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Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th.

Five Lessons From the Web 2.0 Summit

Paul Gillin

I had a chance to attend the recent Web 2.0 Everything on the Web. Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. Unless [publishers] embrace Web redundancy as a strategy, all those extraordinary words will continue to live in the remote continents of the unlinkable,” he said.

Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Home > Web 2.0, Web 2.0, Web 2.0 Only now with Web 2.0 Cite this Site Trent Batson , "Web 2.0, This flaw apparently allows Web surfers to be spoofed, directing them to fake Web sites to gain passwords and load malware on their computers. Sophos Upgrades Web Security Appliance. Web/Portals.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Social Media/Web 2.0 A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends. Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! and most are using smaller devices.

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5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

Social Media/Web 2.0 I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? That’s what I’m talking about. The new Vine is a six-second video that continues to play in a loop until you stop it.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Social Media/Web 2.0 Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. You can name the boards whatever you like, and assign them to a category from a list of pre-determined by Pinterest.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Social Media/Web 2.0 Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. What is the difference between a # (hashtag) and the @ (at) signs? The @ sign is used to designate a Twitter user’s name.

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

Social Media/Web 2.0 Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Survey your stakeholders.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Social Media/Web 2.0 Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. ” And, where is “there?”

Enterprise Social Networking Platforms: Think Amazon, Not Facebook


I kid you not: even though Amazon predated the whole Web 2.0 Internet Marketing Social Media Marketing Amazon Business Enterprise Social Network Facebook Social networking service Web 2.0 (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. in 1997.

Less Email, More Web 2.0

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a page, please send us an email telling us how you reached this page. Default Widget. This is Sidebar 1.


USA Today is Web 2.0. OK

Anything Goes Marketing

If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. Here are some of the web 2.0 So if you're looking to learn more about what this whole web 2.0. theme. Chad H.


Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 In addition, many terms related to Web 2.0 Does this mean the luster of Web 2.0, Web 2.0In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group).

Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

Crossing The Chasm Social Media/Web 2.0 I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board. In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. b2b marketing social media

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

Social Media/Web 2.0 To succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. They have moved on to questions like, “How do we do this?” Specific. Where are your target audiences?

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Informal learning & web 2.0: the mash-up

Buzz Marketing for Technology

Informal learning & web 2.0: In January, Donald Clark, Nigel Paine, and I led discussions on informal learning and web 2.0 Informal Learning Blog. ← Flipped to YouTube. the mash-up. June 30th, 2008 | informl2. at Learning Technologies 2008 in London. This is my first mash-up of conference presentations. Boil it down to essence. It’s not that tough to do.

The Pyramid of Influence on Social Media

WindMill Networking

Social Media Influence Blog blogs content Facebook Google LinkedIn marketing networking objectives professional Publishing recommendations Social Networking Spam start strategy the social Twitter Web 2.0 Re-start at the bottom of the pyramid of influence on social media There are many challenges that confront professionals and organizations that cause them to completely rethink their approach to social media in order to meet the expectations of their customers. YouTube

Party Like It's 1999: Web 2.0 Exuberance?

PR Meets Marketing

Here are the Top 7 Signs of the Web 2.0 is Web 2.0, social networking or video, then you might be part of the Web 2.0 If you're not doing Web 2.0 Technorati Tags: dot com boom and bust Social media social networking Web 2.0. Lately I've been feeling a case of deja vu. Industry Standard is being resurrected. The umpteenth company being funded for video sharing, online video, social networking - select the focus and someone's funding it. Exuberance - the replay of the days?: acquisition. High flying IPOs anyone?

Technology Marketers Adopt Web 2.0 Earlier

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a page, please send us an email telling us how you reached this page. Default Widget. This is Sidebar 1.

Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Facebook LinkedIn Marketing Implementation Social Media/Web 2.0 If your logo is not square, it should be! Because more and more online and electronic logos display best in a square format. For example, a logo that is horizontal must be reduced to a small size to fit in your email signature line (and to avoid having a large graphic in your email). The Problem with Online Logos.

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Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Social Media/Web 2.0 Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. In some cases, your content can be shared by hundreds or even thousands.

