Trending Sources

Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. This post is just for those who don’t want to geek out on it but just want some practical advice on how to increase relevance for their audiences. It works in two ways.

Using psychology to make your content relevant

grow - Practical Marketing Solutions

The train wasn’t relevant to Donald, therefore his subconscious paid no attention to it when it went by. It’s a set of nuclei in the brain that controls what is relevant (things you pay attention to), and what isn’t. You can use their reticular formation to speak to their mind and be relevant. Creating relevance. Creating relevance. A lot. The big reveal.

Why Relevant Content Is Not Enough

ANNUITAS

It is no secret that buyers want relevant content that aligns to their purchase path and speaks to their pain points and challenges and indeed many organizations are doing a better job at producing more buyer-centric content. It takes more than just relevant content to drive real results. Blog Buyer's Journey content marketing Demand Generation demand process relevant

Accelerate Conversions with Clean Data and Relevant Content

It's All About Revenue

Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis. These new capabilities give marketers the power to strategically align sales and marketing communications to transform conversations into conversions. Product News

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. relevant and carefully targeted) content. it relevant, easy to find, and comprehensive) but doesn't stop there. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." focused on this area.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation Blog

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. I’m sure that’s not their intent, but these companies are missing the key idea of relevance. Segmentation. Customer focus.

A Marketer’s Search for Meaning: 5 Attributes of Relevancy

Type A Communications

April 28, 2015 I read an article the other day that said that people are hired for hard skills and fired for a lack of soft skills. I’ve found this. read more. B2B Marketing Creativity Innovation Leadership leadership

A strategy to stay relevant in a tumultuous marketing world

grow - Practical Marketing Solutions

Being known might mean “relevance” in an imploding world of white-collar employment. The post A strategy to stay relevant in a tumultuous marketing world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a bit intimidating.

Dirty Marketing Data? Think Relevance Before Repair

B2B Lead Blog

Most Marketers are overwhelmed by a customer or prospect database with hundreds of thousands of duplicate entries, old data, inaccurate contact details and countless records in myriad states of completeness. This existing data has likely been gathered by many different individuals over multiple years. Did you know? More than 30 million people out of the […

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. relevant and carefully targeted) content. it relevant, easy to find, and comprehensive) but doesn't stop there. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." focused on this area.

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

It keeps your brand relevant. Relevancy is also good for your SEO strategy. Google rewards fresh content , but keeping a content calendar full of great, relevant, well-executed ideas week after week can be exhausting. Consider elements as timing and relevancy, as well as new content that you plan to create concurrently. Why Should I Spend Time Refreshing Old Content?

Mat Release Relevancy

Brandpoint

These dilemmas are why content services become more relevant with each passing day. The post Mat Release Relevancy appeared first on Brandpoint.com. What PR Pros Need to Know About Content Services. Determining the right PR strategy to achieve your client’s goals is complex. Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target.

Content Relevance- Keeps It Far From Boring

ANNUITAS

It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play? Keep up the relevant content and you might just get yourself a new client as well.

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

ViewPoint

Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). There is a great example in the book about an inside sales rep pushing content that is not relevant to the buyer—simply because the campaign says so. I will break up this review into three sections: What Buyers Want.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. relevant and carefully targeted) content. it relevant, easy to find, and comprehensive) but doesn't stop there. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." focused on this area.

Ad Retargeting: It’s About Context, Relevance & Value

Synecore

The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Context, Relevance, and Value. Be relevant without being creepy. Annoyance Factor.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. It isn’t designed to sell something directly, but rather it offers tips and information relevant to the reader so that they are able to get to know you, your value, and are inclined to take the next step. My response? So how are they getting these results?

Create relevant content based on personality profiles

B2B Marketing Insider

We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. I […]. Content Marketing

How to Use Data to Create More Relevant Content

Hubspot

This score is a mix of relevancy, bid amount, and ad performance. Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. But they aren't just blogging about anything. Related keywords.

Why Relevance Outsmarts Personalization in B2B Marketing

Kapost

Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience. We can rally around them as audiences, creating relevance as we understand them as a group. They’re too personal.

How to Improve your Facebook Ad Relevance Scores

Fathom

One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. So why should you care about your ad’s relevance score? Your ad is given a score between 1 and 10.

