Trending Sources

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Doing business today requires transparency, which builds trust with your customers and partners. think the one most important to marketers today is number 6 – Trust is required for doing business today, and consumers and business people demand transparency. Trust is paramount and consumers demand transparency. And, when we make a mistake, we have to own it and correct it.

Video Marketing How-To: Creating Transparent Overlays for Videos

Vidyard

Today I want to quickly show you how to create transparent overlays for your videos, like name keys, company logos, or any other static imagery you want to include in your video. create my image as a layer, line it up where I want it to sit, and get rid of all the other layers so I have just the image and a transparent background. export this as a transparent PNG.

Why transparency is essential for building corporate brand trust

Biznology

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Why has “transparency” become such a critical virtue for younger people, yet such a complicated challenge for many global companies?

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

Junta 42

But it doesn’t say Dollar Shave Club anywhere in the layout, which may cause problems with transparency. The post This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues? PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news. YouTube Music.

B2B Marketing Trends for 2016

At the core of this approach is trust, authenticity, and transparency—the cultural pillars essential for activating. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." focused on this area.

Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Content Standard

While privacy needs to be considered, brands should place a premium on transparency; that is, making sure consumers know exactly what information is being gathered, and why. The post Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough? That’s the promise of the Internet of Things (IoT). The Economics of Privacy and Data Sharing.

Amazon Leads the Charge Toward Transparent Feedback

Hubspot

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. The news itself is rather stunning, as consumers have known for years that fake reviews exist, and most know how to spot them. So, what happens now? The Story in a Nutshell. That’s a pretty public and well-known place to peddle your unethical wares, right? What This Means.

The state of B2B marketing in Asia—moving toward digital

Biznology

The trend is accelerated by web-based platforms like Alibaba.com that give buyers increased price transparency, and create further opportunities for sellers to bid for contracts. These relationships are not necessarily corrupt, but they are often not transparent, and can involve multiple elements and interactions that make it difficult to understand the financial specifics clearly.

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Truth, Transparency & Target: A Lesson in Crisis Communications

Hubspot

But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months. wish him all the best in his efforts, and thank him for his willingness to be transparent even with a bullseye on his back. Because much of what they are saying is true. So are empty promises.

B2B Marketing Trends for 2016

At the core of this approach is trust, authenticity, and transparency—the cultural pillars essential for activating. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." focused on this area.

B2B Blogger – Are You Being Tricky or Transparent?

B2B Marketing Traction

How about a little transparency? If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? guess they want to fool us.  “Hey! This blog post could have been written yesterday… …or, 3 years ago!” Why should you care? Why do I care? So come on, B2B marketers! Show us the date!

The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Content Standard

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers. Trust is an important component in any relationship. ” <!–

The stress of authenticity and other reasons social media is exhausting

grow - Practical Marketing Solutions

truly believe in being authentic and transparent. Transparency & Authenticity Are Not The Same. Transparency  is more about being true to others; offering disclosures as a way to verify that you’re being transparent. truly believe in being authentic and transparent. Transparency & Authenticity Are Not The Same. But how far does it have to go?

Philamplify Launches to Inspire Greater Foundation Transparency

Hubspot

Organizations vying for grants from foundations are looking for increased transparency from those grant-makers. The Foundation Center has also increased their efforts to help foundations be more transparent. How has your foundation promoted transparency? Charity Navigator has responded to the need by updating their rating system to launch in 2016. Who is NCRP? nonprofit

Foundation Center Website Shows Importance of Nonprofit Transparency

Hubspot

The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. Back when the Foundation Center was founded in 1956, its founding quote was that "foundations should have glass pockets," meaning there is a need for transparency from institutions that are created to serve the public good. But this is not a new concept.

B2B Marketing Trends for 2016

At the core of this approach is trust, authenticity, and transparency—the cultural pillars essential for activating. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." focused on this area.

Comments & Response – Moderation vs. Transparency

Sazbean

Part of being on the social web is listening and responding to customers and being transparent about those conversations. Moderation vs. Transparency Sure you could set it up so only positive feedback is seen on your site — so every comment has to be approved before it’s visible. The more transparent you are, the more people will trust you. The fear is justified.

Attribution and Linking Are Essential to Transparency

B2B Memes

In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparencyMUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters.

Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing

B2B Ideas @ Work

” “Am I being transparent enough? Or too transparent?” The post Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing appeared first on MLT Creative. “Is my marketing keeping it real? Or is it too real?” ” “Do I need more personality in my marketing or less?” Ideas@Work Blog

When Things Go Wrong, Be a Window – Not a Door.

Haley Marketing

When you fail to meet a staffing customer’s expectations, transparency is critical to effective service recovery. Transparency isn’t just for problems. At Haley Marketing, we strive for transparency in all we do. Shareworthy Service best customer service advice customer service tips for staffing agencies effective service recovery marketing for staffing firms shareworthy service transparency transparency service recovery transparent customer serviceMissed deadlines. Failed placements. Unfilled orders. In other words, #staffingprobs.

Why Empathetic Marketing Matters and 7 Steps to Achieve It

B2B Lead Generation Blog

Thought Leadership empathetic marketing lead generation lead generation strategies Lead Nurturing transparent marketing Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging. We have more marketing channels than ever. That’s so “ Wolf of Wall Street.”

The Age of Transparency

Lattice

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams. Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why.

The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. In an online world, websites are the mother ship of market transparency. No plan = lots of wheel-spinning + no tangible business outcomes.

Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

Hubspot

Gimlet’s three core values, culture, and emphasis on transparency [ 18:20 ]. Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. Thus, StartUp was born. Alex best described StartUp as a podcast series “about what happens when someone who knows nothing about business starts one.”. Behind Gimlet’s growth [ 4:00 ].

