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The business case for dwelling on dwell time

grow - Practical Marketing Solutions

So a recent post by the New York Times that reported its most popular posts of 2015 by dwell time got my attention. Dwell time is the amount of time people spend viewing your content. But if the New York Times is judging success by dwell time and Facebook is rewarding it, perhaps we need to reconsider how we are measuring content marketing success. Unraveling dwell time.

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The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

WHERE you are reading this post right now is anybody’s guess because the focus on content distribution has made the measurement issue profoundly worse … Since Facebook is rewarding “dwell time” instead of links that take people away from its site, I have been posting some entire articles into a Facebook Note. This is not good. And the worst may be yet to come.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

The economic driver for both of these priorities is time on site , also known as dwell time , which is becoming a factor in SEO, Facebook content visibility, and content marketing strategy. The economic driver for both of these priorities is time on site, also known as dwell time, which is becoming a factor in SEO, Facebook content visibility, and content marketing strategy. Really.

What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

Thinking this way, and adopting lessons from growth hacking, you’ll achieve more and dwell less on failure. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. What does this mean? Do you see what’s missing?

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B2B Marketing Trends for 2016

Video on a site adds more than two minutes of dwell time. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half." Look for.

The Anatomy of a Highly Shareable List Post [Infographic]

Hubspot

Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types. List posts, also called list-based posts or "listicles," are one of the most popular blog post types out there. What's not to love? Content Marketing Blog Daily IGSS

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Branding is b t

The B2B Research Blog

Dwell on that last point to convert any remaining non-believers.  A strong reputation has financial benefits.  “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? So you might be convinced, but how do you persuade others who see branding as ‘marketing b t’? It builds preference and loyalty.

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Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

Related Stories The business case for dwelling on dwell time Content Shock is here. There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “). Now what?

Are You A Cynical Sales Rep?

Sales Prospecting Perspectives

No point in dwelling on it. I turned the big 4-0 this year, yuck. It seems like just yesterday that I had started my sales career. Back then I would have described myself as an eternal optimist. While I wouldn''t say I''ve changed my view point dramatically over the years, what I have noticed is not everyone has shared my bright eyed- bushy tailed view of the world. As you can imagine over time my cynical view of potential outcomes has a tendency to quickly rear its ugly head a bit faster than it would have in the early days of my career. How do you deal with tough people?

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B2B Marketing Trends for 2016

Video on a site adds more than two minutes of dwell time. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half." Look for.

A million, a milestone, Amachi

grow - Practical Marketing Solutions

A few weeks ago, I noticed that I was near 1 million page views on my blog.  I’m not one for dwelling on numbers, but you only hit a million once so I decided to celebrate. wanted to give a gift to the community for helping me reach this milestone … but what could I possibly do?  Watch the short video to see what I came up with! Personal Video blogs

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Battle Blue Monday: Embrace 2014 Inside Sales Comp Plans

Sales Prospecting Perspectives

It''s a much better option than being unproductive with wasted time spent dwelling on "potential" negatives. Last Monday, January 6, was apparently the most depressing day of the year. heard this on the radio as I was driving to work, trying to shake off the cobwebs from the holiday layoff. Sure, I think many of us get used to the idea of living like a retiree. Am I going to hit my numbers?

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One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

The business case for dwelling on dwell time The lost blogging monarchy, the defeat of links, and the war on social media 5 Reasons most content marketing is FAR behind where it needs to be The strategy behind the content. In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. But here’s an even bigger problem.

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The business case for unbranded content

grow - Practical Marketing Solutions

Related Stories 5 Reasons most content marketing is FAR behind where it needs to be The business case for dwelling on dwell time Use This Agenda For Your 2016 Content Marketing Plan. In this age of overwhelming content, our consumers can steer around what bore them. Power on the web comes from social sharing and that happens by focusing your resources on building trust, not traffic. Clearly

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B2B Marketing Trends for 2016

Video on a site adds more than two minutes of dwell time. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half." Look for.

Batman, Pokemon, and an essential lesson from the heart of marketing

grow - Practical Marketing Solutions

dwelled in a cardboard Bat Cave. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. ordered a Batman utility belt from my cereal box, I collected Batman cards, I even drew up plans to build a Batmobile in my basement. How did this happen?

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Facebook is rewarding “dwell time,” the amount of time people spend on your content. This makes maintaining our own site as the primary homebase less efficient - Facebook is rewarding “dwell time,” the amount of time people spend on your content. Overcoming Information density. If you are only focusing on producing content, you’re already behind. Robo content. Learn.

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Mobile devices are detroying human conversation. Get over it.

grow - Practical Marketing Solutions

Instead of dwelling on how things used to be, we need to embrace the reality of now. Instead of dwelling on how things used to be, we need to embrace the reality of now. In this post, I am going to provide some extremely weird and unexpected advice, but I need to scare the crap out of you first. ” Research shows excessive screen time may lead to. Chronic health problems.

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Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

Webbiquity

But Shelly is the last person you could imaging dwelling on disappointments. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.”

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The new “liquid” model for content marketing strategy

grow - Practical Marketing Solutions

” He was referring to a recent post I wrote describing how Facebook is baking “dwell time,” or time on content into their algorithm, suggesting that we need to publish directly on Facebook. I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

They want the content because they want eyeballs dwelling on their site, not yours. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. Probably 2018? Influencers.

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Putting content marketing on time out for a moment

grow - Practical Marketing Solutions

Related Stories Submitting to Facebook and other content adjustments you need to make today The business case for dwelling on dwell time How to achieve flow when you create content Straight talk on Patreon and patronage for content 25 Nuggets of Essential Social Media Wisdom. Are you in the content marketing business, or are you in the content creation business? Is there a difference?

