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A course correction for influence marketing measurement

grow - Practical Marketing Solutions

Of course the same thing is happening on Periscope, YouTube and blogs. ” The post A course correction for influence marketing measurement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Of course the same thing is happening on Periscope, YouTube and blogs. One of my university students told me “I hate seeing ads. That comment nails it.

Crash Course in Content Gaps – And How to Fill Them

Act-On

Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy. When content marketing first started, many of us were particularly susceptible to this. But as we’ve gotten smarter, we’re more likely to plan things out, and have reasons behind our content creation and promotion. We have defined personas. We map the buyer’s journey. And we build our content accordingly. So… how?

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016. There’s a slew of stats to verify mobile’s rising dominance, but I think you get the idea. Here’s the problem, though: B2Bers aren’t keeping pace. Unfortunately, it shows. Guys, really?

Stay The Course With Demand Generation  

B2B Marketing Insider

The post Stay The Course With Demand Generation   appeared first on B2B Marketing Insider. When discussing Demand Generation Strategy you should always look at all options before making a decision. That being said too often we try to “outsmart” everyone else and choose a different path as it feels daring and exciting. Sadly this new adventurous path often leads to disaster. Bertram Lance).

B2B Marketing Trends for 2016

challenge of course, is in finding the solutions that make the most sense for. Of course, every business needs to generate profits; but. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Look for.

20 Free Online B2B Marketing Certifications and Courses

B2B Ideas @ Work

Online courses are an excellent way to do this, especially when they are free. To help you keep a sharp marketing edge, I've compiled a list of free online marketing courses and certifications that you can take advantage of right now. Today, there is no way to learn everything you need to know about marketing in the classroom. So what's the answer?

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Here’s the problem, though: B2Bers aren’t keeping pace. Guys, really?

How to Generate More Leads With Content Marketing [Free Online Course]

Hubspot

This course is designed to cover the techniques required to plan, create, promote, and measure your content marketing campaigns to ensure their success. So to make sure yours is the best it can be, this free course will touch on 50 actionable lead generation tips, including: How to ensure your campaign is aligned with your business strategy. Why such a big gap?

A Report Card for Massive Open Online Courses (MOOC)

grow - Practical Marketing Solutions

Massive Open Online Courses, or MOOCs , have been hotly debated by the media in recent years. Although many are free and promise to bring an Ivy League education to the masses, these open-source college courses often suffer from massive dropout rates and organizational problems. Ironically, the course was titled, “The Fundamentals of Online Learning.” Content :   C.

B2B Marketing Trends for 2016

challenge of course, is in finding the solutions that make the most sense for. Of course, every business needs to generate profits; but. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Look for.

Do You Use Your Course Catalog to Recruit Students?

Fathom

If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. Like many other schools, Utah Valley University (UVU) organized courses in their old catalog by department, not by degree or major. What do I need to do to get my degree?’ So we [built] the new course catalog that way.”. Today, UVU’s course catalog is managed in the CMS, which means it can be dynamically searched. Create consistent navigation: Standardize how departments present their degrees, courses, and majors.

Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

Hopefully, with the help of this Pinterest crash course, you just got your foot in the door. The post Pinterest Crash Course: Get Up and Running In One Day appeared first on Marketing Action Blog - Act-On. Still holding out on Pinterest? It may be time to reconsider. Pinterest is now more popular than Twitter, according to Pew Research. But you probably know all that already. Media.

Features vs. Benefits: A Crash Course on Proper Messaging

Hubspot

We''ve all been involved in a purchasing decision that required upfront research. Sometimes we''re buying something we know a lot about, but more often than not, we are diving into some foreign territory. As a consultant, my clients often ask me, "How should I speak to my audience?" But you''ve probably already heard that part. Don''t unnecessarily limit your audience. content creation

A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]

Hubspot

Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age. But what if it's not "customers" that you're after? What if you're targeting volunteers, donors, or members? Nonprofit

How the Voice of the Customer Can Course-Correct Your Product Roadmap

Content Standard

Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It means having the discipline to reopen something that has already been rolled out—and being willing to designate check-in periods over the course of the year.

