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Salesfusion Named a 2015 Cool Vendor by Gartner


The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

It's All About Revenue

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. We are honored to be recognized by Gartner as a leader in the Digital Marketing industry, but we aren’t resting on our laurels. Feature Image Source: Gartner.

New Gartner Report: Build Your Digital Marketing Hub

It's All About Revenue

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. Connected Data. Actionable Audience Profile. Intelligent Orchestration. Digital Experience Management. Testing & Optimization.

Gartner shares latest data on enterprise marketing tech spend


Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. Looking for the latest data on enterprise marketing technology spend? Look no further. Marketing Management

Oracle Chosen as Leader in Gartner Magic Quadrant

It's All About Revenue

Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management. According to Gartner, “Oracle is a Leader in this Magic Quadrant, based on Eloqua's rich lead management feature set, its global and broad ecosystem of partners and digital agencies, and its growing roster of customers.”

Gartner: The Technology Sales Rep Has Lost Their Mojo!

The ROI Guy

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk. The evidence?

5 Digital Marketing Insights from a New Gartner Study


Gartner’s 2013 US Digital Marketing Spending Report , a survey of over 200 marketers from U.S.-based The companies in the Gartner survey spent, on average, 10.4% Here are 5 insights from Gartner’s report that virtually any-sized business can use to help shape its digital strategy. of their annual 2012 revenue on overall marketing, and 2.5% on digital. The Bottom Line.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. For the fifth straight year, Gartner has named Oracle Eloqua as the leading marketing automation platform. What is CRM Lead Management? Product News

Gartner: Out with the Old, In with the New

The ROI Guy

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. But the window for action is shrinking. Our take?

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6 Percent in 2014 Gartner Forecasts 3.1%

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. growth rate Gartner had predicted at the beginning of the year.

Gartner Reprint


Opentopic blog >> As marketing leaders are handed more responsibility — for transformative business strategies, differentiated customer experiences and revenue generation — they often seek agency support in achieving their goals. This document was revised on 24 March 2016. The document you are viewing is the corrected version. For more information, see the page on This Magic Quadrant. Marketing Technology undefined

Check us out in Gartner’s 2016 Market Guide


In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. IKO System was named a Gartner Cool Vendor in 2015.”. The post Check us out in Gartner’s 2016 Market Guide appeared first on Sales automation. As for IKO System, you can find us under “demand generation”.

Gartner: Marketers Should Focus on Campaign Management's Critical Capabilities

It's All About Revenue

Assessing Oracle’s placement, Gartner writes: Oracle's Marketing Cloud offers one of the strongest, most consistent sets of functions in the MCCM market. To learn more about how the capabilities of multichannel marketing were evaluated, read the full Gartner report. While nearly 70% of marketers want to orchestrate more consistent cross-channel experiences for their customers individually, they must balance that strategic priority against the need to drive specific conversion rates on their campaigns. These have existed for a decade or more. Marketing Cloud Product New

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% Sources: Gartner Says Worldwide IT Spending to Decline 5.5%

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s.

Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% Looking back at the reasons for the forecast shortfalls, Gartner indicates economic headwinds, a shift from land-lines to mobile, even blaming exchange rate fluctuations.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?

The ROI Guy

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. As a result, Gartner predicts that two years from now, 20 percent of sales organizations will use tablets as the primary mobile platform for their field sales force. trillion.

Gartner: Business Will Control 90% of Tech Spending - Are you Ready?

The ROI Guy

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Moreover, by the end of this decade Gartner is predicting businesses will control a whopping 90 percent of technology spend. BYOD - users purchasing their own work tablets, laptops and other devices. Are You Ready?

Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]

It's All About Revenue

“CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs. To that end, Digital Marketing Hubs need to take into consideration, per Gartner, four primary areas of focus to deliver upon “The Goal”: Master audience profile. What exactly is a Digital Marketing Hub?

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This time, Gartner blames the decline on the strength of the US dollar. However it was just a couple of years ago that Gartner blamed growth headwinds on weak US currency.

Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!

The ROI Guy

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% Sources: Gartner Says Worldwide IT Spending on Pace to Grow 3.2 trillion in 2014, a 3.2%

Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging

The ROI Guy

If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later. Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” Why You?

