Trending Sources

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

What’s the ROI of that? The post The ROI of Twitter, Explained appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What''s the ROI of that? economics of social media ROI and measurement Twitter audience building kitty kilian ROI of Twitter Twitter is a mystery to many. It’s understandable. Let me explain through an example.

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The ROI of Improving Employee Engagement

Type A Communications

Tanner ROI Type A CommunicationsOctober 18, 2016 by Michelle Smith Many leaders have spent countless hours hoping for business to return to pre-recession vitality levels. They’ve waited for something to rescue them from the. read more. Customer Experience Employee Engagement Internal Communications Carla Johnson Employee Communications Michelle Smith O.C.

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Evolving Beyond Rudimentary ROI

Salesfusion

The post Evolving Beyond Rudimentary ROI appeared first on Salesfusion. Blog Series

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. But it doesn’t have to be that way.

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B2B Marketing Trends for 2016

Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. complete ROI measurement in marketing will be expected, the ability to truly. good at showing content marketing ROI. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

5 Tips For Improving Your Social Media ROI

It's All About Revenue

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. But as more and more of the buying cycle falls into the laps of marketers, we are increasingly being asked to prove the ROI of our efforts. Define relevant metrics.

Marketers Frustrated With Digital Advertising ROI

B2B Marketing Insider

The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group. 89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. Content Marketing

How To Measure Paid Media ROI (ROAS)

bizible

Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. We will discuss how to do that in the next section when we cover how to measure ROI. ROI / ROAS. ROI takes into account everything that a business cares about -- the quantity and quality of demand generated. Cost Per Lead (CPL). paid medi

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The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. The ROI of Influence – True influence drives action, not just awareness. This webinar featured Eric T.

B2B Marketing Trends for 2016

Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. complete ROI measurement in marketing will be expected, the ability to truly. good at showing content marketing ROI. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. In fact, email is the fastest-growing channel for marketing ROI, according to a report from Econsultancy and Adestra. Consider these ideas to boost ROI on your next email campaign, particularly those targeting Millennials.

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Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI? appeared first on The Point.

How to Tie ROI, KPIs and Other Metrics to Storytelling

Type A Communications

Brand Storytelling Metrics ROI Branding Carla Johnson content marketing Content Marketing Institute KPI martech storytelling Technology Type A CommunicationsOctober 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was. read more.

5 ways to refine your mobile marketing campaign and increase ROI

B2B Marketing Insider

The post 5 ways to refine your mobile marketing campaign and increase ROI appeared first on Marketing Insider Group. Marketing Strategy Mobile KPI Mobile Marketing ROIMany mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities.

Can Social Media ROI Be Measured?

Salesfusion

The post Can Social Media ROI Be Measured? appeared first on Salesfusion. Social Media

B2B Marketing Trends for 2016

Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. complete ROI measurement in marketing will be expected, the ability to truly. good at showing content marketing ROI. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI.

Good B2B Marketing ROI Is Just Average

Digital B2B Marketing

What is a good ROI on marketing? Marketing ROI, whether it is labeled good or bad, is judged relative to your expectations. No business would accept a 50% ROI if there is a 150% ROI available with no additional risk, but that same 50% would look great when you were only expecting 20%. And our measured ROI is also a function of the type of marketing we engage in.

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The Step-By-Step Guide To Measuring Marketing ROI

bizible

In this post we’ll dive a little deeper and explain how to measure marketing profitability and marketing ROI. You optimize for what you measure, so choosing the correct metrics is vital to accurately understanding marketing ROI. Your monthly ROI is new MRR minus expenses. You are now ready to measure marketing ROI and revenue. Marketing’s financial contribution and ROI.

10 Examples To Prove Content Marketing ROI To Your CEO

B2B Marketing Insider

To get their buy-in, you need to show them the ROI of content marketing. The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group. It’s not always easy to convince your CMO and marketing leaders to give you the budget and support for content marketing. Content marketing is […]. Content Marketing

15 B2B case studies show how content marketing drives ROI

Biznology

21% say they are successful at tracking ROI (source: Ad Age ). They show how content marketing drives ROI with B2B businesses who: Know their audience. The post 15 B2B case studies show how content marketing drives ROI appeared first on Biznology. B2B Marketing B2B marketing barnraisers case studies Content marketing ROI Who is succeeding and why? million. million.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

To assign a specific dollar value and calculate ROI, look at which keywords are driving traffic using the Google Search Console, formerly known as Webmaster Tools, and drilling down to Search Traffic and down to Search Analytics. You could then take the net gain of $65,000 and divide it by the total cost to get the ROI. You can then use this number to calculate the ROI.

