In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. an information technology research and advisory company. Fouts presented yesterday in Boston.

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This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.” Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing. So much of what passes for thought leadership these days is little more than warmed over brochures. It may look better and read better than a brochure, but it’s still a brochure because it emphasizes our products and services over the needs

Gartner’s Richard Fouts , touched on this in his great presentation on how marketers are integrating social media into the communications mix. Tags: Genius.com Gartner genius.com lead management Marketing Sherpa Richard Fouts social medi Leveraging social media was the hot topic at this week’s MarketingSherpa B2B Marketing Summit . There was a 1/2 day devoted to the subject, followed by an evening TweetUp, as attendees gathered for a post-day brew and chat.

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. an information technology research and advisory company. Fouts presented yesterday in Boston.

Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers . In the report, Gartner outlines the five phases of the Marketing Activity Cycle to guide for high tech and telecom providers in their major work activities. Gartner points to valuable resources to help marketers in each of these areas. The five phases are: examine, plan, execute, communicate and evaluate. While the 19-page report is full of useful content, the "examine" phase caught my eye.

On the buyer side, FYIndOut is targeted at SMBs that are generally too small to have policies against endorsing vendors (as many larger enterprises unfortunately do) or to be clients of analyst firms like Gartner or Forrester . But given both the success of review sites in the consumer realm and the increasing use of social media in b2b marketing, FYIndOut may have the right timing and the right model to achieve success using social networking to bring b2b buyers and seller together. ***** technorati tags: social media in b2b marketing, social media marketing practices,

Gartner –Twitter: 70+ analysts plus corporate-level –Blogs: 75 Analyst Blogs –LinkedIn: Company page, recruiting, event marketing –YouTube: 80+ videos posted –Facebook: Fan page Other Twitter Topics:     The Graying of Facebook      Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team +++++++++++++++++++++++++++++++++++++++++++++++++++++++++ (Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that  ”social media is just for kids “. 

Michael Maoz’ Gartner Blog Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list:

Gartner reports that through 2012 more than 35 percent of the top 5,000 global companies will fail to make insightful decisions about significant changes in their business markets due to under investment in the information infrastructure and business user tools. No matter how much you use marketing analytics, you could probably be doing more. Mila Mila D'Antonio at Think Customers: The 1to1 Blog reports that Garther, the consulting and analyst firm, says that many of the largest companies will miss opportunities because of under funding their analytical processes: