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Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Infer

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile.

Act-On: The Ideal Mid-Market Solution

Act-On

The answer is clear: Act-On provides the ideal mid-market solution. Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. However, none were as easy to use as Act-On, he reports. “It’s very intuitive, and in a short period of weeks we were able to set up the platform, fully integrate it with our systems, and create lead-scoring and funnel reports. Other Act-On customers had similar results. And the platform just keeps on delivering, Longo says. 97% for quality of support.

Got Dynamics? Why You Need Act-On, Too

Act-On

Organizations that maintain a focus on alignment achieve up to 19 percent faster revenue growth – and 15 percent higher profitability – than other companies. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts. Act-On Sales & Marketing Alignment Survey, 2015). technology.

Act-On: Powering the Customer Experience

Act-On

In these times of rapid change – from new technologies to smarter buyers – you can either rise to the occasion or miss out on the next great opportunity. That’s the proverbial ‘loaded question’, but for now, let’s focus on what can be done to build a high-performing, sustainable marketing department that balances brand awareness, demand generation and customer marketing.

B2B Marketing Trends for 2016

B2B Marketing Trends for 2016 1 Themes for 2016 The responses fell into seven broad categories: Take content marketing to the next level: B2B content marketers will focus less on producing more material and more on producing better. Read on to discover what 25 top B2B marketing thought leaders had to say about these themes, and what processes and practices successful. Look for.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Atri addresses the challenges of integrated multi-channel marketing in this Moneyball for Marketing podcast, and shares insights on tackling them successfully, including: Strokes for folks: From downloadable long form whitepapers to short, pithy videos to social media driven apps that help customers calculate their ROI, buyers want different kinds of content from different marketing channels.

Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan

Act-On

Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former Salesforce executive, is our new CEO. RAGHU: This company is on a journey – from an idea to becoming an iconic brand. We are focused on the consumerization of a complex product – it’s our unique strength to have built an easy to use and consume product. Raghu Raghavan.

The Act-On Email Deliverability Glossary, Part 2

Act-On

process in which a representative of a domain or sending IP that has been blocked or placed on a blacklist takes steps with a receiving ISP or domain to remove the blocks or listings. An overall picture of how trustworthy an email sender is, based on factors such as complaint rate, number of recipients, bounce rate, spam traps, sending history, etc. Definition. Permission-Based.

Act-On Inbound has arrived

Marketing Action

You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Act-On’s new SEO Audit tool optimizes your Act-On landing pages and forms so they get indexed appropriately and move up the search rankings in major search engines. Get found! Measure your results.

B2B Marketing Trends for 2016

B2B Marketing Trends for 2016 1 Themes for 2016 The responses fell into seven broad categories: Take content marketing to the next level: B2B content marketers will focus less on producing more material and more on producing better. Read on to discover what 25 top B2B marketing thought leaders had to say about these themes, and what processes and practices successful. Look for.

Microsoft Dynamics CRM Integration with Act-On Software

Marketing Action

Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. Why would you consider using both Microsoft Dynamics and Act-On marketing automation? Data fields are being pulled from CRM and then pushed back by Act-On

4 Marketing Strategies That Turned Act-On Into One of the Top 5 Fastest Growing Marketing Companies

bizible

Kevin Bobowski , of Act-On Software, was the featured guest and offered valuable advice with knowledge he’s gained throughout his career from his start in finance, to his development and rise to the top as VP of Marketing at Act-On. Below, read some of the key takeaways from the discussion and don’t forget to join us on Jan. Monday, Dec. The Cilantro Issue.

Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors. It is neither central to Act-On’s current strategy nor a shift towards a new strategy.

Marketing’s Bright New Tool: Act-On Anywhere

Marketing Action

We don’t talk about the future much, and we don’t try to sell you on our products. All that said, I’m going to turn the rest of this post over to our CMO, so he can tell you about Act-On’s new innovation and why it matters to the future of marketing. This morning we announced Act-On Anywhere. What is Act-On Anywhere? from your Act-On Media Library.

Act-On Elected to Forbes “America’s Most Promising Companies” list

Marketing Action

Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This accolade is further validation of the premise we bet the company on: the “last-mover advantage.” The Act-On SaaS is clean and simple, known for its ease of use and implementation. At Act-On, we’ve built a culture of empowerment and entrepreneurialism in every single employee around three simple concepts: simplicity of solution, attention to detail and personal accountability.