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Solving The Challenge of Marketing ROI

B2B Marketing Insider

The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group. For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” Content Marketing

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Choosing metrics that drive content marketing ROI

Biznology

Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. More than 50% of digital marketing professionals cite challenges measuring ROI as a barrier to content marketing. Thanks to all our sponsors! Like this post?

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Why Do Companies Struggle with Social Media ROI? 23 Facts

grow - Practical Marketing Solutions

Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. In my free eBook, 166 Case Studies Prove Social Media Marketing , there are plenty of successful companies that have proven a social media ROI.

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The ROI of a Customer

Salesfusion

The post The ROI of a Customer appeared first on Salesfusion. Customer Interaction

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Marketing ROI Is a Broken Metric

Digital B2B Marketing

Marketing ROI measurements are woefully incomplete. The Solution Measured ROI is just one indicator. Understanding what your ROI measurement is missing is an art, not a science with a formula you can simply repeat over and over again. So keep your eyes and ears open, consider your prospect’s perspective and salt your ROI reports well before reading.

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What Is an ROI Calculator?

B2B Marketing Insider

ROI (return on investment) calculators are becoming especially powerful tools for marketers today. The post What Is an ROI Calculator? Online calculators have grown up. No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry.

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In-Depth Guide: Calculate Your Lead Generation Campaign ROI

Act-On

When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? At the end of the day, ROI is one of the best ways to measure the impact of your lead generation campaigns. It’s simple: if your campaign generates a positive ROI (e.g., if you spend $1000 on a campaign and generate $5000 in revenue), then that campaign is a success.

The Five Pillars to Business Value / ROI Selling Success

The ROI Guy

A business value / ROI sales tool can be a fantastic foundation to business value selling success, but to elevate to greatness, you need more. Your business value / ROI sales tools should be simple, easy and fun to use, all while providing credible analyses and results. Your business value / ROI sales tools are no exception. They should. And the support shouldn’t stop there.

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Need to Explode Your Marketing ROI? This Is How You Do It

B2B Marketing Insider

The post Need to Explode Your Marketing ROI? Marketing Strategy explainer video animation marketing ROI marketing strategy video animation video marketingAccording to marketing specialists, video content is the most popular type of content marketing to date. In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco).

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4 Ways of Measuring Marketing ROI

It's All About Revenue

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing  63% of  CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. What exactly constitutes a good ROI result? This isn’t me saying that.

Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers

Influitive b2b

So when it comes to advocate marketing, how do you show ROI? The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive. Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business.

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How to Improve ROI With Marketing Automation

It's All About Revenue

Ways Marketing Automation Can Improve Your ROI. Because a marketing automation system can massively improve your ROI if you implement it correctly. Ways Marketing Automation Will Improve Your Inbound Marketing ROI. Marketing automation is definitely having its moment in the sun right now. Everybody seems to have an opinion on it - even people who aren’t using it yet.

How to Turn Your Website into an ROI Machine

Salesfusion

The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion. Website Tracking

Calculating the ROI of B2B Marketing Attribution

bizible

Have you ever gotten so excited by a pitch for martech software that you immediately circulated it around the marketing team, and then brought it to the CMO.only to have them ask you to prove the ROI of the new tech? That’s why we built the Bizible ROI Calculator -- an easy way to quantify the massive revenue impact that a smart B2B marketing attribution solution can make.

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Reframing Content ROI and the Case for B2B Content

Avitage

Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. There are different purposes and uses for ROI. Content performance, at an asset or campaign level, is typically the way marketers think of content ROI. But don’t confuse performance with ROI. Why is this?

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Social Media ROI – You’re looking in the wrong place

grow - Practical Marketing Solutions

The real ROI of social media. B2B and social media economics of social media research ROI and measurement social media cost savings social media research social media roiAbout two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration.

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The Importance of Getting ROI Selling Right

The ROI Guy

If you think your clients are more ROI focused, and that your ability to deliver financial justification can assure greater success, new research proves you right. In fact, the demand for ROI calculations has increased more than 50% over the past five years. The reason for the increased importance on ROI? And perhaps this is one reason organizations struggle to get ROI right.

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