What Is CRM? [FAQs]
AUGUST 20, 2013
We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. Crazy Red Monkey? Champion Runner Man? Well, no.
What Are Psychographics? [FAQs]
OCTOBER 28, 2013
You probably know a lot about who buys from you. Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. But there’s another component needed to really understand your buyer. What’s their lifestyle like? Psycho- what
What Is SEO? [FAQs]
FEBRUARY 27, 2014
Even for a quick FAQ. SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love in 2014 is not the same SEO that we knew and loved (or hated) 10 years ago. what is SEO? (In 2014, anyway.). Not always.
What Is Business Blogging? [FAQs]
AUGUST 13, 2013
We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". It made me realize that some of the other things I do every day may seem a little. weird. to someone just getting started with inbound marketing. For instance, business blogging. What is it? What''s the difference between regular blogging and business blogging? And why do we do it? Make sense?
What Is an Inbound Link? [FAQs]
JULY 10, 2014
If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. but did you know that there are actually several different types of links you can have? We bucket links into three different categories: i nternal links, outbound links, and inbound links. All are important to have, but the most sought-after are usually inbound links. That''s the basics.
What Is Earned Media? [FAQs]
JUNE 3, 2014
Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? To make sure you''re caught up on this "Web 2.0" version of an old-school term, let''s dive into what earned media means today and how you can use it in your marketing. What Is Earned Media? Take viral videos, for example.
What Is HTML? [FAQs]
OCTOBER 7, 2013
While you may feel like you don''t need to concern yourself with it, there''s a decent likelihood you''ll have to know a bit about it at some point. That''s right -- we''re talking about HTML , that foreign language only your developer -- or more code-savvy colleagues -- know and speak. If you fail to adequately comprehend HTML, don''t worry -- you are very much not alone. What Is HTML? Design
What Is a Landing Page? [FAQs]
AUGUST 6, 2013
And if there are any other FAQs you''d love an answer to, leave your question in the comments. You know how we talk about using your blog to answer common questions that your leads and customers have ? And sometimes even popping on over to Sales and Customer Service and asking them, "Hey, what kinds of questions do you get all the time?". That''s how this post was born. Trust me.). Check!).
What Is Demand Generation? [FAQs]
JANUARY 21, 2014
Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships. Marketers spend their livelihoods building complex user acquisition and engagement engines to do just this. PPC managers find new users through online ads.
What Is a Call-to-Action? [FAQs]
AUGUST 14, 2013
We’ve talked a lot about calls-to-action on the blog. How to get people to click on them. How to design them. And even how to make them “smart” so different people viewing your website will see different calls-to-action. But wait a second … didn’t we skip over something crucial there? What makes people actually click on calls-to-action? So … that’s how this post was born. What Is a Call-to-Action?
What Is a CDN? [FAQs]
JULY 1, 2014
So the first thing you''ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course! Why wouldn''t I know what it means? It''s only a three-letter acronym in a sea of three letter acronyms that all relate somehow to the inner-workings of my business. Reader, this is a safe space. It''s okay to not know all this stuff. Still not making much sense with all that jargon.
What Is Conversion Rate Optimization? [FAQs]
FEBRUARY 20, 2014
So you''ve heard of SEO. You''ve heard of CTAs. You''ve heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO. CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that''ll convert them into customers. Or your lead-to-customer conversion rate from 1.4% to 1.7%. Not all of your website visitors are created equal.
Why salespeople should sell ideas: an FAQ
MAY 15, 2012
We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. And I’m not sure that salespeople share the same passion for ideas as we do. think they need to be convinced. Please tell me if you think the following does the job: Relationships are what matter in selling. Why should I start selling ideas instead? Relationship selling skills matter more than ever. It is an additional tool. But why are ideas so important now?
What Is CSS? [FAQs]
SEPTEMBER 16, 2013
Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives. Today’s question: What is CSS? This is one we get a lot. But we get it. You’re curious. Knowledge is power.
What Are UTM Tracking Codes? [FAQs]
SEPTEMBER 17, 2013
One crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss and the company at large that you''re worth your salt. You deserve your budget -- and maybe need more of it. You deserve to hire another person to supplement your marketing activities. You deserve to dedicate time to the marketing activities that work.
What Are Attribution Reports? [FAQs]
AUGUST 21, 2014
A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. So how do you do that? There''s a new report that will frankly change your life (or at least the way you do marketing).
What Is Browser Cache? [FAQs]
DECEMBER 27, 2013
Let us know, and we may write up another FAQ piece to help explain! So you''ve just finished redesigning your home website. You''re excited, it looks great, and you''re patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and see how it all looks from a visitor’s perspective. Design
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Minimum Budgeting Requirements. With social media, a large portion of the cost is time. This is a daily activity. Brand monitoring.
What Is Multi-Channel Marketing? [FAQs]
JANUARY 13, 2014
If you''re even a casual reader of the business blogosphere, you''ve probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing. What is multi-channel marketing? What are the hallmarks of successful multi-channel marketing?
