Trending Sources

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Tip #1. Highlight your value proposition.

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Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

B2B Marketing Campaign Strategy Demand Generation lead generation Online Advertising Online media PPC Advertising SEM Social Media facebook facebook advertising linkedin linkedin ad tips linkedin advertising social media advertising social PPC twitter twitter advertising Looking to include social media advertising as part of your demand generation mix in the new year?

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. adwords ppc paid media semWe’re a fast-growing marketing team with the goal to be constantly improving our marketing output. Here are some of our fails, as well as what we’re doing to make our paid media more effective. Right? Wrong.

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Optimize Your PPC Spend

Salesfusion

The post Optimize Your PPC Spend appeared first on Salesfusion. Best Practices Customer Interaction Social Media Marketing Campaign

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4 B2B Marketing Tips for Running Successful PPC Campaigns

Modern B2B Marketing

However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. In this blog, I’ll share these insights with you so you can ramp up your PPC campaigns.

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How to Audit a PPC Account

Fathom

You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account. Work in a conference room. Ad Extensions.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today. Those factors are: • Providing relevant, useful and original content.

5 PPC Philosophies That Companies Should Utilize

Captora

Barbara is the CEO of 360 Partners,  an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services.  Our 15 years of paid search experience working with all types of clients and budgets have led us to compiling our Top 5 PPC Philosophies. Focus on “Quality Score”. Remove friction. Be a control freak.

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Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. Wow.) OK, back to the chart. A few comments: The chart revealed the closeness of the four companies’ PPC market visibility towards the end of February, following the Olympics. Almost too close!

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC? Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 Twitter. 6. Facebook.

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Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better at managing their accounts in order to get better returns on their client’s ad spend.

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Healthy Habits For Optimizing Your PPC Campaign

EMagine B2B Blog

As a PPC Specialist, I recognize that a cohesive strategy is key – Therefore, I decided to apply the same method I use to trim overgrown PPC campaigns at home. Eventually, you’ll find the right mix of water, data and exercise to master your PPC campaigns and look good doing it! PPC Search Engine Marketing Trim down before you scale . Cut the fat before you scale.

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10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists.

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7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic.

Start Spying On Your PPC Competitors In 3 Quick Steps

EMagine B2B Blog

Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. 1. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information. For example, if you want to justify increasing your PPC budget, compile a high-level overview of each competitors’ estimated monthly spend.

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The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]

Modern B2B Marketing

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. Understanding your PPC attribution game can help you maneuver through the mess of data and separate the winners from the losers.

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How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Remarketing. Remarketing is one of the biggest opportunities for B2B companies. LinkedIn.

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How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]

Hubspot

So to enable you with the tools you need to create successful PPC ads using Google AdWords, we've created a comprehensive free guide, How to Use Google AdWords: A Beginner’s Guide to PPC Advertising. In this guide, you’ll learn how to: Use Pay-Per-Click (PPC) ads as a part of a well-rounded inbound marketing campaign. PPC Advertising Daily PromoWhat about ads? are they?

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. To help get to the performance metrics that really matter for understanding and evaluating your PPC program, as it relates to broader business goals, ask yourself these three questions.

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Why Every Industrial Marketing Plans Needs PPC

Fathom

PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. PPC stands for ‘pay-per-click’. As if accountable advertising wasn’t good enough, PPC offers another closely-related benefit. Remarketing or retargeting (a marketing function unique to PPC) will keep your business top-of-mind by showing ads to anyone who has previously visited your website. With PPC, advertisers have the ability to match specific solutions to specific needs via keyword targeting. Only Pay for Performance.

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PPC for Startup Marketers: An Introductory Guide

Hubspot

For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. After all, you need to figure out what you hope to accomplish with your PPC efforts and how they align with your overall business goals.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” The next step for PPC.

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Decision 2012: Should Your B2B Firm Choose SEO or PPC?

Marketri

In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results. PPC is also known as Paid Search. ” -PPC. ” -PPC. ” -SEO.

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Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

Lead Liaison

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. Are you ready to build a marketing beast with PPC ads and marketing automation?   If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. An Overview of PPC Marketing. PPC ads are ads that you pay for every time someone clicks on them.

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3 Ways to Use Tableau to be a PPC Rockstar

Fathom

As I use Tableau every single day to manipulate my paid search data, I wanted to share 3 ways that you can utilize it to become a PPC rockstar! The post 3 Ways to Use Tableau to be a PPC Rockstar appeared first on Fathom. Digital Advertising account audit data aggregation data visualization Google AdWords Google Analytics Paid Search ppc reporting TableauReporting.

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How to Play PPC Like Fantasy Football

KoMarketing Associates

Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. Keep your head up, because it’s what you do after that first week or two that will define your season/PPC program. As a Paid Search Advertising Manager at KoMarketing, my job is to pretty much do the same.

