Trending Sources

How Your SMB Company Can Adopt ABM Tactics

Act-On

Account-Based Marketing ABM account based marketing SMB SMB marketingAccount-based marketing continues to lure in marketers with the ever-seductive dance of engagement. But some of us feel like ABM wallflowers, lanky with mismatched clothing, shuffling our two left feet closest to the exit while the cool kids show off on the dance floor. We want to be just like them. No, it doesn’t. That

SMB 80

Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Having a presence that creates a gravitational pull of SMB buyers towards your organization is the new realty of mastering the SMB challenge. What Does This All Mean? Really? 

SMB 88

How To Get To Know The New SMB Buyer

Tony Zambito

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base.  That is of how to get to know the new SMB buyer. 

SMB 96

Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers

Salesfusion

The post Salesfusion Launches Email Deliverability Monitoring Service for SMB Marketers appeared first on Salesfusion. Email Marketing News B2B Marketing email deliverability

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.  In what SMB sub-market segments are our best customers?

SMB 98

How SMB eCommerce retailers can turn everyday challenges into sales

Biznology

Commerce Internet Marketing Organic Search Slider Business Google Analytics Internet marketing Online shopping Search engine optimization SMB Image via CrunchBase. Small  and mid-sized eCommerce retailers face many challenges online. How to help online retailers keep growing and increase revenue from non-paid sources. Keeping pace with new and evolving sales channels demands resources.

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Study Shows SMB Marketers Want to Communicate Value with Metrics

It's All About Revenue

Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints. In the study, SMB marketers were asked to compare how they stack up against a hypothetical best-of-breed modern marketer while rating a number of aspirational marketing capabilities. Action Items: .

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[Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future

Modern B2B Marketing

Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like. SMB marketers are preparing for and expecting a lot more revenue responsibility. Here are some of the key points that SMB marketers highlighted in the research: Marketing will serve as the chief customer advocate.

MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark

Paul: How does this translate to the SMB market?  Is this out of reach for them? They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful. always stress that in any organization, content development should be an ongoing strategy.  At MindMatrix, we can leverage our partner network to assist in content creation, among other things.  In some cases, SMB’s just don’t want to hire internally for the skill sets that are necessary to be successful.  Sure, Paul. 

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

The post 6 Effective tools for SMB that integrate with your existing SaaS appeared first on Biznology. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential that they play together nicely. Implement Chrome Extensions. Get Smarter Email. Leverage the Cloud.

SMB 38

SMB Marketing Automation: Getting Started with Content Strategy

NuSpark

The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with.  I understand the enthusiasm; inquiries are captured; but how long should salespeople wait to contact them?  Overcoming lack of understanding, resources, and content . Content Plan.

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Why SMB Marketers Value Flexibility in Marketing Technology – eMarketer

Opentopic

– When it comes to marketing technology, many small business (SMB) marketers are emphasizing flexibility as they try pick the right basket of tools to help them thrive in a rapidly evolving business environment. Increasingly, this focus on flexibility means that many SMB marketers are building their own “stack” of technology tools and services selected from a range of different. The post Why SMB Marketers Value Flexibility in Marketing Technology – eMarketer appeared first on Opentopic. Brands & Marketers

SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. As a result, SMB IT will struggle just keeping the lights on, having little time to investigate new opportunities, and struggling to find the time and budgets for new and innovative projects.

SMB 24

5 Top Marketing Automation Tools for SMB’s

Opentopic

The post 5 Top Marketing Automation Tools for SMB’s appeared first on Opentopic. Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1. GetResponse. 2. Infusionsoft. 3. Marketo. 4. Cognitive Technology

Use Pull Marketing to Communicate with the SMB Market

Great B2B Marketing

In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Schultz makes a number of important points in the post but one of the most interesting is the high cost of the disconnect that exists between how business owners learn and how marketers attempt to reach them. According to a major survey by Inc. There are exceptions but most are at least somewhat technology literate. In other words, prospects want to learn about you online, so why do some companies make it so difficult for them to do so? Pull Marketing

SMB 40

The $1,000 SMB Marketing Challenge: How Would You Spend It?

Biznology

If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level. As a business owner, what would you do with $1,000 to spend on marketing? Where should you put that money to get the biggest bang for your thousand bucks? Press Releases.

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Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

Marketing Action

SMB use a lot of tactics. Join Act-On’s Jeff Linton in a free webinar to learn seven actionable, achievable habits that any SMB can use to drive revenue, based on this research from Forrester Consulting. Marketing Automation Small Marketing Teams The B2B Marketer marketing marketing automation small marketing teams SMB marketing SMBs webinarsSMBs believe in the personal touch.

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Marketing Automation and SMBs – an Overview

B2B Lead Generation Blog

major factor is how marketing automation can help optimize the SMB marketers time. The marketing department at an SMB is typically small just based on the size of the business, but at the same time the customer base – the database – can still be very large and automation software can help with activities such as lead nurturing. For the SMB marketer, let’s say you have a one-person staff. I’ve spoken with many marketers doing great stuff with only one person. Creating a culture that allows for marketing automation implementation at an SMB. Very interesting.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

500 Mack Collier Pinterest SEO SMBDespite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. Search engine optimization (SEO). And presuming that blog is hosted on your company domain (e.g. Fresh content. Flexibility. Ownership.

SMB 146

5 Efficient Content Marketing Ideas for SMBs

B2B Marketing Insider

Content Marketing Social Media content marketing ideas ideas newsjacking SEO small business smb video marketingWhen small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. Because SMBs often lack the creative talent and personnel to […].

