Can Have 100% Email Deliverability?

It's All About Revenue

I’ve heard from multiple senders in the last couple of weeks who have been hit with a pitch just like this one: "Switch to our technology and you can have 100% deliverability." 100% Deliverability does not exist, and anyone who tells you otherwise is someone you should not be working with, end of story. "Insert Name Here” has great Deliverability."

Gmail TLS Encryption and Deliverability: What You Need to Know

Act-On

And as far as we know, deliverability is still very much present with Gmail if you have yet to enable TLS on your outbound connections. However, as email marketers, we must first advocate on the side of deliverability in this instance. The art of successful email marketing depends first and last upon proactive deliverability management. See an example here. So what is TLS?

New Tool Helps Marketers Use Email Deliverability Data

It's All About Revenue

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. But, the truth is that most marketers don’t actually understand how to use deliverability data. Those numbers are right at your fingertips.

Email Deliverability: Email Permission Best Practices

Salesfusion

The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing

The Act-On Email Deliverability Glossary, Part 1

Act-On

Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes. The business processes and reputation of an email service provider affect deliverability, but the email marketing team has control over the most critical deliverability factors, regardless of which email marketing solution is used. Deliverability. Blocks.

7 Dos For Deliverability and Avoiding Email Spam Filters

It's All About Revenue

With the ever-changing ability for mailbox providers to filter your email, it’s important to understand the entire deliverability eco-system. Understanding all the factors that contribute to deliverability can help you implement best practices and provide you with the insight needed to resolve minor problems before they lead to larger issues. Deliverability Email Marketing

The Dark Side of Email Deliverability

It's All About Revenue

I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this space has been the evolution of the practice of deliverability over that time. We here at Oracle Marketing Cloud believe that deliverability is a practice dictated by facts and metrics. Where do we even start?

Email Deliverability and the Holidays

It's All About Revenue

Deliverability is always a hot topic during this time of the year. It’s like all of a sudden, everybody in the organization decided to study their deliverability metrics at the same time. It’s that time of year when retailers are gearing up for the holidays. Black Friday is less than a month away, and then the rush to the holidays is on at full blast. Fix It!

The Blame Game : Open Rates vs Deliverability

Act-On

As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. As a deliverability specialist for an industry-leading ESP, I can tell you that most of the factors under my control are related to the actual delivery of our clients’ emails. Any ESP has limited control beyond the realm of deliverability. Next, construct a hypothesis.

The Demise of the Deliverability Reputation Score

It's All About Revenue

It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that you watch on a daily basis to judge deliverability is and has been extinct for quite a while. As a sender with a deliverability problem, you would commonly see all of your email to a particular sender being blocked.

Tips To Enhance Your Email Deliverability

It's All About Revenue

Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua? Follow Brian on Twitter @remarketing.

B2B Deliverability Metrics That Matter

ANNUITAS

You need to pay attention to all of these metrics, especially the latter set as these metrics tell a different story of deliverability or potential issues that impact your success. Key deliverability metrics include measurements that indicate positive activities including engagement and conversion. Note: This post first ran February 6, 2014 via the ANNUITAS blog. . Bounce Rate-.

3 Strategies for Maximizing Email Deliverability

Modern B2B Marketing

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Think Do you have any deliverability tips or tricks that work for you? Don’t Buy Lists.

Email Delivery vs. Deliverability: What's the Difference?

Hubspot

Marketers often mix up a key distinction: delivery vs. deliverability. Email Deliverability vs. Email Delivery. Deliverability or Inbox Placement refers to where that message ends up once it is accepted; in other words, the inbox, spam folder, or another folder. Also known as inbox placement, deliverability refers to where that message ends up once it’s accepted.

Email Marketing: The Permission Question and the Deliverability Answer

It's All About Revenue

Permission is something that is discussed every day with our deliverability customers. These are both pretty bad news for deliverability. It can be a controversial subject, but we know that senders who follow this practice generally see reduced deliverability performance. They are always asking questions around what is and what isn’t acceptable. Why the change?

Email Deliverability Class is in Session

It's All About Revenue

If you are involved in Email Marketing at just about any level, you know that Deliverability is important. The problem is that while everybody basically knows what Deliverability is, and that it is important, they don’t know a lot of the details. This year at Modern Marketing Experience , the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes. What is Deliverability really? Deliverability is something we talk about when revenue is down, or our open rates don’t seem to be high enough.

Leverage Deliverability with Engagement and Automation This Holiday Season

Act-On

There are many retail marketers this holiday shopping season that will avoid that conventional wisdom and, instead, leave deliverability up to chance. User engagement and deliverability in a successful marketing automation campaign will trump the traditional batch and blast method every time. And when that happens, user engagement thrives and your deliverability will follow suit. Email engagement and deliverability, particularly in the retail space, is consumer driven. Will you let engagement determine your deliverability? Hopefully it is. Wrong. Really.

The Politics of Email Deliverability

It's All About Revenue

When we look specifically at the email deliverability space and how we deal with that, it becomes even more interesting. If you were to listen to the “incumbent” deliverability folks out there, you might think that things haven't changed for the last 10 years. The ISP side of things which is evolving and constantly adapting to new market forces. How Is That Possible?

