A number of B2Bs have invested significant time in social media over the last few years, only to be frustrated by the difficulty of tracking traffic coming to their site from social networks …which makes it correspondingly difficult to demonstrate the return on that investment.  Why can’t I simply track this traffic via my Analytics [.]. B2B Web Strategy Driving Traffic Social Media MORE >>

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” When it comes to share of traffic driven by search, few websites are “average.” ” Instead, most fall into either a low range (generating a quarter to just over a third of all traffic from search) or a high range (with organic search accounting for half to two-thirds of total visits). Even that doesn’t tell the full story. Website age. MORE >>

So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic. Does Social Media Deliver More Traffic Than Email? by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. That’s an increase of 331%! MORE >>

by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? I was staring in disbelief this week at referrals to our customers from Twitter, trying to understand why it was completely obliterated when I remembered something: this past fall, Twitter started wrapping all links in their new URL shortening service, [link] , and in the process (though initially hidden), doubled their credited traffic to our servers! Chart: Where Did Our Twitter Traffic Go? If so, you aren’t alone.  MORE >>

His traffic went up, his organic traffic went up, his referral traffic went up, his search queries went up. Blog Traffic Increase: 210%. Blog Organic Traffic Increase: 514%. Blog Referral Traffic Increase: 901%. Blog Direct Traffic Increase: 201%. Entire Site Organic Traffic Increase: 69%. Actual Business Results of All This Traffic. About halfway through the process--as traffic was increasing--we realized that the vast majority of the traffic was not due to the efforts of the highly paid SEO company we had retained. MORE >>