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 Transparency |
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| Page 1 of 6 | Previous | Next | | | B2B MEMES NOVEMBER 4, 2011 Attribution and Linking Are Essential to Transparency In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparencyThe first is the thorny issue of press releases. | | | | | |
| | | MARKETING EDGE OCTOBER 28, 2008 The Tech Economy & Social Media Transparency Continued. His leadership should be recognized as it was by US News and World healthcare editor and writer Avery Comarow he wrote, “Levy has been agitating for more transparency for some time… Others should emulate this. This transparency should also be held as an example across all of corporate America. | B2B MEMES JUNE 28, 2010 Ethics: Transparency Is Not All In content marketing, that bias tends to be more transparent. In this view, transparency is not in itself a guarantee of ethical content. What interests me in this comment is the way transparency, volitional or not, is viewed as the starting point of ethical content, not the end point. That distinction isn’t always clear. | | | | | | | | |
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DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 24, 2010  Brand Choice: “vision of perfection” or “perfect visibility”
The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes. One of the clearest of these is the difference between marketing’s goal of being a “vision of perfection” and social media transparency’s goal of “perfect visibility”. What is the Goal of Transparency? MORE >> -
B2B MEMES | SUNDAY, NOVEMBER 27, 2011 Transparent vs. Opaque: Six New-Media Principles, No. 5
Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. One of the ways new media encourages transparency is ethical, as represented by the popular expression, “ transparency is the new objectivity.” New Ethics for New Media? MORE >> -
SAZBEAN | MONDAY, MARCH 14, 2011  Comments & Response – Moderation vs. Transparency
Part of being on the social web is listening and responding to customers and being transparent about those conversations. Moderation vs. Transparency Sure you could set it up so only positive feedback is seen on your site — so every comment has to be approved before it’s visible. The fear is justified. What do you think? MORE >> -
B2B MEMES | WEDNESDAY, APRIL 27, 2011  Three Stock Photography Pitfalls to Avoid
Design infographics journalism stock photography transparency trustI’ve written recently about the need to use meaningful visuals to accompany your text. In passing, I mentioned the downsides of that frequent last resort, stock photography, but left it to an article by Heather Rubesch , elsewhere on the web, to provide details. Probably not. MORE >> -
SAZBEAN | TUESDAY, JANUARY 4, 2011  Common Sense Guidelines for the Legal Use of Social Media
Be Transparent Don’t try to hide your ulterior motives on social media. Be transparent about your motives. Marketing News & Notes Social Media Social Networks Strategy Business common sense communication guidelines Internet Advertising legal profiles transparentFor legal guidance on these issues, please seek one out). MORE >>
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