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Social Media Influence: Understanding the New Generation ¨C¨

WindMill Networking

In 2012, it’s no longer the company who controls the projected brand image, but rather the tremendous power the viral recommendations of peer-to-peer (P2P) users wield. Social Media Influence brand consumers Generation C image influence marketing outreach P2P peer-to-peer recommendations Social Media Marketing usersThis new generation isn’t delineated by age or demographic evolution.

Healthcare Marketing Insight from New Pew Report [Health Online 2013]


Content Creation & Strategy Healthcare Industry SEO Social Media Health Online 2013 healthcare marketing Healthgrades online diagnosers P2P Pew Internet Pew Internet & American Life ProjectHave you ever gone online specifically to try to figure out what medical condition you or someone else might have? American adults who answer “yes” to this question now have proven company … as in 35% of them. What does … Continue reading → The post Healthcare Marketing Insight from New Pew Report [Health Online 2013] appeared first on Fathom.

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

Since the first edition of The Tao of Twitter  (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. On the one hundredth episode of Douglas Burdett’s fine Marketing Book podcast , the legendary Philip Kotler described the importance of P2P in his new book  Marketing 4.0:

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B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

It's All About Revenue

In reality, what you want to foster is not a B2B relationship, but a person-to-person (P2P) one. By using the phone at this point, you can break through the clutter by reaching out on a human level, establishing credibility and building that P2P relationship. 2. “A small leak will sink a great ship.” ” — Benjamin Franklin. Lead nurturing works.

3 Tips to Promote Your Giving Tuesday Campaign


Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. P2P is all about empowering individual supporters to raise money from their network of friends, family and colleagues on behalf of your nonprofit. Yet another P2P opportunity around Giving Tuesday is to help supporters sell something that benefits your organization. million.

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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos


Taulia did something similar with their P2P Super Heroes series. Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? The odds are stacked against you. We, as marketers, have seen it all, and we don’t fall for gimmicks. That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. And she’s right.

Facebook Uses Mobile Video to Take Over the World


This percentage does not include video exchanged through peer-to-peer (P2P) filesharing. The sum of all forms of video (TV, video on demand, Internet, and P2P) will be in the range of 80 to 90% of global consumer traffic by 2018. Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence.

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23 Outstanding Social Media Marketing Guides


Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. do that for me?”

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]


Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. I once went to a marketing conference. I don''t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. know it’s Emerson again.

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Social media case study: It’s not just a brand, it’s a buddy

grow - Practical Marketing Solutions

That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C — it’s P2P, Person to Person. I love Home Depot. About half of them died. When I presented my claim to the service clerk I was told that I would have to drive home, dig up the plants and show the evidence before I could get my refund. When Brand betrayal.

B2B Marketing Plan Best Practices: 5 Simple Rules to Follow


Many firms take segmentation to the next level – P2P (person-to-person) – by creating buyer personas and tailoring their marketing messages to similar groups of people within a target market. “We’ve tried a lot of marketing tactics but nothing seems to work.” ” These are very common quotes that I hear from prospects of Marketri as well as new clients.

How many Twitter accounts should you have?

grow - Practical Marketing Solutions

Twitter is not about being B2B or B2C.  It’s P2P — person to person.  How many Twitter accounts should I have? have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your book for my birthday last month and I have found it to be a fascinating read.  For instance I have two accounts, business and personal. 

30 B2B Social Media Tips for 2016

KoMarketing Associates

know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As social media has grown, so has the opportunity for businesses to reach customers and potential customers. Great news, right!? Sort of. That’s ok! Think Beyond B2B. Steal from B2C.

B2B Sales Acceleration: How to Help Buyers Buy


Instead of B2B relationships, they become person-to-person (P2P) relationships. B2B sales acceleration is all about closing more deals faster. When people think about speed, technology often comes to mind. There are, of course, many technologies that accelerate sales, but there’s one that you may not have considered. This isn’t just speculation. Research proves it. The Data Tells the Story.

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Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

Social media can be used to turn a B2B transaction into a P2P relationship. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. The new buying process. B2B customers today use an average of 7.6

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9 Search Marketing Tips for Effective B2B Lead Generation


Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. “Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? Search Marketing Tips for Effective B2B Lead Generation. They all gave me a shocked look when I asked, “Eight seconds is quite a long time, isn’t it?” I was ready for this. Panda?

Finding social media success in regulated industries like banking and healthcare

grow - Practical Marketing Solutions

Social networking is not about B2B or B2C marketing.  It’s P2P — person to person. I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. This is not an unusual situation. “No.&#. “No.&#.

