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Tuesday, June 7, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Thanks Peter. Thats what this webcast is about.
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Friday, February 20, 2009
Studies by leading marketing research firms like MarketingSherpa show that 92% of B2B buyers are open to cold calls if the sales person is relevant. However, to ensure success, cold-calling needs to be part of a holistic lead generation strategy. Don’t pressure your prospects to make a decision on the first call.
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Wednesday, March 10, 2010
would like build on my business partner's blog which has stirred up a fair amount of conversation, entitled "Stop telling me cold calling is dead". Unless you are selling a true commodity where price drives the sale, nothing can replace a skilled cold caller with best in class process & execution. It's just a phone.
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Wednesday, March 17, 2010
So I feel like there’s been a lot of blogs lately stating that cold calling is or is not dead , and today I read another one. Matt Gethins , from B2B telemarketing firm Professional Prospecting Systems, wrote an article yesterday entitled Cold Calling Dead? Not For B2B Appointment Setting. I totally agree with him.
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Thursday, March 4, 2010
While I am a firm believer in the benefit of driving inbound traffic to your site and then to your teleprospecting reps, there is still (and always will be) a huge need for cold calling. What ever happened to just picking up the phone and dialing? Every day, we are inundated with the message, "INBOUND, INBOUND, and INBOUND!"
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Tuesday, September 22, 2009
was impressed by Gorman's first observation: He says that while sales activity seems to be up for a lot of folks, he has to wonder if it’s just because they are cold calling more people. His concern is that this old fashioned cold calling isn’t a part of a systematic, sophisticated approach to sales. On the ball. With it.
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Tuesday, April 27, 2010
devise a plan of attack as we ramp up each campaign as well as oversee the performance of my team's calling efforts. Ming-Ming, whose responsibilities include fearlessly making cold calls day after day, while occasionally requiring their DCO's or MCO's assistance to get them through a tough situation. What's gonna work! Linny.
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Monday, January 18, 2010
Who better to help you tweak and reshape their call scripts than a great BDR. Administrative Assistants get colder to the cold call, and decision makers are picking up their phones less and less. A teleprospector spends their day making phone calls, and the good ones always make more. You remember him, right?
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Thursday, April 30, 2009
Geoffrey James has a new blog post Do You Like Cold Calling? voted “NO, I truly and thoroughly dislike cold calling&#. No one voted for “YES, I like cold calling&#. Can we finally put a nail in the cold calling coffin? over on BNET’s Sales Machine. Biiiiig surprise.
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Wednesday, April 7, 2010
A critical component to the success of any teleprospecting rep is a healthy regiment of cold calling. While qualifying inbound activity is also essential to hitting your goals, it is the cold calling activity that maintains the deep qualifying skills and habits of highly effective reps.
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