Forrester: - Making Leaders Successful Every Day About Forrester If you are a registered Forrester client, please log in . If Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Skip to global navigation Skip to local navigation

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Participants in Forrester's study for the most part thought they had achieved these goals, although building brand loyalty was the most I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning

Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. A survey of 189 Forrester customers revealed the number of blogs started by these B2B organizations `plummeted` in 2007 from 2006 as the results from these blogs did not meet expectations. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of those solutions, social media is considered

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal?." While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading. The report describes the growing popularity of blogs; why companies should consider blogging; how companies can take advantage of blogs; and best practices in corporate blogging. A few of Charlene's key findings: - Although overall blog readership is still

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. In B2B, the average score for the Forrester Email Evaluation Scorecard was -0.8 (10 Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI.

BearingPoint - twitter.com/BearingPoint DunkinDonuts - twitter.com/DunkinDonuts Forrester - twitter.com/forrester GM - twitter.com/GMblogs Southwest - twitter.com/southwest Comcast - twitter.com/Comcast Jetblue - twitter.com/JetBlue Zappos - twitter.com/zappos Kodak - twitter.com/kodakCB Dell - twitter.com/dell H&R Block - twitter.com/HRBlock Whole Foods - twitter.com/wholefoods Rubbermaid - twitter.com/Rubbermaid Hubspot – twitter.com/grade There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really

The first day I sat at a table with Garth Moulton , VP of Community /Co-Founder at Jigsaw and blogger . Last fall, I had met Garth in Chicago when I spoke at a Chicago Association of Direct Marketing conference sponsored by Jigsaw. Garth and I spoke for a few minutes on best practices in using Jigsaw. During the reception it was great to catch-up with two Forrester analysts who I had not spoken to in a while: I last met Laura Ramos , VP, Principal Analyst at Forrester Research and blogger when I presented at the MarketingProfs ' B2B Summit

On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for... ...Tags: Tags: Branding Marketing Social Networkin

recent study by Forrester Research of more than 1,200 B2B buyers showed that 91% of these decision-makers are reading blogs, watching user-generated video and participating in other social media. Forrester analyst, author and blogger Josh Bernoff sums it up perfectly: “What does this mean for you? Tags: Interactive Interactive PR B2B buyers blogging blogs Forrester Research Think blogging and Twitter are just for college kids? Think again.

A recent Forrester study cites up to 19% of SG&A expense is tied up in the hidden cost to support sales, so the RIO numbers are huge. Tags: VAZT content marketing Forrester Research reduce cost of sales sales information portal Sirius Decision A major benefit for undertaking sales alignment and content marketing initiatives is to reduce the cost of sales.  According to Sirius Decisions, “ Unrelenting expense pressures are forcing sales leaders to rethink the affordability and disposition of all their sales support resources.”