B2B Marketing Trends for 2016

B2B Marketing Trends for 2016 1 Themes for 2016 The responses fell into seven broad categories: Take content marketing to the next level: B2B content marketers will focus less on producing more material and more on producing better. Read on to discover what 25 top B2B marketing thought leaders had to say about these themes, and what processes and practices successful. Look for.

Act-On “Gamify Green for Good” Hackathon Scores Donation for Code Scouts

Marketing Action

Act-On’s first annual “Gamify Green for Good Hackathon drew talented coders with exciting, innovative green ideas. After a day spent working and networking, winners were chosen and prizes awarded: $200 donation to a nonprofit: Act-On is donating $200 to a non-profit organization chosen by the participants. This project was built on Windows 8. Winners get prizes.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? Additionally, top performing companies  (those that met or exceeded revenue expectations in the last fiscal year)  spend less time on demand generation than underperforming companies do. Strategies and tactics at this stage might include on boarding, training. Don’t believe us?

Agency Enjoys 100% Growth with Act-On Marketing Automation

Marketing Action

Time for some strategic spring cleaning: shaking out rugs, cleaning blinds, washing the windows from the outside (even the ones on the second floor). Since making the switch to Act-On, we’ve increased the size of our prospects list 10-fold, changed how everything looks online, changed how we follow up after a contact, changed the frequency outreach – everything.

Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio

Marketing Action

Many more depend on their marketing automation solution for their reporting needs. But what’s clear is that the best way to get your data – and your analysis – is on your own terms. And that’s why we’ve developed Act-On Data Studio. Now let’s explore some of the ways Act-On Data Studio can solve these issues. 1. It’s the best of both worlds. 2.

Good-Bye Genoo. Hello and nice to meet you, Act-On Software

Fearless Competitor

However, I decided their software is best described as ‘clunky” (For instance, I always hated the term “Email Blasts” but that is what is says on their menu.) However, time had come for the sales lead generation firm Find New Customers to move on. Since we hosted their online show, Mad Marketing TV, sponsored by Act-On Software , we had solid relationships there. Act-On Software plugs in nicely to external websites. Act-On Software is much more capable and elegant than Genoo. We are, in effect, changing horses.

For Act-On Customers: i ? marketing

Marketing Action

Well, we’re here to deliver not only on that, but on the promise of making you a better marketer! marketing on Tuesday, October 8, in San Mateo California. After a fuel break, we’ll jump into a series of rapid-fire sessions tightly focused on practical tactics you can use today and apply throughout the various stages of the customer lifecycle. We promise a few surprises.

Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology

Marketing Action

According to a new report from Gleanster and Act-On, Rethinking the Role of Marketing ,  technology troubles are causing significant challenges to B2B marketers. Respondents were divided into two categories based on self-reported data provided by the respondents: Average Firms and Top Performers. Most B2B marketers have a very clear understanding of their goals.

Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures

Marketing Action

I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. Act-On stands to benefit from TCV’s domain expertise and experience in building category-leading stand-alone companies. Act-On itself grew at almost twice the rate of the market in 2013, and we expect this rate of growth to continue. Act-On will use the new capital to accelerate the business on all fronts, including new product development, sales expansion, and brand recognition. The timing is excellent. It’s paid off. Corporate

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? Additionally, top performing companies  (those that met or exceeded revenue expectations in the last fiscal year)  spend less time on demand generation than underperforming companies do. Strategies and tactics at this stage might include on boarding, training. Don’t believe us?

An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome

Marketing Action

To help remedy this dilemma, I recently sat down with Aaron Bolshaw, Database Marketing Manager at Act-On, to shed light on the power of automated email programs. So that’s when I made the switch to marketing automation and decided to execute with a start-up called Act-On. MONIQUE:   Wait a sec … you were an Act-On customer before you were an employee?

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

think we’re on the verge of a new generation of Cloud Marketing applications that can identify and prioritize opportunities for new campaigns, then build and execute them – unleashing marketers to do more impactful things than coding or trying to do anchor text rotation and in-linking. [HS] Content development has become such a critical part of a marketer’s job.

