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The rise of the position-less marketer by Optimove

Martech

These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. In business, one could argue that an entrepreneur is position-less. However, being a position-less marketer requires a diverse skill set. What is the position-less marketer?

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Think of their stage in the buyer’s journey, demographics, age group, position, etc. 8 Methods to Writing Creative Email Subject Lines 1. Writing a good email subject line that makes your consumer wonder is a great way to get that click. This way you can be sure to target each and every one differently.

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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

The Lead Agency

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

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10 Step Positioning Process: An “Obviously Awesome” Book Summary – Part 3

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. In this summary, I will highlight the 10 Step Positioning Process.

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Should your positioning statement be a video?

Biznology

.” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? Positioning, as Hank points out, is not messaging.

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How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Watch the recording: Stay in the Loop. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Writing ChatGPT Prompts for Marketing

SmartBug Media

Wondering how to write awesome ChatGPT prompts for marketing? Need to know how to use AI to position yourself and your brand well? AI shows some real potential to shake things up in a positive way (and many marketers are already in the process of realizing that potential), but it also comes with limitations. Then, use it.