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Thursday, January 29, 2009
It turns out that stream processing is one type of “complex event processing,” a field which has attracted some very smart but contentious experts. To see what I mean, check out Event Processing Thinking (Opher Etzion) and Cyberstrategics Complex Event Processing Blog (Tim Bass). This is clearly not a group to mess with.
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Tuesday, August 4, 2009
Shifting your thinking from a selling process to a buying process means understanding how buyers buy and what stages each type of buyer goes through. On the second axis, list the stages of the buying process for your customers. Tags: lead nurturing Buying Process Buyer Roles Content
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Tuesday, February 16, 2010
You've taken the time to bring a candidate through an extensive interview process, run them through a thorough training.and then what? This process will repeat itself each week during the employee's first 30 days on the phone. How do you go about managing your new hire evaluation process Here are the yellow pages. Guess what?
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Thursday, January 14, 2010
We've been on both sides of the procurement process and have seen more than our fair share of RFPs. With this background in mind we've put together our top 9 tips for running a more considerate procurement/RFP process. Treat this time and effort as a responsibility on your part to run a fair and considerate procurement process.
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Friday, February 27, 2009
Some of us are able to map out a full buying process that is common to many or most of our buyers. If there are specific stages in the buying process to look for, then you can apply the same methodology of lead scoring to determine which phase of the buying proces each buyer is in. This, however, is only part of the picture.
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Tuesday, January 12, 2010
One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
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Friday, March 6, 2009
If, as B2B marketers, we're going to help buyers along in their buying process, the first thing we need to understand is how they buy. wrote about Scoring the Stages of the Buying Process the other day, but the next step is to use that insight in order to help guide the buyer along.
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Monday, April 19, 2010
It's important to think of lead generation as a process, rather than an isolated event, or a series of campaigns. process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. Think about your lead generation process as being controlled on a mixing board.
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Friday, January 8, 2010
Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Every buyer wants to learn at all stages of the buying process. Create a content development process. little.
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Tuesday, August 10, 2010
Marketers need people, processes and technology that allow them to react quickly to new opportunities. HOW can marketers adjust their staffing and processes, given the practical constraints of time and budget? This is what allows them to design a new set of processes and techniques optimized for that situation.
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