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5 Simple Ways Beginners Can Beat the Competition at PPC

B2B Marketing Insider

Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. The post 5 Simple Ways Beginners Can Beat the Competition at PPC appeared first on Marketing Insider Group. There must be a reason why […]. Content Marketing

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

This is especially true when transitioning program ownership or reassessing the success and opportunities of an existing program; perhaps at quarterly or semi-annual intervals. A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns. Here is a checklist of key action items, broken down into several different account segments.

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Infographic: Top 10 B2B Paid Search Mistakes

The Point

B2B Marketing Campaign Strategy Google AdWords PPC Advertising PPC Landing Page Best Practices PPC Landing Page Tips Search Engines search marketing SEM b2b paid search b2b paid search agency Paid Search Agency paid search best practices paid search mistakes Paid Search Tips ppc best practices ppc consultants ppc mistakes ppc tips sem best practices sem mistakes sem tips

2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads

Modern B2B Marketing

Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. While PPC ads can sometimes feel like the elder statesman of digital advertising, it’s still in its prime and its birthday serves as a good reminder of how much potential there is for all the digital channels that marketers want to master. Digital Marketing b2b

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5 Key Considerations for Setting Up a Baidu PPC Account

KoMarketing Associates

Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different. Sign a Contract.

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Top Ten PPC Tips and Tricks to Help Increase Chances of Success

Fathom

A colleague of mine is going to a present PPC tips and tricks next week. After discussing this with Noah … Continue reading → The post Top Ten PPC Tips and Tricks to Help Increase Chances of Success appeared first on Fathom. Paid Advertising/SEM/Display Uncategorized PPC optimization tips PPC optimization tricks PPC tips PPC tips & tricks PPC tips and tricks

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Simplify the Keyword Structure of Your Inherited PPC Account

Fathom

Most paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. Let me know the strategies that you have used to organize inherited PPC accounts in the comments section below. The post Simplify the Keyword Structure of Your Inherited PPC Account appeared first on Fathom. Blog Feed Digital Advertising Digital Marketing Fathom Marketing AdWords Google AdWords optimization Paid Search ppcThe account may have hundreds of keywords, all set on broad or phrase match.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

From a PPC and SEO perspective, websites will need to update their strategies and try new tactics in order to remain visible on Baidu. On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers.

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The Relationship Between B2B SEO, PPC, and Social Media

KoMarketing Associates

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. When an organization doesn’t know what online marketing channel makes the most sense for their business, or they are not very knowledgeable on the differences between SEO, PPC, and social media, we need to explain both the differences and how we leverage all three to generate results. Here is a revamped version of this presentation: The Relationship Between SEO, PPC, and Social Media from KoMarketing Associates. Related Posts.

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The “Name that Tune” Approach to PPC Campaigns

Fathom

Now that I work in PPC, I have a new game show that I’m hoping could catch on. More than a just new game show idea, there are a couple important reasons why it is essential to limit the number of keywords you use in your PPC campaigns. game +shows +PPC. “game shows about PPC” 10. 1. 0. If someone is looking for “game shows about PPC keyword structures”, they will go to the modified broad ad group. The post The “Name that Tune” Approach to PPC Campaigns appeared first on Fathom. Sometimes these contestants could do so with only 2 or 3 notes.

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7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

Hubspot

If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. Using Ad Extensions lets your ad take up more PPC real estate, making your ads stand out from the others. Every AdWords advertiser wants more relevant clicks on their ads. What Are AdWords Extensions. Next Steps.

PPC Hero Conference 2014 (Recap)

Fathom

This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. Some notable sessions included: The Art and Science of Managing a PPC Team ( Jeff Allen , Paul Jeszenszky & Emma Welland ). Getting Bigger: Successfully Scaling PPC Accounts ( Marc Bitanga & Kevin Lee ). Thanks, PPC Hero , for another FANTASTIC conference!

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The Worst PPC Mistakes Beginners Make (and How to Avoid Them)

Hubspot

If you’re not happy with your PPC results, consider this as a checklist to revamp your account. PPC managers say they are doing work in their accounts, but when I look at the change history of the average AdWords account, the numbers tell a different story. However, most PPC managers still make the mistake of thinking that mobile traffic is less valuable than desktop.

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Improving Your PPC Campaign results with your low-quality score keywords

EMagine B2B Blog

In a previous post, we discussed the three keys to a successful PPC campaign, and focused on keyphrases, ad text and landing pages. Now that your PPC is running, you have no doubt noticed that some of the keyphrases have incurred a lower quality score than other keyphrases. Quality score is the grade  applied by [.].

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