How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

This enabled the sales teams to immediately demonstrate their relevance when communicating to their buyers in healthcare. Armed with relevant and timely data insights, sales reps can engage with customers earlier in the buyer’s journey and be seen as trusted advisors with value to add, rather than merely order takers. Fast forward to the present. the equivalent of 520 million books.”.

Is Author Rank Really Relevant?

Hubspot

Create relevant content. I wrote: While 1,001 SEO schmoes may have 1,001 different fail-safe, white hat, field-proven tactics, everyone agrees the one thing all search engines are after is relevance. So come what may, scholars and simpletons can once and for all agree: the most effective SEO strategy of all time is to produce relevant content. Here ye, here ye. Authorship.

6 Tips for Keeping Your Data Clean and Relevant

B2B Lead Blog

After investing so much time, effort and budget to ensure that your data is correct, standardized and verified, it is vital that you have a strategy for keeping your data clean and relevant. Relevancy is key here. The more relevant the data is that feeds your marketing programs or automation systems, the better and more […].

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

Creating content that an industrial and technical audience will find relevant is not easy. I am not referring to the age-old question, “What will we write about?” An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers

Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers

Vidyard

Without relevant, easy-to-find, and easy-to-use content, large enterprises are wasting millions of dollars producing content that neither sales nor customers find relevant ( click here to tweet this stat! ). At least it does if we want to create more effective content to help our sales team have relevant conversations and therefore close more business. Yep, useless.

Be Relevant or Die: The New Nature of Nurture

Modern B2B Marketing

Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Relevance is the New Game in Town. Instead of a numbers game, it’s now a relevance game. 4 Components of a Relevant Campaign. Time to get relevant!

In Praise of the Automaton: How Humans Can Stay Relevant in the Face of Marketing Automation

Content Standard

Want to stay relevant? Seek out influencers who have a grasp on the latest trends affecting your industry, sign up for relevant newsletters, and seek out social groups that comprise people in your same specialty. Meanwhile, you can stay alert to possible trends and get a head start on any work you need to do to stay relevant and valuable in your current position. And it did.

3 Tips to Support Relevance in Your Marketing Communications

It's All About Revenue

At Oracle Marketing Cloud Interact 2014 , speakers shared how they're getting closer to customers through relevance. Actually try to make the experience relevant for me.” 3 Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Here are two key tips: 1. Gmail promotions).

It’s not just ROI. It’s RELEVANCE!

grow - Practical Marketing Solutions

It’s relevancy. The other day I was driving home from a family vacation using an iPhone app called “ Navigon.” ” This is an excellent GPS and mapping application that gets me where I want to go without the expense and hassle of having schlepping another device. For most of my life a well-worn copy of a Rand McNally atlas of United States maps was a fixture in my car.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation Blog

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. If they can’t confidently answer “yes” to these questions, how do they expect to achieve their goal of producing emails that are relevant to their marketplace?

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. By attracting a relevant audience it is more likely that their network would also be a relevant audience. Find Relevant Keywords Using Google Keyword Tool. How many relevant followers to you have? How many relevant readers are you interacting with?

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

The post Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy? Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Words are chosen carefully, reviewed thoroughly, and approved only if all major stakeholders are onboard. This question is one worth asking.

Press 51

Why Benchmarks Matter – Relevant Data

ANNUITAS

The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers. However, they struggle on a bigger scale than most.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. While all these areas are important, the first bullet – “semantically relevant…” – stands out to me in my role as an SEO professional. Proof terms and relevant terms. What are relevant terms?

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. While all these areas are important, the first bullet – “semantically relevant…” – stands out to me in my role as an SEO professional. Proof terms and relevant terms. What are relevant terms?

5 Reasons Email Marketing is Still Relevant

Puzzle Marketer

You can divide your contacts into groups based on their purchase history and market directly to their specific interests so that every newsletter is relevant to their preferences. Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers. Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day. There are several reasons to take advantage of e-mail to grow your customer base.

Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast]

Crimson Marketing

The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. Digital Marketing Podcasts

Permission Marketing Drives White Paper Relevance

NuSpark

They offer quality, relevant educational content. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms. In a prophetic 1998 Fast Company article , Seth Godin (who coined the term permission marketing ) said, “We are entering an era that’s going to change the way almost everything is marketed to almost everybody.” [1]. They want you to educate them.