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7 Ways B2Bers Can Rock Lead Gen Via Social Media


Social media is one of best ways to get leads. In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. The view gets even better if you look at cost per lead. Of course, the effectiveness and cost per lead that you see from social media will be different. Leads are Better.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation Blog

Tweet According to the MarketingSherpa   2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Lead qualification in a post-BANT world. Lead qualification does not start with prospects.

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Are you using the wrong lead-gen model?

Sales Engine

So what may have started out as a simple campaign to generate leads now turns into a whole lead-nurturing process with value-added content that shepherds them through the process until they’re sales-ready. It’s time to face some hard truths about B2B sales. People don't answer their phones the way they used to—some 85 percent of phone calls go to voice mail never to be returned.

3 Newer Types of Content Tactics To Support Lead Gen

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. B2B Marketing. Look for.

9 Types of Interactive Content for Innovative Lead Gen


Need more leads? Need better leads? Which is just one of the reasons why it’s so excellent for generating conversions – and leads. To give you some inspiration for how to use interactive content in your lead generation campaigns, we’ve rounded up a bunch of examples of interactive content that’s specifically designed to get leads. Almost all of us do. Videos.

The Single Most Important Element for Increasing B2B Lead Gen and Sales


Marketing Strategy Amazon Supply b2b customer experience b2b lead generation b2b purchasing b2b sales Chief Experience Office complex products consumerization of b2b marketing consumerization of IT David Edelman Elon Musk hyperloopThis post originally appeared on MarketingProfs. Image credit: The Blue Diamond Gallery. Compared to the typical B2B purchase—there is no comparison.

Research: Technology Marketers Align Around Lead Gen

Junta 42

Of all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. While tech marketers were the group most focused on lead generation last year as well, the percentage has increased from 86% in 2014 to 91% this year. Content marketing is often situated under the demand gen umbrella.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. The simple act of generating leads – primarily through online means – has never been easier.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. B2B Marketing. Look for.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. 150% increase in lead generation from 2010 to 2011. Also, after the first year, lead generation improved 75%.

How to Overcome 3 Painfully Common Lead Gen Mistakes


Most lead generation training programs start with discovery, one of the most basic tenets of sales. Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. The most effective way to generate leads changes over time and is different for every business.

Are you doing webinars for lead gen? You should be.


As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). We generated 23 marketing qualified leads for our sales team to start working right away.

43 Bright Ideas for Promoting Your Lead Gen Content


So you just created a piece of content for lead generation  -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 9) Host a contest. 30) If you have a PRO account on SlideShare, collect name and email address using lead capture forms on SlideShare, of people who have requested the content. Lead Generation Content LinkedIn.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. B2B Marketing. Look for.

Be Honest: Does Your Lead Gen Suck?


Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen. And he has some phenomenal secrets for getting more leads without alienating your prospects. He’ll be sharing those secrets in the webinar 7 Ways to Unsuck your Lead Gen on April 20th.

Lead Gen Hacks: 3 Strategies to Improve Content Conversions


Have you noticed that only some of your readers are converting into leads? The post Lead Gen Hacks: 3 Strategies to Improve Content Conversions appeared first on Kapost Content Marketing Blog. In the world of content marketing, there are no shortcuts: you need high-quality storytelling to build a strong connection with your target audience. Before You Go” Pop-Ups. Case Studies.

3 Important Lessons for Lead Gen and Life

B2B Lead Generation Blog

People look to me as an expert at lead generation because I wrote a book and speak about it. This is more complex than standard lead generation – we’re not trying to sell. Learn more about our experience with that here: “ Lead Generation: How using science increased teleprospecting sales handoffs 304%.”. As I continually learn new methods to improve my own lead generation, I understand the process better. In fact, a few years ago, I wrote this e-book: Eight Critical Success Factors for Lead Generation. Lead Management: 4 principles to follow.

In The Summertime - Mungo Jerry Lead Gen Tips (tap your feet)

Smashmouth Marketing

Folks, that''s one of the biggest myths in lead gen. I just listened to Mungo Jerry''s "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it! then BOOM! The song is over and I remembered all the times I heard inside sales reps complain that "It''s summer, nobody''s working.". Let''s take a look.

Got Lead Gen? A Book Review

B2B Marketing Unplugged

Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. The New Rules of Lead Generation by David Scott is an ambitious, comprehensive tour of the dark art and darker science of making the phone ring or the mouse click. Maybe a little too much.