Gartner cuts 2012 IT spending forecast by 1/3rd

The ROI Guy

The predictions for solid growth might have gotten ahead of themselves once again, as Gartner cuts their IT spending growth predictions by 1/3rd for the remainder of 2012. Going into this New Year, Gartner analysts predicted that IT spending would expand worldwide by 3.7%. But in their most recent estimates in April, Gartner has downgraded the 2012 forecast by a substantial amount, now predicting only a 2.5% Click here for the Gartner IT Spending announcement. Gartner Value Marketing IT Budgets IT Pisello Alinean Value Selling Frugalnomics IT Spending

How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Gartner Says Worldwide IT Spending Forecast to Reach $3.7 in IT spend for the year. growth were lowered to 1.2%

Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? for 2013. Why Now? Why You?

Gartner’s IT Spending Forecast Heats Up For Summer

The ROI Guy

In their just released outlook, Gartner raised annual IT spending growth predictions, from a cool 2.5 recovery, and a slowdown in China providing significant headwinds, Gartner indicates that the outlook is not great, but at least “stabilized”. However, even with the indicated rise in public cloud spending, and what Gartner indicated as high demand due to the complexity of environments for global business and technology leaders, growth in IT Services spending lags dramatically, with less than 2.3% Source: Gartner Worldwide IT Spending Forecast, 2Q12 Update.

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

Tom Pisello

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. Today only 3% of organizations have the majority of their IT in the cloud / SaaS, but in as little as four years, Gartner expects 43% of organizations to have their IT in the cloud.

Gartner reports that CFOs are “large and in charge” of technology decision making

The ROI Guy

Quick on the heels of a similar study , Gartner reports that CFOs are large, and in charge of technology investments, continuing to increase their control over IT decision making over the past 12 months. Additional information is in the Gartner report "Top 10 Findings from 2012 Gartner FEI CFO Technology Study" available at [link]. and “Why Now?”,

New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers


“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” Gartner puts their finger on this issue when they say that “traditional lead scoring essentially uses engagement as a proxy for intent, despite often providing only a loose correlation.” The Birth of the Educated Buyer. The Death of the MQL. Latest

MQL 23

Getting you Ready for the New Year: The Best of 2016

The ROI Guy

As we enter the New Year, a look back at what we can learn from the most popular Frugalnomics Survival Guide articles of 2016: Gartner: buyers Demand Less Pitch, More Value-Story According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. See the results from the survey of over 350 decision makers.

CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night


To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner. At Gartner, Jake analyzes digital marketing strategy, trends, and best practices for Gartner''s Marketing Leader practice. Prior to his tenure at Gartner, Jake was a founding partner at Marketlever and a CMO at rPath. But it’s never less.

IoT security and the consumer: the challenges and education question


Cybersecurity Internet of Things Opinion authentication consumer electronics consumer IoT Dana Spataru data privacy DDoS Gartner Gary Davis GDPR holistic security IDC Intel Security IoT security IoT Solutions World Congress IoT vulnerabilities McAfee OnePoll smart home Z-Wave Alliance ZscalerRecently I had a flashback.

Big data 2020: the future, growth and challenges of the big data industry


Data in action Digital technologies ICT Research BDA Big Data big data analytics big data investments Dan Vesset digital transformation Gartner IDC Internet of Things Nick Heudecker unstructured data volume Worldwide Big Data and Business Analytics MarketBig data is a misnomer.

3 Tips to Overcome Cold Call Objections


Here’s a great example, “According to Gartner, two-thirds of your reps days are spent doing research and data entry. Best Practices from the Industry Client Success Outbound Selling Sale Operations Sales Development B2B B2B Insights B2B Sales Insights Cold Calling Gartner Prospecting“Every battle is won before it’s ever fought.” – Sun Tzu. Prepare and Practice.

From Challenger to Transformer

The ROI Guy

According to new research, half of the CEOs surveyed by Gartner expect to see substantial digital transformation in their industries, or for their industries to be almost unrecognizable within five years. If delegated, the CIOs as next in line to take primary responsibility for the transformation strategy and efforts, according to Gartner. Think Uber or AirBnB.