Internet Industry Assumptions Can Be Dangerous for SMB’s

Biznology

Of course, he is writing for his audience, but his audience is mostly SMB’s who are trying to market their way out of this economic train wreck we are living through. Now, take that line of thinking down to the SMB and the general public that most SMB’s are trying to serve through their business. Depending on who you believe, 50% of SMB’s still don’t even have a website!

SMB 13

Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go.  SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.  And you’ve got a lot of company.  Encouraging, isn’t it?

Email Campaign or Essay Question? You Decide.

The Point

” B2B Marketing Content marketing Copywriting Creative Demand Generation email design email marketing lead generation b2b demand generation B2B email agency b2b lead generation email best practices email copywriting email copywriting tips email marketing agency Integra SMB marketing Let me count the ways in which this campaign went off the rails: 1. So why should I care? 3.

3 Small Business Content Marketing Tips to Fuel Growth

Sales Intelligence View

Content Marketing Marketing Small Business Social Media Tips Tips and Tricks best practices social media SEO Smb Market SMB SEO Businesses that only market during special promotional periods have an increased risk of failure. And this is especially true for small businesses, as the stakes are high. Marketing

SMB's: 3 Things You Need To Know About Mobile - #MarketingTechMin

Synecore

To help simplify the process, Chris and Spencer discuss the 3 key things every SMB needs to know about mobile. It's become quite clear that the future of marketing will be mobile. However, with more mobile applications and devices out there than ever, it can be confusing and overwhelming to develop a mobile marketing strategy.

The DNA of a Small Business Owner [Infographic]

Vertical Response

Infographics Small Business Marketing Deluxe Corporation infographic Owner Small Business Owners smb smb marketing SMBs Most small business owners eat, breathe and live everything about their business on a day-to-day basis. But, does the motivation for being a small business owner come from a deeper place? Maybe even your DNA? The results are eye-opening. All rights reserved.

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

Content Marketing blog blog post blogging growing your SMB small business SMBBeing the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies. The good news is that content marketing offers smaller companies a great opportunity to market against their large competitors at a fraction of the investment. Promotional plans. 3.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much. How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks? Adam T.

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26 Resources For Small Business Week

Radius

The SMB economy is incredibly important to Radius, because our customers provide solutions to small businesses all over America. B2B Marketing small business week small business week 2015 SMBIn honor of National Small Business Week, we’ve compiled a list of our favorite small business resources. To bolster their growth, we’ve built the most comprehensive and up-to-date index of small businesses in America. The post 26 Resources For Small Business Week appeared first on Radius.

Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

Many companies are turning to new technologies to not just survive, but thrive within the SMB market. B2B Marketing Payments POS POS technology predictive SMBRaymond Pucci is the Associate Director, Research Services, at Mercator Advisory Group. He He focuses on merchant services and related payments topics. His most recent research publication is “Merchant Acquiring’s Ecosystem: Evolving Beyond Transactions.”. The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Register now to learn more.

POS 30

Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

Many companies are turning to new technologies to not just survive, but thrive within the SMB market. Featured B2B Marketing Payments POS POS technology predictive SMBRaymond Pucci is the Associate Director, Research Services, at Mercator Advisory Group. He He focuses on merchant services and related payments topics. His most recent research publication is “Merchant Acquiring’s Ecosystem: Evolving Beyond Transactions.”. The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Register now to learn more.

POS 30

Google and Bing still have an SMB gap

Biznology

As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. Image by michperu via Flickr. by Frank Reed. It's a demarcation line where millions of SMBs will line up on one side or the other. How they choose will pick a winner for the biggest of the big in the Internet world: Google and Bing.

2011: The Year of the Online SMB

Biznology

I'm stalling here because I really hate doing this.) I am declaring 2011 the Year of the Online SMB. Either that or they supply 95% of the jobs but either way, it's pretty impressive.) I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. by Frank Reed.

GPS 5

VIDEO: SMB Branding Tips

Client Bridge

From Entrepreneur.com, here's a video in which branding expert Erika Napoletano discusses tips for growing a small business by getting your customers to see your business as the solution to their problems. View Original Article

Facebook or Twitter – Which is Better for Your Small Business?

Vertical Response

Social Media business Facebook Facebook Account Facebook Features Facebook Stats Small Business smb Social Media Marketing Twitter Twitter Usage Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. Twitter.

Marketing Automation for SMB Organizations

Digital Body Language

Heather knows what she's talking about, as she heads up our SMB customer success team. Tags: lead nurturing marketing automation Webinar SMB web form demand generation Marketing in a smaller business can be challenging. You wear many hats, from strategist, to copy-writer, to campaign manager.

Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession. B2B communities marketing Social Media budgets constant contact IBM IT SMB spiceworks

Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation

Marketing Action

Marketing Automation marketing automation medium business small business SMB software adviceBack the old days (as in, several years ago) marketing automation was generally seen as a powerful technology that was available only for the really big companies with really big marketing budgets. The Benefits of Technology. What Small Businesses Need. Why real estate? The results may surprise you!

SMB Marketing Trends

Client Bridge

SMB Agencies The complexity of online marketing provides an opportunity for companies to act as intermediaries. Expect agencies to focus on SMB online marketing as their core market. Small and medium businesses have more and more online marketing tools available to them. Their challenge will be to determine which tools will help them connect to their types of customers. From Marketingprofs.com, marketing trends for small and medium businesses in 2011. Facebook Supplants Websites Websites can be complicated to build and maintain. Producing video content is both easy and cheap.

Tetris for Small Business: Stopping the Slow-Death Cycle

Sales Intelligence View

Small Business Software Tools Technology Budget Hiring SMB The ‘Too-Many-Hats’ Problem. At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. After all, we know customer advocates pay the bills. But after business starts to plateau, comfort sets in. Neither pattern is sustainable.