Want to get a peek at what B2B marketing leaders are spending their money on in 2012? Here are the big four headline trends for spend this year: Marketing budgets are projected to increase in 2012. With margins higher in the services space, its not surprising to see marketing spend rising faster, either. MORE >>

This question from a reader was answered in a Modeling the Masters video by Evan Carmichael. Evan invited Jeff Ogden, Founder and President of Find New Customers to also answer the question. Good insights here on things to think about from two smart men. Self Education MORE >>

Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years. The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. recently saw an. MORE >>

Just read through a very interesting post from Brian Solis on Forrester's Five-Year Media Spending Forecast. This example is from a $500 million dollar company) Spend on the Right Content Initiatives Okay, so what should you do with this?    Yep.  " Takeaways here. Five years is a long time.  MORE >>

If you understand your buyer’s buy cycle, you can calculate exactly what you need to spend in order to generate the revenues you need. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Here’s a classic marketing consultant answer: “ It depends. MORE >>