what-we-do 
Marketing Insider Group
MAY 8, 2020
What’s the most desirable trait every company today wants boatloads full of? In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. And, that also means we need to treat each other with humanity.
Search Engine Journal
JANUARY 12, 2022
What is a content marketing matrix, and do you need one? The post What Is A Content Marketing Matrix & Do We Need One? Learn how to create a planning tool to create the most engaging content. appeared first on Search Engine Journal.
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Marketing Insider Group
JANUARY 17, 2018
The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?).
LeadsRX
FEBRUARY 21, 2021
What strikes me about marketing attribution software is that while it’s used by marketing folks, the results are often consumed by C-level executives. They all want to know what the cost of customer acquisition is. Are we getting a return for our marketing spend. What’s really driving customer lifetime value.
Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike
How do we bridge the gap between technical and non-technical teams to create a holistically agile project? What they do need is a sense of engagement in each aspect of the project, and the ability to collaborate as effectively as possible. But how about managing both? The key is engagement.
Heinz Marketing
AUGUST 13, 2020
The work we do as sellers and marketers is hard — it’s getting harder every day. This crisis intensified what we all saw coming – declining account engagement, lower lead quality and volume, more complex decision-making processes, ineffective channels, an overwhelming amount of content and messages.
6sense
DECEMBER 16, 2021
In this session, former SiriusDecisions/ Forrester analyst Kerry Cunningham explains how we ended up with an MQL-centric model for creating pipeline in B2B, why it was never fit for purpose, and what we need to do now to move past it. Presentation Slides: ?.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Have you held back on doing webinars because of the level of effort required? Or, do you think the webinars you are presenting could be more effective? What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
We will cover tips such as: How to spot, and fix, the chief causes of revenue leakage. What to do to get alignment, and better performance, out of your sales and marketing organizations. The key steps to powerfully brand and message your company and offerings.
Speaker: Gary Galvin, CEO, Galvin Technologies
Every business asks the same question: How can we increase revenue? This means enabling everyone to understand what to get done and who’s doing it. When your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.
Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget
They will share: What can we learn from large-scaled audience engagement networks (what do they do well and how can we emulate). What are the (5) key ingredients to properly building your own engine. What’s the impact of passive vs active participation in buying engagement from audience networks.
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. But as a B2B Marketer, what does engagement mean? How do you measure it?
Speaker: John Barrows, CEO, JBarrows Sales Training
As sales professionals if we don’t figure out how to leverage technology while keeping the human element we’re going to get replaced. The question we need to ask ourselves is – what can we do that a computer can’t? This is a harder and harder question to answer but it’s a critical to focus on.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it?
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