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Moneyball for Marketers

Modern B2B Marketing

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees. Don’t Buy Players, Buy Wins. Lead conversion percentages. That’s a 3.2%

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Who Survives and Thrives in the Age of the Customer? – Part 1

Bulldog Solutions

Another hot topic over the past few years has been replacing B2C and B2B with P2P, since it's people, not businesses, that sell and buy. Unless you've spent the last few years with your head buried in your demand waterfall, you've noticed that customers aren’t buying the way they used to. As a result, customers are more informed and knowledgeable than ever before. Marketing Planning

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To drive value from your content, focus on trust, not traffic

grow - Practical Marketing Solutions

As I first wrote in The Tao of Twitter   many years ago, the most successful marketing organizations don’t think of themselves as B2B or B2C—they’re P2P, striving every day to use these miraculous technologies to connect people to people. Here’s a word we don’t use in business too often: love. But maybe this is more important than our industry obsession with “traffic.”

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Social Media Influencers vs Social Media Ambassadors: What is Their True Value?

WindMill Networking

Traditional advertising barely has an impact on purchasing and word of mouth and peer recommendations (P2P) have emerged as the new determinants for the connected, Generation C consumers. Brands are realizing that in order to have return customers, they need to change tactics and adopt a more “social” approach before promoting their products and services. And you, what do you think?

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Using Content To Create That Zero Moment Of Truth

B2B Marketing Insider

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective. I was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. Every other business, any other business no matter how big or small.

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Customer Obsession Is Now Essential – Part 2

Bulldog Solutions

We’ve already talked about how consumer buying habits and changes in the way companies are buying in B2B circles are increasing the pace at which the age of the customer is dawning in P2P. This new era of empowered customers is the very trend we talked about in the first blog in our series— Who Survives and Thrives in the Age of the Customer? Stay tuned! Organization Design

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Social Media’s Common Denominator

Wondering Out Loud

Whether the market is B2B or B2C they are both, in the end, P2P. But for now you can take this away: whatever your business and whoever your audience is, regardless of whether you’re B2B or B2C, the communication you’re engaging in is P2P. Tags: Social Media B2B C2C P2P I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar. didn’t respond at the time because I wasn’t sure how to. It’s not like we’re talking about a pack of gum.

3 Surprising Ways to Succeed in Social Media

Marketing Action

It’s all P2P, person to person. Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our speaker was Dave Kerpen, the founder and CEO of Likeable Local , which has social media software for small businesses, and co-founder and Chairman of Likeable Media , a social media and word-of-mouth marketing agency. My wife.

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES


’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top.

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Is It Really B2B, Or Something Different All Together?


You're a P2P marketer. Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? People are.

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The Evolution of B2B Marketing—Brain to Brain


We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers. You are not marketing to search engines, digital channels and multiple devices.

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Build some social media marketing backbone you big wuss


Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). I was going to say that the fourth rule is to share , but you’re all doing that. I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. Social media is people and not a pit full of vipers. Or your village.

How B2B marketers can turn Facebook into a lead generating machine


Remember, B2B is really P2P—that is, “person to person,” so post a variety of content to engage and entertain your audience. (Photo credit: Wikipedia). Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. But wait, you thought Facebook was only for B2C brands?

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Why so much research about Twitter is flat-out wrong

grow - Practical Marketing Solutions

Every week it seems there is some fresh research establishing that Twitter is irrelevant to businesses and/or brand s. And lots of other companies would be missed, too. For example,  Amy Howell is the personification of Howell Marketing of Memphis, but I am following Amy because I like Amy.  When you follow Chris, do you even think about him as a B2B company? Here’s the deal. Tweet This!


B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Enjoy!] Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Nice stuff.

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Business Twitter initiative in trouble? Here's how to get it back on track!

grow - Practical Marketing Solutions

This is a key advantage for business Twitter users who have either have forgotten or, more likely, ignored, this advantage out of some combination of a misplaced desire to not disrupt existing communication channels and the sheer revulsion many B2B marketers feel when considering how a P2P or B2C trend may apply to their business. Thoughts on getting your Twitter initiative back on track.

Taking Your Brand from “We know who they are” to “We know what they do”


The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. By putting the company’s logo on the world’s most famous club, Manchester United, Aon is associated with one of the most passionately followed sports anywhere in the world.

ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

16, 2007) — Website policy makers who use robots.txt files as gatekeepers to specify what is open and what is off limits to Web crawlers have a preference for Google over other search engines, say researchers. > read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Science News. Share Blog Cite. Print Email Bookmark. ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files. See also: Health & Medicine. Childrens Health. Todays Healthcare. Medical Imaging. Computers & Math. Encryption. Hacking. Internet. Reference. Computer virus.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Sat. 1. 2. 3. 4. 5. 6. 7. 8. 9. Aug Oct. MADE IN CANADA. trust your instincts. < £ Salon Bloggers & > September 27, 2006. -->. The PKM-Enabled Organization. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). Its time for the knowledge champions of the world to get together, and to get our act. together. sighed.