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Submitting to Facebook and other content adjustments you need to make today

grow - Practical Marketing Solutions

Related Stories Straight talk on Patreon and patronage for content The business case for dwelling on dwell time Four profound marketing megatrends for 2016 and beyond. Something extraordinary happened the other day. Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. agree with this view. What's next?

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What is the meaning of life?

grow - Practical Marketing Solutions

As long as we dwell in the suffering, the fabric of our life is dark and bleak and unproductive. As long as we dwell in the suffering, the fabric of our life is dark and bleak and unproductive. Nearly every day, I’m asked to contribute an idea to some post or periodical. The questions are somewhat predictable … What is a business trend that excites you? The cauldron.

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A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

Related Stories Putting content marketing on time out for a moment The business benefit of setting your knowledge free Marketing and the new Digital Mindset The business case for dwelling on dwell time A lesson in the remarkable marketing power of reciprocity. By Kerry Gorgone, {grow} Contributing Columnist. Great. Then I click the next email, which is also a newsletter. Why his?

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Special Message for You: The Power of Personalized Marketing The Internet of Things will be ruled by kids Marketing and the new Digital Mindset The business case for dwelling on dwell time. Others are in the class because they are being FORCED to embrace the change. And so I don’t need your data to do that.”. Of course social selling is more than data. Social Selling Works.

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Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

Related Stories The uncomfortable state of content marketing metrics Submitting to Facebook and other content adjustments you need to make today The business case for dwelling on dwell time Putting content marketing on time out for a moment Four profound marketing megatrends for 2016 and beyond. The Content Marketing Plan (Agenda). Business Objectives. Brand Objectives. Competitors.

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7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

Related Stories The business case for dwelling on dwell time Marketing: New architects of the customer experience? This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. The time and resources needed to be effective in social media is certainly a problem for companies big and small. Where are they spending their time? Do you enjoy writing?

7 Techniques to Stay Optimistic During Your Sales Superbowl

Sales Prospecting Perspectives

Instead of dwelling on one complication, move on, trying to control only what you can control, and roll with the situations you can’t. 5. This past weekend, a certain sports team challenged me to be optimistic. You guessed it: The Patriots. While I’m not a fervent football fan by any means, I grew up in the New England area and have an avid sports fanatic of a father. You know the plays I’m talking about. This Superbowl, there were plenty: interceptions on both teams, crazy catches that seem more luck than skill, and insane rushes that are simply unbelievable. Celebrate your successes.

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10 to Zen: An Adaptation to Inside Sales

Sales Prospecting Perspectives

Rather than dwelling on it, use it as a learning experience, pick yourself up and start selling again. 6) Let go of worrying: I''ve always liked this quote from Mark Twain: "I''ve had a lot of worries in my life, most of which never happened." Some folks would describe me as a bit of a hippy in my office. I''m fairly laid back and try to remain as even-keeled as possible.

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A simple hack that doubles your headline power

grow - Practical Marketing Solutions

The business case for dwelling on dwell time How to achieve flow when you create content. By Maël Roth, {grow} Community Member. As we all know by now from Mark Schaefer’s book The Content Code , there is no value in simply publishing content. There is only value in content that moves. It has to be seen and shared to deliver economic value to your business. So how do we do that?

Highlights from my #SMMW keynote speech

grow - Practical Marketing Solutions

Related Stories Four ways Facebook Instant Articles will dramatically impact marketing The business case for dwelling on dwell time The business case for unbranded content Driving economic benefits from your Alpha Audience Are marketers getting lost in the Dark Funnel? What a great event. So I know I needed to deliver a talk with high energy from beginning to end. Resources. Reach.

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Would You Consider Yourself a Positive Inside Sales Rep?

Sales Prospecting Perspectives

But don''t dwell on what won''t work or what''s not going right. I woke up early over the holiday weekend and found myself immediately thinking about an annoying/stressful situation that took place the day before. At that point, I had to stop myself and wonder what the hell I was doing. I was on the Cape, enjoying what was otherwise a wonderfully sunny few days off with my family. Paul C.

Turning crisis into victory as a keynote speaker

grow - Practical Marketing Solutions

One participant told me that he thought the talk was impactful because I didn’t dwell on the fact that I was screwed. One participant told me that he thought the talk was impactful because I didn't dwell on the fact that I was screwed. In my career as a keynote speaker, I know that something can (and will) go wrong, and I like to think I’m prepared for anything.

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Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

Rather than dwell on the sudden decay of short-term traffic, corporate bloggers should instead zoom in on the cumulative potential of organic traffic, triggering what venture capitalist Thomasz Tunguz describes as the “compounding returns” of blogging. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. If the study centered on personal blogs, I’d understand. Literally.

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Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

Related Stories The business case for dwelling on dwell time The strategy behind the content Four profound marketing megatrends for 2016 and beyond. By Krista LaRiviere, {grow} Community Member. The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. How did this person hear about us?

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

Unfortunately, not everyone is a fan of your business and trolls don’t just dwell under bridges, you know. The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. jason! fact is!

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Lessons on building a marketing and social media business

grow - Practical Marketing Solutions

Unless you sell antiques for a living, you cannot dwell on the past. Unless you sell antiques for a living, you cannot dwell on the past. Five years ago this month I left corporate America and started my own business. This event also roughly coincided with my social media journey. Fortunately, it is also hard to discern what is “work” and what is “fun.”

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

by Rosemary ONeill Related Stories 5 Reasons most content marketing is FAR behind where it needs to be The business case for dwelling on dwell time Are marketers getting lost in the Dark Funnel? A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company. The content chalupa. Taco Salad.

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