Trending Sources

SME marketing channel preferences revealed

The B2B Research Blog

Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Differences by SME size. With segmentation in mind, how do channel preferences differ by size of SME? Let’s consider the opinions of four different sizes of SME – medium (50 – 249 employees), small (10 – 49), micro (1 – 9 employees) and sole traders (just little old them). There are 1.3 Just ask Sage who’s built a £1.4

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Report: The Ambitious SME

The B2B Research Blog

SME businesses are a passion of mine. But before I go on, let’s be careful with that label of ‘SME’. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions. Some have run out of steam and are happy just plodding along.

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Enjoy!

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9 Takeaways from SME’s 2013 Social Media Marketing Report

Writtent

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? Competitive analysis only goes so far, and leaves us wondering at the tools and tactics that make up our peers’ social media strategy. Social Media Is Still Growing. Takeaway: Invest fully in integrating your social media marketing with your overall marketing. YouTube Is Social. Podcasting.

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How To Get To Know The New SMB Buyer

Tony Zambito

© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities. The second reality is that they are finding a very different buyer this time around than in the past.

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Channeling Buyer-Based Experiences in SMB

Tony Zambito

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere. What Does This All Mean? Really?

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Social business: enterprise knowledge goes retail

Biznology

Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. A side effect of that inefficiency is that corporate SME’s retain enormous power and a substantial burden. (Photo credit: Wikipedia). Why does that happen?

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. The question becomes: Should SMEs write technical sales materials? Time and workload demands. Writing for search engines.

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Top 10 Ways To Be a Good SME

WriteSpark

But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: . White Papers Working with Writers copywriting high-tech SME subject-matter experts technical copywriterRespect the fact that you know the product, the writer knows good writing.

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Generate new power and real thought leadership with subject matter experts

Integrated B2B

I’ve argued before that relevant on-target content is the new driver of engagement for forward thinking B2B marketing (I even co-authored a book on the subject ) and we’ve touched upon examples of company engineers being engaged in corporate blogging here before – but an easier place to start, for you as well as your SME’s, is by capturing the magic on video. How do you approach leveraging SMEs in marketing, how do you feel about company SME’s on social media, and what are some great examples of this you have encountered? A quick way to get started is video.

How To Avoid Being An Unknown Subject Matter Expert

B2B Marketing Insider

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational […]. Content Marketing

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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

Webbiquity

Over the past 7 years has worked with dozens of SME’s and agencies. Guest post by Toby Dean. The Internet literally has no boundaries. Its influence reaches into the far corners of the world, gives birth to momentous thoughts and ideas, shapes democracies, creates opportunities where none previously existed, and transforms millions of lives every day. billion people. having 86.8%

Social business: enterprise knowledge goes retail

Biznology

Furthermore, knowledge became so big that no SME knows everything about any subject area. Knowledge on any particular domain is now shared among several SME’s and average people. A side effect of that inefficiency is that corporate SME’s retain enormous power and a substantial burden. (Photo credit: Wikipedia). Why does that happen?

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

Fast-forward through expanding to an agency, bringing on a business partner, jumping at a once-in-a-lifetime career opportunity, selling to the business partner then landing back on the agency side but not at SME, and I was a blogger without a home. The sad reality of launching a blog today is far different from when I started SME. Comments Thanks for sharing the data on SME.

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5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories. You don't need to be a big name brand with a six figure marketing budget to make social media work. It also allows you to engage with your customer base, while expanding it through referrals and recommendations. Building customer relationships. With 87.3%

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Maybe your podcast is not a podcast

grow - Practical Marketing Solutions

One podcaster who has broken away from the podpack is Mike Stelzner , founder of Social Media Examiner and the talented host of the SME podcast. One podcaster who has broken away from the podpack is Mike Stelzner, founder of Social Media Examiner and the talented host of the SME podcast. “We Last week I was having a new Internet line installed at my home. It’s still a magazine.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue. Focus on metrics beyond “likes” and “fans”.

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How To Avoid Being An Unknown Subject Matter Expert On Social Media

B2B Marketing Insider

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? If these non-SME topics are important to you, then open up a private account to separate your company or personal brand! Do you have another SME tip to add to this list? Well, yes and no. He is an expert. However, the expertise is going to waste. Source: Nielsen). Be Smart!

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The Key to Growing Your Audience: Partner With Subject Matter Experts

Hubspot

As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Partnering with an SME can strengthen content’s credibility and value, yet knowing how to connect with such an expert requires skills that aren’t inherently part of a marketer’s usual wheelhouse.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. Some days B2B marketing discussions seem more like a reading of alphabet soup. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?