B2B Marketing Trends for 2016

challenge of course, is in finding the solutions that make the most sense for. Of course, every business needs to generate profits; but. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Look for.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

The post The Crash Course in Mobile Content Every Marketer Needs Now appeared first on Act-On Marketing Action Blog. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. And that’s been true since 2014.

How to Double Your Lead Flow in 30 Days [Free Email Course]

Hubspot

so we decided to compile an email course, Double Your Lead Flow in 30 Days , featuring top lead generation experiments from HubSpot and other industry experts. Over the course of four weeks, the email course will show you the tried and tested methods that have worked for HubSpot and other brands to generate more leads and improve conversion rates. Surprised? Thought so.

A Crash Course in Tumblr for B2B Marketers

Marketing Action

The post A Crash Course in Tumblr for B2B Marketers appeared first on Marketing Action Blog - Act-On. I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in. I was particularly interested to see if this might be a viable channel for B2B marketers to publish (or re-publish) content. But first, what exactly is Tumblr?

Modeling B2B video content on micro-learning

Biznology

Micro-learning course design. But there are several interesting principles of micro-learning course design that marketing video practices seem not to follow—and are worth considering. An effective micro-learning course: Provides deeper learning on a specific concept or a performance objective. What is micro-learning? It’s said to be a “learner-centered” approach.

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Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. Week Course in Branding by About.com. Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Chief Content Marketer Magazine. Website Magazine.

Use a Mobile-Friendly Course Catalog for Better Recruiting

Fathom

How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs. 1. Dig into the data on your old site before designing your new mobile-friendly course catalog.

MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing

B2B Marketing Insider

But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse. For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. There was just so much great content and so many amazing people, I was like a kid in a candy store.

Social Media Online Courses – Where are They?

WindMill Networking

Where can professionals go, then, to take online courses in social media? Unfortunately, further research on the subject proved that there are very few options out there for professionals who want a degree or certification in social media marketing through online courses.  Do you know of any other online courses from accredited universities in social media?  Surprisingly nada. 

The Story Behind Our #SocialEmployee Course on Lynda.com #Education

Blue Focus Marketing

Rider professor teaches course on Lynda.com. Mark Burgess and wife and business partner Cheryl based the course on their book ‘The Social Employee’. The new course by College of Business Administration adjunct professor Mark Burgess and Cheryl Burgess, “Social Employees: The New Marketing Channel,” is now available to view with a subscription to the website. 03/23/2016. studio.

A Crash Course in Social Advertising [Free eBook]

It's All About Revenue

Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup. That’s to say, not at all. Smart marketers recognize that social advertising is a unique beast. Share email. Facebook.

Does agile marketing need to include technology?

Biznology

Agile Marketing agile marketing agile marketing course ecourse experimentation marketing video courseBecause agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only. They understand using agile marketing for a website redesign or developing a phone app, but not for creating everyday marketing materials. Like this post?

Are you using your website search as customer research?

Biznology

For information on all my online courses, click here. Website Search customer questions customer research customer survey E-learning ecourse keyword research keywords site search SoloSegment survey video course Web pageSuppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered.

Optimizing Online Copy: A Crash Course in Conversion Optimization

B2B Ideas @ Work

Though I am not a copy writer, I was intrigued by what I learned about writing online copy during my “Conversion Optimization” training class, hosted by Bryan Eisenberg. Based on the chief tenet of conversion optimization (make your content clear and conspicuous so your audience can find it right away), below are some salient tips on writing web copy that could benefit your B2B marketing efforts: Headlines • Try to speak in specifics rather than generalities (e.g., a “50% increase” rather than “an increase”). • Try and not use the word “that.”