CPL 86

Happy Holidays from Everyone at Act-On

Act-On

From our robot labs to yours… wishing you happy holidays and all the joys of the season. Corporate happy holidays holidays

Act-On 11

Consulting Firm Gives Marketing Fragmentation the Boot with Act-On

Marketing Action

So they turned to Act-On. All from a single platform. A new case study showcases how Act-On’s marketing automation platform helped Templeton put the kibosh on tedium, streamline its processes, and open new doors of opportunity. The post Consulting Firm Gives Marketing Fragmentation the Boot with Act-On appeared first on Marketing Action Blog - Act-On.

An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015

Marketing Action

Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Ryan came to Act-On from Cisco WebEx and has extensive experience in sales and sales leadership, especially when it comes to building high-performing sales teams. Janelle Johnson is Act-On’s Director of Demand Generation. Ready to Focus on the Customer? What do you think?

An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101

Marketing Action

He’s a frequent keynote speaker on channel marketing, and he’s had a slew of honors such as being named to the top 40 under 40 list by the Business Review. Atri Chatterjee is Act-On’s Chief Marketing Officer. This blog post is an edited transcript of the Act-On Conversation Jay and Atri about the role of sales in channel marketing. Is that right?

Act-On Software’s Q2 Growth Driven by Product Innovation and Customer Demand

Marketing Action

As in all previous quarters since Act-On’s founding, the most recent quarter was the biggest quarter in the life of the company. We introduced Act-On Inbound, a new application that helps marketers improve their content creation efforts by providing search engine optimization, and improve their online pay-per-click advertising by directly integrating their online advertising programs with the rest of their lead generation efforts. Our mission at Act-On continues to be very focused and very simple:  To be the lifeblood for small marketing teams with big ambitions.

Act-On Continues Explosive Growth, Triples Revenue for 2nd Year in a Row

Marketing Action

Next on the list, our early investors. And finally, our employees. I was very fortunate in being able to attract ‘A’ players early on. My job is easy, I just manage by exception, focusing on deviations from the plan, something that does not happen very often. We look forward to working with you on this amazing journey. At the top of the list, our customers and partners.

Act-On’s First User Conference – i?marketing (Part 1)

Marketing Action

This was our way of showing love to the extended Act-On ecosystem! In true Act-On fashion, we adjusted by getting creative with seating, ordering more food, and making sure all folks were seamlessly taken care of. marketing on the road and creating a lifestyle event dedicated to making marketers more digitally savvy. The post Act-On’s First User Conference – i?marketing

Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman

Act-On

Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. ACT-ON : Tell us what your role is with RM Hoffman? ACT-ON : Tell us more what you mean by a layer approach to marketing?

An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales

Marketing Action

Shawn Naggiar, Act-On’s Chief Revenue Officer, will be one of Anneke’s guests on that panel. They don’t provide the right type or amount of information to the inside sales organizations to let them act immediately. Brent Holloway, my co-author, is going to be on our panel. We talked about the megatrend on moving to inside sales. He works at HP now.

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Campaign types listed on its Web site include refer a friend, social sweepstakes, polls and voting, flash deals, group offers, and intelligent share buttons. Neolane announced new features to identify anonymous Web visitors based on prior email interactions and to use external catalog data in dynamic offers. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Data comes from several sources.

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

The 44-page guide is based on 400 in-depth reviews and more than 10,000 comparisons performed by Marketing Automation buyers, and provides a very detailed and useful comparison of the leading brands. Marketo announced an open ecosystem platform strategy. • Act-On raised $42 million and appears heading for an IPO. You can access the guide from the TrustRadius site here.).

SugarCRM / Act-On Integration Prompts Prosperity for Propelics

Marketing Action

But when Adam Bookman, co-founder and partner of Propelics, analyzed the metrics for profitability following the first year of the company’s Act-On and SugarCRM integration, he realized the results were just that dramatic. It also closed the gap between the time a lead was generated and the time sales could follow up on it from days to just hours. Growth is expectable.

An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1

Marketing Action

Recently I had the opportunity to moderate an Act-On Conversation on demand generation. JANELLE:      Hello everyone. I’d like to welcome you to an Act-On Conversation. Today’s Conversation brings together two experts on marketing and demand gen. And we also have Atri Chatterjee, Chief Marketing Officer for Act-On Software.