Most good B2B marketers today know that effective marketing requires the insight of market research. Research reveals much of the critical information needed to make productive marketing decisions. What channels and resources are prospective buyers using to research and evaluate solutions? Who influences the buying decision? MORE >>

The Pew Research Center’s Internet & American Life Project decided to examine these questions in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement. facebook LinkedIn research twitterHere is a summary:  . MORE >>

An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even re-trenching. research corporate social media use social media researchLet’s look at some of the numbers from the study. MORE >>

Advertising Age had an interesting story last week brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. Market Research Monthly Newsletter Advertising and Marketing Business Converseon Market research Marketing Procter & Gamble Social media MORE >>

Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. What tools do you use for keyword research? Keywords. Adwords. Content strategy. Google Webmaster Tools. Google AdWords Keyword Tool. Other Keyword Tools. MORE >>