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Thursday, July 24, 2008
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Friday, June 27, 2008
You are here: Home > November 2007 > Friday 30 > Social bookmarking as a core knowledge sharing approach for companies
Social bookmarking as a core knowledge sharing approach for companies
Connectbeam raises a few IP questions as usual with respect to who owns what, the company or me. Mopsos
November 30, 2007
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Friday, June 27, 2008
The Michael Sampson Company Limited
Welcome
The Michael Sampson Company
Improving the capability of teams that cant be together, to work together.
Three Areas of Focus
Values and Principles
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Wednesday, April 22, 2009
We're more comfortable with companies we know. But smaller companies can also establish thought leadership in their industry niche, creating trust in their brand that way.
There are entire industries devoted to researching consumer
buying behavior, but until now there has been relatively little
research into
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Sunday, November 9, 2008
Last week I mentioned how you can track your company's brand on twitter . This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. Angelina Jolie Try comparing your company versus your competitors and drill into the peaks to get a better understanding of why their was a high amount of chatter on a certain day. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll! The tools is called www.trendpedia.com .
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Wednesday, February 11, 2009
business with that company." It's a bit difficult to make them otherwise due to all the different stakeholders involved in guarding their turf, or perhaps it's because the company doesn't have an integrated story to connect the dots for their prospects. Smaller companies can often do better because their passion hasn't been stifled by bureaucracy—yet—or they only sell one thing or solve one problem. I was reading a post over on David Meerman Scott's blog, People want to do business with people , and I started thinking about B2B websites vs. micro-sites.
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Thursday, June 4, 2009
The worlds largest and most successful technology companies arm their direct and indirect sales organizations with marketing, sales enablement and sales tools developed by Launch International. See Samples We focus on marketing for sales enablement —we are experts at building the messages and tools that help salespeople close business faster and customers buy from you. Understand Our Approach
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Monday, October 6, 2008
How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. ( link to full report ) But how can that help you?
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Wednesday, September 30, 2009
One that threatens to disrupt and reinvent every function in your company over the next few years. Product companies will have a strong social approach to product development using Social Media. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever.
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Monday, November 9, 2009
But as the graph above indicates, most companies report they can’t see a connection between social media initiatives and success. Another dilemma presented by the research is that most companies don’t believe they are getting adequate metrics to even measure results.
Less than 10% of the companies surveyed pay to use any monitoring service. For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s comprehensive survey of corporate social media utilization.
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