The study also found that B2B marketers cited LinkedIn as the most important channel for them and identified lead-generation as the most valuable result of LinkedIn marketing. Considering LinkedIn is so popular and so effective when it comes to B2B lead generation, at LeadFormix we tried to research and find out, what kind of activities within LinkedIn help with lead generation. In this post I will not discuss the report, but how B2B marketers can use the findings of this report to improve their lead generation efforts on LinkedIn. Participate and share in Groups. MORE >>

Consider data from a new report released by our sister company MarketingSherpa, the 2012 Lead Generation Benchmark Report (free excerpt at that link). It’s no wonder 80% of Marketing-generated leads end up lost, ignored or discarded. Companies that nurture leads receive a 45% higher return on lead generation investment. Lead nurturing companies report a 125% return on lead generation investment, compared to a mere 86% for companies that don’t bother with it. In summary, the days of generating leads and sending them off to Sales are long over. MORE >>

The problem for demand marketers is that few, if any, resources that explain how to use social to build strong, lasting demand generation strategy. So over several months we interviewed experts like Sandy Carter of IBM and social savvy clients like Sage, compiled research, and identified emerging best practices around social demand generation strategy. The result is the Grande Guide to Social Demand Generation , which we published today and is available for free. The first thing we did was define social demand generation. What is Social Demand Generation? MORE >>

Demand generation is hot. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” As a demand generation marketer, however, I have an issue when brand marketers start to muscle in our turf. Just don’t start pretending that awareness-building and demand generation are the same thing. They’re not, and here’s the simple reason why: Demand generation, by definition, generates measurable demand for your product. 'Hey, I get it. MORE >>

member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. They said it is possible to generate hot leads in a few minutes a day. Lead Generation content lead generation LinkedIn MORE >>