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Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

Lesson Plan: If your SME worked for a competing vendor or with your own product some time ago then the goal is just to bring their knowledge up to date and provide side by side comparisons either of your product vs competitors or the enhancements made to show the product benefits since the SME last used it. The SME has preconceived ideas about you and your competitors from the onset.

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How To Work with Subject Matter Experts In A B2B Content Marketing Program

KoMarketing Associates

So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. Below are the questions I would prepare and send to an SME: Can you walk me through some key points of a disaster recovery plan you might expect one of your existing customers to have in place? I will also provide a hands-on example throughout.

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6 Steps to Content Marketing Domination

Junta 42

Here’s how Michael Stelzner, CEO of Social Media Examiner (SME), explains this step: We were arguably late to the game, because by the time we launched SME there were thousands of other blogs that were dedicated to social, but I saw that as marketplace justification more than anything else. … last year we had 15 million unique people visit SME. I know, I know. model.

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Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews). As features editor of my high school newspaper, I thought I was a pretty big deal. Who knew?

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How to differentiate your blog based on the time you can put into it

grow - Practical Marketing Solutions

The minimum length of an SME post is 1,000 words and they publish every day of the week. The name of the game is to find a way to stand out in your industry … even if it’s crowded. Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Your blogging output.

How to Learn Social Media Marketing: 41 Resources for Beginners

Hubspot

SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. The SME blog is consistently considered one of the most insightful in the industry, and several of their authors have written popular books on several aspects of digital and social marketing. Social media is one of those marketing channels that can be very powerful or very boring.

Justifying the Cost of an Experienced Freelance Writer

WriteSpark

Customer and SME Relationships. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. The reason? A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships. The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Value Area. Project Management.

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The reality of online influence and the only thing that matters

grow - Practical Marketing Solutions

I’ve collaborated with Phil Mershon from SME for five years now and I count him as a friend. I used to be a big shot. In my corporate marketing days, I was among the top 1 percent on the company organizational chart. I was awarded seven patents and I earned two masters degrees. I closed the biggest deal in the company’s history, worth more than $5 billion in sales. No emails.

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WriteSpark: Best Blog Posts about White Papers

WriteSpark

Top 10 ways to be a good SME. This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Set the purchasing agenda with white papers. A complete and in-depth guide to writing white papers. by Jonathan Kantor.

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5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories. You don''t need to be a big name brand with a six figure marketing budget to make social media work. It also allows you to engage with your customer base, while expanding it through referrals and recommendations. Building customer relationships. With 87.3%

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Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

Large enterprise marketing teams may extend all the way to Stage 7, but SME marketers generally sit about 50% into Stage 4, the Optimization options, on this chart, though some may skip the automation of the Extend stage. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Sources.

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What's the value of a Twitter follower? New infographic

Earnest about B2B

Like the fact that: - 82% of followers are likely to recommend an SME they follow to friends. A handy infographic on why it pays to build your follower base on Twitter. Unfortunately stats to justify investment in social media are still hard to come by. However, this new Twitter infographic builds a compelling case for SMEs to invest in growing their follower base. And. -

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Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

At a recent event of ours, Under the Influence , Philip Trippenbach , Head of Influencer at Edelman, shared his thoughts on this topic and said: “If you’re an SME and you make candles, why would it be good for Zoella to have your candles in her videos? In theory, a very efficient and effective means of achieving direct marketing. WHAT DOES THE DATA SAY? Or click here to jump on a free trial!

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Content Marketing for Engineers

Industrial Marketing Today

If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will.

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The prerequisite to effective social media: the idea organization

Chris Koch

Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. At the first of ITSMA’s series of road shows this week in Silicon Valley this week (there’s still time to sign up for New York and Boston next week!) I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. Eric Wittlake makes this point in a blog post this week and I heartily agree. What do I mean by an idea organization? Make it visible.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

If your ideal provider is a Hedge Fund SME (subject matter. A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully. Her tips also apply to finding writers through a LinkedIn or Google search. . The current. effectiveness. The challenge is to.

Better B2B segmentation: Four steps and a case study

The B2B Research Blog

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. Sage, I suspect, began by recognising that the SME market is diverse and narrowed it down based on attitude and behaviour. Last week I was invited to join The Network of Aspiring Woman, Birmingham Group. I was tempted. After all, “ it’s where networking feels like a party ”. However, I declined for two reasons. I’m a man.

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