B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen

B2B Lead Generation Blog

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. The greatest difficulty rests in thinking about lead generation and optimization in new ways – and hoping those ideas produce significant results. During that planning, we had to address a paradox that exists in lead generation.

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation Blog

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Email Summit: What’s the best lead generation tactic? asks Doyle. Trade shows.

The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)


Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts.

How One Company Increased Lead Gen by 2000 Percent - Case Study

It's All About Revenue

Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP No small undertaking by any means. For the first time, marketers can easily track.

23 Types of Lead Gen Content to Put Behind Your Landing Pages


Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook  as an example: 3) Contests. People love contests. 11) Kits.

When NOT to Use Lead-Gen CTAs in Your Marketing


We know that marketers who use CTAs on their websites are more likely to convert visitors to leads than those who simply post a 'Contact Us' button on their site and pray. And over time, you'll even learn which CTAs perform better than others to reach your different lead generation goals -- like converting net new leads, versus nurturing leads into marketing qualified leads.

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

Ask open ended questions -- leading questions. The more they talk, the less you can get in trouble. "If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you trying to do qualified lead gen ? What other quotes can you tie to lead gen tips He had o bjection after objection.

Lead Gen Survey Forecasts Tough Road for Marketers in 2015

Sales Intelligence View

Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey Today’s post is by Megan McConnell, Customer Mark […].

Tips to Amplify Your Lead Gen with Next Gen Social Data

It's All About Revenue

Here are some tips to infuse next gen social data in email marketing to improve ROI: 1. Which is why we put together an eBook, " Amp your Lead Gen with Next Gen Socia l " to help brands understand how segmentation, personalization and automation can increase email marketing ROI. Are you still having trouble nailing down an ROI from social media? You aren’t alone. At the same time an ecosystem of experts, consultants and “gurus” keep hawking their latest theories with all the fervor of a preacher trying to convert the skeptical. Automation.

B2B Lead Gen: Can you do it cheaper and better inside?


As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Because a phone conversation efficiently replicates face-to-face sales activities, these one-on-one flowing and probing interactions are the most effective method to validate the quality of a lead. Conservative: Ignores value of long-term leads produced. fallacy.

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Lead Gen 101: How to Create an Intuitive Website Conversion Path


thank-you page - Your new leads see this page after completing your form. confirmation email - Makes it easy for your leads to reference your offer any time. Many companies forget about one or more of these elements, which means that 1) they will lose out on leads, or 2) they will get lots of leads, but the user experience will be poor once the lead converts.

Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards


A few months ago, we told you that Twitter was testing out Lead Generation Cards. Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! Leads for everybody! What Are Twitter Lead Generation Cards? Well, because it makes generating leads on Twitter easier.

Pitting intuition vs. real-world lead gen

B2B Communications

One recent conversion optimization test on a lead generation form yielded results with a twist. Lead Generation Design Conversion OptimizationI often pit my intuition against the real world at Which Test Won.

8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine

Marketing Action

After a certain period of time, you might consider restricting your participation to just the groups that are producing leads consistently. 3. Just like the Lewis Howes’ success story noted earlier, you always hear about people that get thousands of contacts and leads from this platform. Lead Generation Social Media Marketing LinkedIn social media social media for business

How to Calculate Next Month's Lead Gen Goal [Quick Tip]


Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Tomorrow, your score gets set back to zero -- but first, you''ve got to figure out what your leads goal is actually going to be. Find Your Leads Goal by Working Backwards. The key to figuring out your lead goal is all about working backwards. Here''s how you can calculate it.

Lead Gen System Gone Amok Alienates Potential Customer

Jill Konrath's Fresh Sales Strategies Blog

didn't want to be a "lead." Unfortunately, many companies are setting up their automated lead gen systems like this. The key to a strong lead generation campaign is to have an in-depth understanding of your prospect's world and what info they need to decide if changing is a good business decision. It piqued my curiosity. At that time, I was just interested in learning.

28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not. When do we see our first leads?

Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen

B2B Lead Generation Blog

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! Master the essentials of lead generation.  ( Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop ). Uncover qualified leads. Lead Scoring: How to pick the right ingredients for high ROI.

A Scientific Approach to Hitting Your Lead Gen Goals With Content


Do you have a lead gen goal? certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. If you need help determining what your leads goal should be, check out this traffic and leads calculator. Consider which topics yield more leads. agile.