Tweet Last Tuesday, I had the opportunity to share the most exciting aspect of working at MECLABS – Research Partnerships that allow us to test and optimize lead generation processes. For more information about these lead optimization tactics, view the webinar replay below: Related Resources: On Lead Qualification: Steps to Convert Inquiries into Viable Sales Leads. Lead Capture Optimized: 201% increase in captured leads with clearer value proposition. Lead generation optimization can transform research into revenue when the process is data driven. MORE >>

Web presence optimization (WPO) is the art and science of being found online. It’s the evolution of search engine optimization (SEO), or alternatively,  SEO on steroids. Web presence optimization provides a structured approach for maximizing your “findability” online. Social Media Marketing Social PR Web Presence Optimization b2b marketing business strategy evolution of SEO Fox marketing in the age of Google online strategy Vanessa web presence optimization definition WPOAnd getting found is the necessary first step to winning that business. MORE >>

Organic Search Search Marketing Google Information architecture Panda Search engine optimization Search engine results pagePhoto credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Case Study: IBM SmartCloud. MORE >>

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. For example, a news release may be written, search-optimized and then distributed through wire service like Marketwire or PRWeb. are they more likely to use Facebook or a specialized discussion forum? MORE >>

In one of our breakout sessions, Jeanne broke down 10 specific ways to optimize an enewsletter landing page. Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. The original post is titled 10 Ways to Optimize Your Enewsletter Landing Page , and it came from The Content Marketing Revolution. B2B enewsletter landing page OptimizeI had the pleasure of presenting at the Enewsletter World workshop this week with Jeanne Jennings and Ryan Dorhn (two amazing, first-class media experts). MORE >>