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| Page 1 of 127 | Previous | Next | PUZZLE MARKETER APRIL 3, 2012 Being Busy is Not Being Productive One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive. It’s just that, busy work. | THE EFFECTIVE MARKETER JULY 26, 2011  Email Productivity Tips for Marketers Five Email Productivity Tips for Marketing Managers. Marketing Technology for Workflow and Productivity. That’s ok, and by using some productivity tips I hope you can at least make good use of the tools at your disposal and spend less time chasing down people and deadlines, and more time actually doing marketing. Additional Outlook Productivity Tips. See below.&#. | | | | | |
| ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2013  4 Reasons Why Google+ is a Killer B2B Social Media Platform Product MarketingMy following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Number of Active Users. Notice that qualifier: “active” users. | | BUZZ MARKETING FOR TECHNOLOGY JULY 24, 2008  Are You a Productive Reader? - Stepcase Lifehack PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? But too often we read important stuff — how-to manuals, business and personal development guides, science and current affairs treatises, and yes, even personal productivity blogs with the same mindset. Productivity. | SMASHMOUTH MARKETING OCTOBER 3, 2010 NetProspex Product Review: Powerhouse for Lead Lists NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.' The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Smashmouth Rating: Thumbs Up! | | | | | | | |
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B2B MEMES | THURSDAY, FEBRUARY 3, 2011  A Lesson from the Digital Productivity Terrorists
Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. The content farms may be spewing out tons of junk, but there’s another digital press corps, found in news sites like Mashable , Engadget , TechCrunch , and ReadWriteWeb , that match high productivity with high quality. But his title suggests that he sees productivity not as a rare natural talent, but as the product of training. There was simply no one to tell him that his productivity was unreasonable. MORE >> -
IT'S ALL ABOUT REVENUE | MONDAY, JULY 2, 2012 How Product Marketing Can Thrive in a Content Marketing World
by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Sometimes content marketing feels like it’s about everything but the problem your product solves. Traditional positioning documents do a great job of translating product features into high-level messaging. A “message board”, on the other hand, describes three or less key ideas that describe the story and emotions you want the product to evoke. Talk the Topic, Not the Product. MORE >> - What Is Productivity?
Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). By this definition there are two primary ways of increasing productivity: 1) Increase the value created. Time also makes it very easy to compare different levels of productivity, such as output per hour or per day. What is the “value&# in our productivity equation? Be productive. MORE >> -
AD YOUR COMMENT HERE | MONDAY, OCTOBER 15, 2012 Social Media and Content Production presentation for #UCDA
Social Media + Content Production: What You Need to Know to Implement an Effective Program at Your Institution. Conferences & Events Content Production Social Media communications social media marketing UCDAPresentation at UCDA mélange conference in Montreal, 13-16 October in Montreal, Quebec. Implementing a social media program at your college or university is a big and sometimes overwhelming commitment. This session will cover some of the key areas to focus on when starting to think about and develop a social media program. MORE >> - Stop Crossing the Chasm! Start Growing the Long Tail!
Crossing the chasm is exactly the wrong strategy for many of the newest and most innovative technology products today, especially many cloud services and SaaS products. If you haven’t read Crossing the Chasm yet, here’s a 1-paragraph primer: Moore contends that innovative technology products sell first to a market of innovators and early adopters. Later, products can be marketed to a more lucrative mainstream (“majority”) market. If you’re managing such a product and wondering how you should be crossing the chasm, you may be asking the wrong question. MORE >>
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