With all of this in mind, I was particularly interested in the new report from Eloqua — 10 Ways to “Solve” Facebook for B2B. Historically Facebook’s algorithm has frowned on third-party publishers.That appears to have changed, according to a November 7 post at AllFacebook , but in our experience, our “jobs at Eloqua auto-publisher” had a negative impact. Be sure to download Eloqua’s report. Interviews with Fab Peeps Eloqua Facebook B2B Joe ChernovI’m particularly intrigued with the competition between G+ and FB. MORE >>

Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua. Content Marketing Eloqua Grande Guide JESS3 Revenue Performance Management Wikipedia wikipedianby Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  Perhaps it’s time for an amended adage to: “Write what you know; commission what you don’t.”. MORE >>

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community. In connection with the proposed merger, Eloqua will file a proxy statement with the SEC. Modern marketing, at its core, involves a deep understanding the buyer. MORE >>

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”. Eloqua’s AppCloud is obviously modeled on Salesforce.com’s AppExchange and other application stores. So did I. Oh well. So it’s all good. MORE >>

Oracle has spun the value of its acquisition to Eloqua’s customer base with a promise of enhancements through the integration of Big Data and business intelligence tools. That’s probably pretty exciting for some of Eloqua’s biggest customers, particularly those who are already using or are interested in buying some of Oracle’s other software solutions. Eloqua customers in this space need to steel themselves against the sales pitch to come. B2B Marketing News and Product Development Eloqua Acquisition Marketing as a Service Marketing AutomationWhy is that? MORE >>