New B2B Research on Lead Generation through Web 2.0 Media

Acquiring Minds

Chart: Lead Generation Tool Adoption Three tiers of tools were identified: Tier 1 - These web tools are well-adopted (75%+) for lead generation and include Email, Webinars/Webcasting, PPC and Web Analytics. These tools are primarily Web 1.0 It is interesting to observe that although some of the Web 2.0 tools are not as popular for lead generation as Web 1.0 Tags: B2B lead generation Web 2.0 Today we released the results from our latest research on B2B lead generation. I would like to share our first chart from the research. type tools.

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 to foster aggressive adoption of Web 2.0 Inbound Marketing LinkedIn Social Media/Web 2.0 Tweet. …Or your inbox fill with inquiries? It does for me. ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.).

How Businesses Can Market Like Beyoncé

B2B Marketing Traction

Social Media/Web 2.0 Photo on Flickr by AlexJohnson, Some rights reserved. This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. But, you say, businesses don’t have fan bases! The reality is that a business can have a fan base in its followers online. Connect to the right people on social media.

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How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

” Remember that visitors to your profile or web site listen to radio station WIIFM – What’s In It For Me? Inbound Marketing Internet Marketing LinkedIn Search Engine Optimization Social Media/Web 2.0 Tweet. Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Use the dropdown list and select “Other.”

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Industrial Marketing Today

It is a matter of adjusting your mindset to bring your industrial and manufacturing Website out of the dark ages and into a Web 2.0 B2B Lead Generation Industrial Marketing & Web 2.0 Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities. Here’s what’s wrong with that picture: A vast majority of your site visitors are not ready to buy on their first visit. Really? I am not making this up just to scare you.

What Does Social Media Have to Do with Crossing the Chasm?

B2B Marketing Traction

Social Media/Web 2.0 I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” ” Connect strategically now. Online, strategically, on LinkedIn, Facebook, Twitter and more.

Will the Real LinkedIn Search Results Please Stand Up?

B2B Marketing Traction

LinkedIn Social Media/Web 2.0 Tweet. In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. ” Watch the video to better understand this little nuance in LinkedIn.

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The Cambrian Explosion and our obsession with “the next big thing”


Others will include “the Internet of Things” , or will reduce it to SoLoMo (Social, Local, Mobile), or call it “Smarter Planet” And if you look closely, even Tim O’Reilly’s “What Is Web 2.0?” Internet Marketing Internet of Things social media Tim O''Reilly Web 2.0 Photo credit: Wikipedia. Predators and preys co-evolution.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

Social Media/Web 2.0 Tweet. I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. My first question was “How well are you connected to thought leaders in your industry?” ” Their answer?

Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!

Buzz Marketing for Technology

Web 2.0 Onto the good stuff… I was fortunate enough to be asked to contribute at the e-Learning Guild in two different forums this week: Tony Karrer , hoodwinked Brent Schelenker , Steven Downes and yours truly to talk about Web 2.0 (and This is also one of the coolest things about Web 2.0 Web 2.0 Web 2.0 Learning Matters!

Social Media & SEO: Are You There Yet?

B2B Marketing Traction

Social Media/Web 2.0 When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction. Up to six months for SEO results – in other words, you start to come up on search results for your keywords.

6 Ways to Get Strategic for Twitter Chat Success

B2B Marketing Traction

Social Media/Web 2.0 Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. My niece is a music therapist and the founder of Maine Music & Health. Here are things to consider when planning your Twitter chat. Know Your Twitter Chat Audience. Plan Ahead for Consistency.

B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

Marketing Planning Marketing Strategy Social Media/Web 2.0 Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). What media do they like the most?

Have No Fear: Why Sales Teams SHOULD Be On Social Media

Sales Intelligence View

Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 Prospecting Sales 2.0 Sales Intelligence Social CRM Social Media Tips Social Selling B2B b2b sales crm 2.0 customer 2.0 facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data sales productivity Salesforce social intelligence social media social selling twitter Web 2.0party.

LinkedIn – Customize What Displays on Your Home Page

B2B Marketing Traction

LinkedIn Social Media/Web 2.0 Tweet. The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. Watch this video (just over 2 minutes) to learn how. marketing social media

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What Do You Do If Your Boss Doesn’t Get Social Media?

B2B Marketing Traction

Marketing Soapbox Social Media/Web 2.0 Just do it. The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account. Ramp up your LinkedIn profile.