Trending Sources

For CMOs and Martech It's Not About Spending, It's About the Right Spending

It's All About Revenue

But be that as it may, the good news, at least on the surface is more and more marketers agree that their company is spending the right amount on martech as seen in the eMarketer chart below. Ok great, marketers are spending more on martech. It's not about data. It's about the right data. How many times have you heard that or words to that effect? Below the Surface. Wonderful.

Optimize Your PPC Spend

Salesfusion

The post Optimize Your PPC Spend appeared first on Salesfusion. Best Practices Customer Interaction Social Media Marketing Campaign

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How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases. So it’s helpful that MarketingSherpa recently asked a large number of marketers how they planned to change tactical allocations for the coming year.

CMOs are Spending More on Marketing Analytics, Social and Content

Crimson Marketing

8 in 10 CMOs “report that their organization has increased its spend on content marketing solutions and roughly the same figure say their spending on social media has increased from last year. The post CMOs are Spending More on Marketing Analytics, Social and Content appeared first on. ” 39.1% ” “Social media occupies an average 7.4%

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

IoT spending 2017-2020: Internet of Things industry drivers and investments

i-Scoop

Internet of Everything IoT research Research CIoT consumer IoT digital signage freight monitoring IDC IIoT Industrial Internet Internet of Things services IoT connectivity IoT platforms IoT use cases manufacturing manufacturing operations remote health monitoring smart grid smart home telematics transportation Worldwide Semiannual Internet of Things Spending Guide

SoLoMo: Time to Get Social, Think Local, and Spend Mobile

Synecore

Brands need to get social, think local, and spend (on) mobile. Are you spending resources (financial and human) to ensure your organization is optimized for mobile (whatever that might mean for you)? Time to get social, think local, and spend mobile. Today’s sophisticated consumers are using mobile devices to access social media and business web/ecommerce sites. WHY SoLoMo?

Exploit the hours employees spend on social media

Biznology

The post Exploit the hours employees spend on social media appeared first on Biznology. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. So, this is sort of a clever bait-and-switch.

Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

It's All About Revenue

6 in 10 CMOs Spending Time on Methods That Don't Work. If you are spending a bulk of your time on the same old, same old traditional methods of marketing how can you possibly consider yourself to be innovative? Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. What Exactly is Disruptive Growth?

B2B Marketing Trends for 2016

Brian Neufeld, CMO, ActiveDEMAND [link] B2B Marketing Trends for 2016 30 Embrace New Technology Invest in Training to Use Marketing Technology More Effectively Organizations spend millions of dollars annually on sales enablement, yet. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process.

Stop Blindly Spending On Digital (And Start Doing This)

B2B Marketing Insider

The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. The main challenge is how to shift the spend while presenting the brand in a way that resonates and engages with their digital consumer? Brands spend too much on paid promotion. Digital. Native. Mobile. Social. We love to talk about, and focus on the channels.

How Brands Are Spending Their Content Budgets [Infographic]

Hubspot

Unfortunately, determining how and where to spend your budget can be tricky. With tips from the content experts at Red Bull to red flags that signal you might not be spending enough, this infographic is designed to get you up to speed and feeling good about where you're putting your money. This post originally appeared on HubSpot's Agency Post. Content Marketing Daily Syndication

How Successful People Spend Their Monday Mornings [Infographic]

Hubspot

Ugh, Mondays. That's how many of us approach our Monday mornings. With another weekend in the books, we tend to start off the workweek with a bit of a drag in our step. For some of the world's most successful people, however, Monday mornings represent an opportunity to start fresh and set the tone for the rest of the week. Productivity Professional Development Daily IGSS

How Much Should You Spend on Marketing?

Marketri

How do you decide how much money to spend on marketing? Sometimes we see the keeping up with Joneses method ; namely, matching what the competitors are spending, or more often reacting in a panic when a competitor is seen to be upping its profile (the marketing equivialent of the morning after pill). This guest post is courtesy of The Marketing Eye , our partners in the UK.

B2B Marketing Trends for 2016

Brian Neufeld, CMO, ActiveDEMAND [link] B2B Marketing Trends for 2016 30 Embrace New Technology Invest in Training to Use Marketing Technology More Effectively Organizations spend millions of dollars annually on sales enablement, yet. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process.

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

How much to spend, how to allocate the budget line items. For instance, when they estimate that a potential new customer will spend $300/month on an average contract lifetime of say, five years, they know that that customer will generate $18,000 for the life of the contract. One of the most emotional topics in the world of B2B marketing is budgets. Unit of Sales. Purchasing Stream.

3 Ways to Justify Your Event Spend

Modern B2B Marketing

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. 2) Basic Event Metrics. In Conclusion.

Spending more time on SEO than adding value to Google?

Biznology

Google needs the content of your library much more than it ever needed your library building; unfortunately, we all spend more of our time choosing the perfect platform (WordPress, Drupal, Squarespace?), I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Hummingbird’s Secret. It’s pretty simple.

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% Most technology spending decisions are now driven and controlled by business groups vs. formal IT. In fact, According to IDC, 48% of IT spending is controlled or influenced by the business. YoY increase from 2015.

B2B Marketing Trends for 2016

Brian Neufeld, CMO, ActiveDEMAND [link] B2B Marketing Trends for 2016 30 Embrace New Technology Invest in Training to Use Marketing Technology More Effectively Organizations spend millions of dollars annually on sales enablement, yet. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process.

