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Thursday, September 10, 2009
Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Key is in selecting the appropriate keywords for the search analytics. This is one conversation that helps gets social media initiatives approved… and funded. Very simple, quick/easy.
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Monday, August 31, 2009
Twitteranalyzer Google Analytics for Twitter users. Omniture Adds Twitter Analytics to SiteCatalyst for Enterprise Clients (3/09) Omniture/SiteCatallyst is one of the most widely installed enterprise website metric suites. Twitter.com on Analytics Twitter themselves, on Twitter. And results were positive. Welcome!
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Saturday, March 28, 2009
No matter how much you use marketing analytics, you could probably be doing more. And SAS, the statistics and analytics company, divides the market into eight levels of analytics. Then, look down the list to see how to expand and improve your use of marketing analytics. Tags: Web analytics
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Sunday, June 6, 2010
Tags: Advertising Analytics Media Planning Analytics tracking Social Media
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Wednesday, June 23, 2010
I had a free webinar today on how you can use Google Analytics to measure success in your social media strategy. covered what to measure, some measurement basics, what it means to measure success and what Google Analytics can tell you about success in your social media plan. Using Google Analytics to Measure Social Media Success.
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Wednesday, February 10, 2010
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? I’d love to have Google Analytics for Marketing Analytics. Optimize ROI.
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Wednesday, August 27, 2008
The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. So don’t take this list for anything more than it is: an interesting overview of the different choices made by analytical database developers. Let’s start with Dataupia.
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Wednesday, September 5, 2007
Have you wondered which Web analytics products are most popular? was, so the August survey on my main Web site asked marketers which Web analytics product they use. Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free." Tags: Web analytics
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Wednesday, September 5, 2007
Have you wondered which Web analytics products are most popular? was, so the August survey on my main Web site asked marketers which Web analytics product they use. Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free."
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Saturday, March 28, 2009
No matter how much you use marketing analytics, you could probably be doing more. And SAS, the statistics and analytics company, divides the market into eight levels of analytics. Then, look down the list to see how to expand and improve your use of marketing analytics. Tags: Web analytics
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