What Is List Segmentation? [FAQs]
JANUARY 9, 2014
We all like to focus on the sexy stuff. In inbound marketing , this often means focusing on front-facing channels. You know: the sleek, mobile-optimized website design. The well-designed landing pages with attractive CTAs. The well-rounded social media presence. These are the parts of inbound marketing that turns visitors into leads. But once you''ve secured those leads, what do you do with them ?
Increasing customer engagement with videos just got easier
OCTOBER 3, 2016
FAQs can increase customer engagement with videos. You can do this by repurposing video content as FAQ content. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTubeIt’s getting the customer involved. Skip intro.
What Is an Email Workflow? [FAQs]
AUGUST 28, 2013
So you''ve got a marketing problem -- one that happens to the best of us. It''s not that you''re not attracting visitors to your website and converting them into leads -- you''ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get stuck in your marketing funnel. What Is an Email Workflow? Make sense? Saving time?
How Do Conversion Paths Work? [FAQs]
MAY 15, 2014
As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough. But as an inbound marketer, your job is to convert qualified website visitors (aka your buyer personas) into leads by offering remarkable content for which they’ll want to trade their contact information in exchange. Clearly, conversions are a big deal. So how can you optimize yours?
Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask
FEBRUARY 3, 2014
Did you know that Pinterest is turning four in March? mean, where does the time go? It seems like just yesterday marketers were beginning to explore how Pinterest could fit into their marketing strategies. Now, the site has over 70 million active users , and marketers around the world have embraced it as a legitimate social media marketing channel. Maybe you think it’s a silly question.
How to Run an A/B Test [FAQs]
DECEMBER 10, 2013
When was the last time your boss said, "We have enough leads for the day. Why don''t you head on home?". Yeah. I''m going to take a stab and say that has never happened. According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. It''s more than likely that your team falls into that unsatisfied bucket. Ready to run an A/B test? Now comes the waiting game.
What Is a Transactional Email? [FAQs]
OCTOBER 9, 2013
Many marketing pros are very well-versed in emailing prospective and current customers and getting them to become a customer or brand loyalist. Those who are new to the wide world of marketing and even some long-time marketers, however, don''t fully understand how to develop effective transactional emails. What Are Transactional Emails? Just what kind of action are we talking about, though?
3 Online Content Tips for Industrial Distributors to Differentiate Themselves
Industrial Marketing Today
AUGUST 18, 2014
Content Marketing About Us FAQs Industrial distributors Industrial Marketing Value Added Services Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [.] This is only a content summary. Please click on the headline to read the full article.
30-Day Blog Challenge Tip #14: Make Blog Posts From FAQs
JANUARY 15, 2014
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today? If yes, submit to the challenge! Blogging
The Difference Between Hard Bounces and Soft Bounces [FAQs]
MARCH 20, 2014
When I first tried my hand at email marketing, I was blown away by how many terms I needed to learn. kept drawing blanks on what terms actually meant for the first few months I was learning about email marketing. The terms that gave me the most trouble? Hard and soft bounces. Sure, I knew that these were email deliverability terms. One was bad, and one was not always bad. email marketing
Stop doing short-term digital campaigns
JANUARY 25, 2017
Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How do I know what my audience needs? How do I build content to meet their most pressing needs? How do I get this content in front of them in a timely manner? Our book, Outside-In Marketing , is full of answers to these questions.
How Can We Blend All of Our Customer Data into Actionable Profiles?
APRIL 3, 2016
FAQs Profile Management Use CasesThis is the third post in our profile management blog series. Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows. For example, say your ideal profile is “Early Tech Adopters.” Profiles in Action.
FAQ on Starting a Profitable Podcast from Scratch
MAY 20, 2015
Twitter | Facebook | LinkedIn | FAQ on Starting a Profitable Podcast from Scratch by Jonah Geil-Neufeld - Maximize Social Business. We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A. Let me know if these helped in the comments section below, or if you have other questions! Podcasting, as far as media goes, is one of the most inexpensive things you […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. Podcasting
What Is a Trust Seal, and Does Your Landing Page Need One? [FAQs]
MAY 19, 2014
So you''re reading up on creating your first landing page , and everything seems like a no-brainer. Great headline? Check. Form that''s the proper length? Check. Customized "submit" button? Check, check, check. Then you see "trust seals." You stop. You''re not sure what that means or if you need to include them on your landing page. So what do you do? What''s a Trust Seal? When Should I Use One?
Infer’s Automated Form Monitor for Marketing Operations
JULY 14, 2016
FAQs Marketing Automation News & AnnouncementsInfer’s Automated Form Monitor , which is a simple WordPress plugin, helps marketing operations teams periodically test their site forms to ensure they’re operating properly. How to Use Infer’s Automated Form Monitor Plugin. You will see a number of columns in the CSV file. Form Page URL. This is the URL of the form page.
Three 2017 B2B sales and marketing video trends: it’s time to make your move
FEBRUARY 6, 2017
Put some on your FAQ page. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a few ideas for different kinds of video. agree.
Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
FEBRUARY 9, 2014
Pinterest FAQs: Answers to 11 Questions You''ve Always Wanted to Ask. Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do. Practice, after all, makes perfect. Not sure where you can find those resources? Need proof?
What’s Happening to EU Privacy Law? An FAQ
It's All About Revenue
FEBRUARY 1, 2012
An FAQ is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip. Is this true?