Online Ad Spend: Still Rising, Trending Mobile & Social

Synecore

billion, representing 23% of all ad revenues, a rapid increase from the $3 billion, or 15% of total revenues, reported in HY 2013 (it’s worth noting that, within the 23% for HY 2014, mobile ad spend is split roughly evenly between search {51%}, and display {47%} formats). They just keep going up and up. billion for the first six months of 2014, an increase of 15.1% Going Mobile. billion U.S.

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

According to Gartner, worldwide IT spending was expected to reach $3.8 increase from 2013 spending levels. According to their latest predictions, Gartner estimates that spending will rise only 2.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. for the year.

An Eye-Opening Breakdown of Back-to-School Spending in 2014 [Infographic]

Vertical Response

25-34 year-olds will be the highest spending age group this year, averaging $822 per person. Shopping isn’t just for the ladies – Men will spend more than women this year, averaging $754 per guy, which is up 12 percent from last year. The post An Eye-Opening Breakdown of Back-to-School Spending in 2014 [Infographic] appeared first on VR Marketing Blog.

Infographic: How Much of Your Workday Do You Spend Actually Working?

Contently

How many hours are you going to spend at work today? Later you might take a quick break to reply to some Twitter mentions, before spending 20 minutes reading articles that look really interesting in your feed. ” It turns out that most of us spend more than 40 percent of our days doing non-work tasks. Like this one. Are you reading this article instead of working?

8 Colors That Influence Your Spending Habits [GIFographic]

Synecore

When it comes to influencing consumer spending, there''s more to it than meets the eye ! Watch the GIFographic below to witness the reactive role that color plays on the mind, and the messaging power it evokes while impacting purchasing decisions

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% We believe it’s all about Frugalnomics , and several key aspects of it that are impacting IT spending: 1) Do More with Less - Although there has been an economic recovery, top-line revenue growth remains a challenge for most companies. increase for the year.

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. 3) Most technology spending decisions are now driven and controlled by business groups vs. formal IT. for 2014.

Want Your Customers To Spend More? Then don’t do this!

Buyer Insights

The actions of two major European retailers demonstrate two alternative strategies for up-selling, or getting customers to spend more. Business Case Buyer Attitudes Using Maths To Sell Cross-selling Sales Success Save More Selling Spend More Up-selling

Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. 4) Most IT spending decisions are now driven and controlled by business groups vs. formal IT.

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

Specifically, the question is: How much of our total demand generation budget should we spend on generating net new leads, and how much should we spend on converting the leads we have? Though every situation is different, I’ll take a stand here and say that a healthy balance for most companies is a demand generation spend that comprises 60% lead nurturing and 40% lead generation.

Is Your Marketing Team Spending Too Much Time on Data?

B2B Lead Blog

Big data is growing bigger by the day. About 90 percent of all data that exists today has been created in just the past few years. According to IBM, in 2012, roughly 2.5 billion gigabytes of data was being created every day, and that number continues to grow as our society becomes more technologically advanced. […]. Marketing Automation marketing automation

How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

Just like any marketing decision, ad spend decisions should be based on business objectives. All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Remarketing.

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Building and spending social media equity

Biznology

Don’t just keep on building up brand equity and good faith online ad infinitum — spend it as fast as you make it. The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time.

How to Spend Less Time on Email: 12 Tips for Keeping Your Inbox Under Control

Hubspot

Want to spend less time living in your inbox, and more time doing the stuff that actually matters? Tell them that, in your effort to spend less time on email and more time on your actual work, you plan to cut down word count in your emails. Managing your email inbox can feel like playing a never-ending game of whack-a-mole. up pop another email. And another one. 1) Unsubscribe.

How to Reach More People on Facebook without Spending Any Money

Haley Marketing

I spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. And while certain reports are saying organic reach is down , by following this simple strategy, you can reach a sizable portion of your Facebook audience without spending additional money on boosting posts. Great Content. Terrible Reach. YIKES! The Struggle to Reach Our Audience.

Why Digital Wallets Encourage Spending

Hubspot

It’s easier to spend money if we never hold it in our hands. Why do digital wallets, debit cards, and credit cards encourage spending? Frictionless Spending. Digital wallets make spending easier than ever. The less we know about how much money is left, the more likely we are to spend, spend, spend. There is a universal truth we must acknowledge.

B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation Blog

In today’s B2B Lead Roundtable Blog, I’m going to share three spend ideas to help you balance value and reduce the overall user friction in your mobile experience. Spend #1. Spend #2. Spend #3. Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. The occasional text. Playing “Snake”.

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6 Ways to Reduce Wasted AdWords Spend

Hubspot

Here are the top-six ways to filter out unwanted clicks and reduce your wasted spend in AdWords. By fine-tuning when and where your ads show up, you can better control the context in which users see your ads, so you focus your PPC spending on the audiences that are most likely to convert into sales or leads. These low-converting keywords are a big source of wasted spend.

4 Ways Small Businesses Should Spend On Mobile

Synecore

The smartphone reached maturity in 2012 as late-adopters jumped on the band-wagon, pushing share to over 50% of the mobile market. With 125 million smartphones and 50 million tablets in the hands of the US population, mobile is no longer a trend but a fact of daily life. Responsive Website. Notice I assume all businesses have websites. Not having one is just not an option in the 21 st century.