Gmail Provides Email Deliverability Data to Senders

It's All About Revenue

ISP-hosted postmaster pages have traditionally helped provide best practices, details about reasons for blocking, bulking and investigating a variety of other deliverability issues. The Oracle Marketing Cloud deliverability team has already been busy at work setting up many customer domains within the Gmail Postmaster Tool to better support our customers deliverability.

Good Email Deliverability Strategy Can Transform Your Marketing Program

It's All About Revenue

Today’s email marketers are expected to manage email deliverability. In addition to everything else that goes into good email marketing, deliverability can no longer be ignored or left to chance. In fact, good email deliverability can significantly improve email marketing performance. The good news is, many ESPs now offer Deliverability Strategy as a service.

Why the Email Deliverability Platform Should Get All the Votes

It's All About Revenue

Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. It’s time to lay out our platform that we think will carry deliverability to victory in November and December. And oh yeah, download Email Deliverability: Guide for Modern Marketers. Republican and Democratic conventions.

Mastering International Email Deliverability

It's All About Revenue

Experts say that to operate in today’s global environment, marketers need to understand more than just email deliverability in the US. However, marketers must take time to understand the country’s deliverability landscape in order to be successful. There’s so much more to learn about the nuances of Deliverability around the world. Hotmail, and AOL.

The Act-On Email Deliverability Glossary, Part 2

Act-On

This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of deliverability. We ran Part 1 of the Deliverability Glossary last week; you can catch up with it here. Segmenting allows more targeted messaging, which in turn boosts engagement, which in turn boosts deliverability. Definition. Permission-Based.

Holiday Email Deliverability Checklist

Act-On

We’ve said it before: Deliverability is personal. How do we take what we’ve learned and apply it to our holiday marketing campaigns while keeping deliverability in mind? Both the highest consumer traffic and the greatest deliverability issues are reported during the holiday season. The post Holiday Email Deliverability Checklist appeared first on Act-On Marketing Blog.

Temporary/Disposable Email Addresses & Their Effect on Deliverability

Act-On

As an email marketer, you already know many of the common factors that affect deliverability of your emails, but what about the uncommon factors? These newly invalid email addresses negatively affect your deliverability due to the bounces that will inevitably occur if you keep sending to them. How can you combat these addresses from affecting your list and deliverability metrics?

A Look at Email Deliverability Across Industry Verticals

It's All About Revenue

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. wondered if there was much difference across different verticals in regards to deliverability. Retail. Health and Wellness. Email Marketing

Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

B2B Lead Generation Blog

Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right? Related Resources: Email Marketing: Your Deliverability Questions Answered. Email Deliverability: Getting into Gmail’s ‘Priority Inbox’.

Email Deliverability Drives Revenue

ANNUITAS

However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. What does deliverability mean for a B2B marketers? Deliverability enables you to measure open and click statistics, and from there, track activity to closed revenue. Did you know that typically B2B marketers only have a deliverability rate of 78 – 86 percent?   For the record, that is not a great percentage if you are in the business of generating demand and driving revenue. The tough part about deliverability?

Optimize Content for Email Deliverability

Marketing Action

Marketers know that there’s a long list of components and factors that can affect e mail deliverability. Each This is a best practice for readability as well as deliverability. For a through primer on all aspects of deliverability, get Act-On’s free eBook, Best Practices in Email Deliverability. Positini : This is also a server-side spam filter, now owned by Google.

The Verizon Email Update and the Future Impact to Deliverability

It's All About Revenue

We’re continuously talking about list quality and how that has such a big impact on Deliverability, and how that funnels to your overall campaign success. Deliverability will suffer because you will hit closed email accounts that will either bounce or be converted to spam traps by the ISP. At Verizon, going forward, you should never email anyone with 6+months of inactivity.

How B2C and B2B Email Deliverability Differ

Marketing Action

But the boundaries between B2C and B2B deliverability are a bit more complicated. When it comes to an area as narrow and specialized as deliverability, it’s good to understand the differences between the type of business and the type of inbox. Think business when it comes to deliverability. Deliverability Email Marketing B2B b2b email B2C b2c email email deliverability

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Get Me On the List! Whitelisting & Deliverability

Marketing Action

In the email deliverability world, one of the main issues you must deal with is: How to make sure that ISPs and domains don’t mistake your emails – the ones your team spent hours crafting and personalizing, finding images for, and testing to determine the perfect call to action – as spam. Ready for more tips on email deliverability? and –. How do I get whitelisted? Whitelisting.

Google Inbox – Deliverability or Visibility?

Marketing Action

Deliverability or Visibility? You may ask, “What about marketers and their concerns about deliverability”? The answer is simple: recipient visibility always comes before marketer deliverability. Get the free Act-On white paper: Best Practices in Email Deliverability : The post Google Inbox – Deliverability or Visibility? Deliverability Email Marketing

As the Holidays Approach, It's a Good Time To Ask: What’s Next in Email Deliverability?

It's All About Revenue

” This is a good question to ask in general and I think it’s coming at a very appropriate time for email marketing, and especially and more personally for me on the deliverability side of the house. Most marketers haven’t even realized how far deliverability has come. We’re in one of those transitional periods in deliverability that we see every few years.