And we need to make sure that the experience we offer across all our channels is consistently, well, relevant. B2B marketers are focused on lead generation more than they are on lead nurturing. Likewise, 78% of marketers say that they're ramping up their social media use this year. 52% have unfollowed a brand on Twitter. MORE >>

They offer quality, relevant educational content. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. They no longer tolerate traditional interruption marketing methods. 1] William C. MORE >>

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Branding is an expense item like the rest of marketing. According to a study done by Professor John A. Definitely not.” All Rights Reserved. MORE >>

IDG Connect's brief, Social Media and the IT Investment Process – Linking to Relevant Content: May the Best Vendor. Win , has some data that shows ROI directly correlates to the relevance of vendor posts in social media. IDG asked IT buyers about their experiences with social relevance. of the time. MORE >>

Relevance is key. 58% of those who stop reading, disengage, or unsubscribe quote a lack of relevance as a key factor. Too many people are still looking at unsubscribe rates as a relevant metric to determine whether marketing messages are connecting with an audience. Relevance to their Role: Now it gets interesting. MORE >>