Register Today for @mnburgess Online #SocialMedia Strategy Course from University of California Irvine Extension @UCIExtension #SM #SMM

Blue Focus Marketing

If you don’t live near a school that offers the courses necessary to further your career, that’s no longer a problem in the social age. Announcing an Exciting Online Social Media Strategy Course. I am pleased to announce my involvement in these exciting UC Irvine Extension programs by teaching an updated online course titled, “ Developing a Social Media Strategy ” (MGMT X461.54).

A Crash Course in Conversion Optimization: Testimonials

B2B Ideas @ Work

Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is the importance of testimonials. The course’s instructor, Bryan Eisenberg , advises incorporating customer testimonials on your website in order to heighten your credibility and thus encourage prospects to stay on your site (further motivating them to buy). Belo w are some key B2B-related takeaways I wanted to pass along: Mirror. You want your prospects to see themselves in your testimonials. Or ask your existing customers what concerns they had, and address those.

A Crash Course in Conversion Optimization: The Four Personas

B2B Ideas @ Work

Note: This is Part 4 of a series on the things I learned while taking “Conversion Optimization,” a training course on MarketMotive.com. Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is called the “Four Personas.” Spontaneous , they’re quick and emotional.

A Crash Course in Conversion Optimization, Part II

B2B Ideas @ Work

As I mentioned in my previous post, I recently completed the MarketMotive.com training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience. Improving the Online Experience. Are those keywords consistent with the information your website offers?

A Crash Course in Conversion Optimization, Part III

B2B Ideas @ Work

Another key take away from the MarketMotive.com training course Conversion Optimization I recently completed, that I thought was applicable for us all in B2B marketing, was “Developing Your Framework” for how you plan to improve your customer’s online experience. Your target audience is diverse. And testing can always help as well. What Action Do You Want Them to Take?

PPC 4

A Crash Course in Conversion Optimization, Part I

B2B Ideas @ Work

So when WhichTestWon.com (a site that experiments with various ways to present messages in online marketing) promoted a training series on MarketMotive.com , a website specializing in internet marketing certification courses, I knew I had to sign up. The Conversion Trinity is a useful approach to converting your online prospects into partners or sales.

E-Quip Blog: Take Proactive Steps to Manage Project Change

E-Quip

Over the course of a project, new circumstances and conditions emerge, better ideas are conceived, mistakes are made, and people simply change their minds. Be diligent in clarifying expectations that go beyond the formal scope or work, but can dramatically alter the course of the project (e.g., Friday, January 6, 2012. Take Proactive Steps to Manage Project Change. Personnel changes.

Internet Marketing course next month at CPCC

Opentopic

CPCC (Central Piedmont Community College) offers a course in Internet Marketing. Opentopic blog >> paulmetheney.com Learn the tools and strategies available to market your website and your business on the internet! This is a hands-on class, where you will customize and experience various marketing venues, online tools, and supportive software. Recommended class for business owners, Web designers/developers and marketing professionals. Marketing Technology Cmo undefined

CMO 0

Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation

LEADership

The post Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation appeared first on LEADership. Hopefully you have come across information and discussions on Canada’s Anti-Spam legislation. But do you fully understand what it means and how to comply with this new law? The Definition of a Commercial Electronic Message (CEM). CEMs may come in the form of: Emails.

Applied Machine Learning With Weka Mini-Course – Machine Learning Mastery

Opentopic

In this post you will discover a 14-part crash course into applied machine learning using the Weka. The post Applied Machine Learning With Weka Mini-Course – Machine Learning Mastery appeared first on Opentopic. Machine learning is a fascinating study, but how do you actually use it on your own problems? You may be confused as to how best prepare your data for machine learning, which algorithms to use or how to choose one model over another. Cognitive Technology

Unica Strategy Stays the Course

Customer Experience Matrix

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need. This has mostly meant incremental development of existing components, including continued assimilation of past years’ acquisitions in Web analytics, email, marketing planning, lead management, and event detection.