Why transparency is essential for building corporate brand trust

Biznology

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Why has “transparency” become such a critical virtue for younger people, yet such a complicated challenge for many global companies?

Will Internet Transparency Devalue Craftsmanship?

Marketing Craftmanship

Increasingly, online search and social media transparency will enable us to understand, manipulate, second-guess and validate the counsel of every professional discipline. With this level of virtual transparency, what’s the motivation for any knowledge worker to excel in their profession? My guess is that true craftsmen in any profession will leverage online transparency to enhance their skills, rather than to use it as an excuse to join the status quo. Med students are taught that “patients don’t care how much you know, until they know how much you care.”

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The Foundation Center Wants to Help You Be More Transparent

Hubspot

While there isn’t a standard playbook for all foundations to be transparent, GrantCraft, an extension of The Foundation Center , is using this guide to advise foundations on that very topic. Defining Foundation Transparency. The practice of being transparent cannot be generalized across all foundations, but to put it as simply as possible, it is openness. The goal?

How growing corruption threatens brands

Biznology

America – Country Perception – Transparency International measures every year “the degree to which corruption is perceived to exist among public officials and politicians.” 16th and 76), which is due mainly to its lack of transparency and the limited regulations (or loopholes?) Corruption throughout the world has grown to epidemic levels. billion television viewers.

Transparency over data is key to the development of affiliate marketing

Opentopic

Opentopic blog >> thedrum.com Turning 21 this year, and generating up to £16.5bn a year in sales in the UK alone, it’s safe to say that affiliate marketing is at the main table when it comes to brands’ online marketing ambitions. Although with phrases like ‘programmatic’, and ‘programmable’ increasingly de rigueur among ‘champions’ of the digital marketing discipline, just how. Marketing ROI Cmo marketing roi

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Best Website Design Guides and Tips of 2010

Webbiquity

How can you utilize texture, transparency, and even Twitter to spice up website design? 40 Great Examples Of Transparency In Website Design by SpyreStudios. Jon Phillips notes that “Transparency is one of those things that can really add depth and make a website design pop – when it’s done right,&# then provides 40 dazzling examples. Tables are out; CSS is in. Digg this!

Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity

The agency I work with, KC Associates , is a full service marketing and PR agency (of which there are zillions) but focused exclusively on b2b technology clients; the focus sets the agency apart. • Be transparent. Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase WalmartThat is amazing, and it is treasured.

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Trust is hard to come by these days

Buzz Marketing for Technology

To really change the tide of this era of declining trust you need to consider what I’m calling “hyper-transparency.” Uncategorized Brands CEOs Davos Edelman Edelman Trust Barometer Google Trends for your brand Government hyper-transparency Social Media Social Media AnalyticsFor years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos. 

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Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

And there are both good and bad reasons why these sophisticated, deep-pocketed companies refuse to communicate externally in an effective, transparent manner: Bad Reason: Misguided Mystique: Many hedge funds embrace the notion that an opaque brand image creates a mystique that’s appealing to sophisticated and well-heeled investors and intermediaries. Although their trepidation regarding visibility may be well-founded, funds can gain some level of comfort knowing that regulators now publicly encourage market transparency. But increasingly, investors are demanding transparency.

Healthcare Pricing Transparency is Here!

acSellerant

The post Healthcare Pricing Transparency is Here! We published a press release yesterday morning that is receiving considerable attention. Revenue360 has experienced firsthand the effectiveness of tight and consistent messaging in their content management strategy and SEO objectives. The ROI of synergy across their content marketing efforts is why they hired acSellerant to produce the video, write the whitepaper and publish the press release. appeared first on acSellerant Video Studios -- Stories Sell. Business Story Marketing Video Marketing Strategy motion graphics

Journalism, Professionalism, and the Turing Test

B2B Memes

Journalism Social Media algorithms Automated Insights automation Ben Huh brand journalism Ethics Mathew Ingram Narrative Science objectivity personal professionalism Steve Buttry transparency TwitterWhat’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media?

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5 Popular Movies that will Improve Your Marketing Strategy

Biznology

You deliver the real thing: transparency , sincere customer engagement, a true and consistent corporate culture that puts customer needs at the forefront of your business—and you get an army of loyal brand advocates in return. Content Marketing Public Relations collaboration jurassic park minority report moneyball public relations the matrix toy story transparency Win/win!

Penn State - the Breakdown of a Brand?

Marketri

Transparency – No longer can a brand hide behind glossy brochures and public relations. don’t think a Penn State brand recovery will necessarily be due to PR on crisis-mode, but rather the recovery of brand loyalty through user experience, delivering on promises and a level of transparency to rebuild the trust. Brand Brand Promise Transparency User Experience Branding

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Does Transparency Mean An Open Kimono?

Marketing Edge

misnomer of social media is how some interpret the definition of transparency of information. For some this can be an unpleasant experience both on the opening end and on the viewing end) Transparency does mean to give insight, context, and comment on company strategy, industry trends, global events, internal personalities, and other topics of interest to your stakeholders and audiences.

Is your company ready for higher standards of behavior?

Biznology

If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of people’s–and companies’–behavior. I’m not a very political person, so I won’t argue about whether we are more or less moral as a people than we were 50 years ago. Some will scream at this notion and say that businessmen are evil.

Common Sense Guidelines for the Legal Use of Social Media

Sazbean

Be Transparent Don’t try to hide your ulterior motives on social media.  Be transparent about your motives. Marketing News & Notes Social Media Social Networks Strategy Business common sense communication guidelines Internet Advertising legal profiles transparentFor legal guidance on these issues, please seek one out). When in doubt, just ask the author. Thoughts?