Products & MarketsMany B2B professionals are still skeptical. Janet, a senior exec at one of our B2B clients, recently said to me, “Social media just doesn’t feel like an important area of investment for us. We’re not selling to consumers, we’re selling to hardcore business people. think we’d be wasting our time and money.”. Maybe not. MORE >>

NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.' We love them all and use them all in parallel. We've always been a big proponent of metadata. MORE >>

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. Any other advice for more productive reading? Productivity. Productivity. MORE >>

Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. But his title suggests that he sees productivity not as a rare natural talent, but as the product of training. Yet we were exactly as productive as we needed to be. MORE >>

" " product involvement affects the benefits obtained from customization." " With the high level of commoditization across B2B products and solutions, often what differentiates a company is how they help their customers use them to gain the best business outcomes. Are they innovative or conservative? MORE >>