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Open Rates Are Not As Telling As You Think

Puzzle Marketer

Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. These examples show your recipients may be opening it but haven’t seen any of your content. Open rate does not mean they read your email.

The Blame Game : Open Rates vs Deliverability


As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. What many email marketers forget is that open rates are, in most part, under their control. When a client comes to me with concerns about their low open rates, the first thing I do is check their delivery and bounce rates. Segment your list.

4 Factors That Drive Email Open Rates

It's All About Revenue

Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. With this evolution, there are a few factors you can control to actually get your emails opened and deliver value to users. Reminder: Open rate is a means, not an end.

8 Tips for Improving Open Rates for B2B Sales and Marketing Emails

Sales Prospecting Perspectives

But if nobody ever opens your messages, they won’t do your organization much good. Getting a prospect to open an email can be extremely challenging in today’s crowded marketplace. Before we start optimizing open rates, first let’s look at the key differences between a sales email and a marketing email. Marketing emails lure the leads, and sales reels them in.

5 Tips to Increase Your Email Delivery and Open Rates

Vertical Response

We advocate for catchy subject lines that get subscribers to open your email. So, if you’re suffering from high bounce rates or spam complaints, fear not! Read on for five tips and tactics to make sure your emails get delivered, opened and read. Tip 5: Boost your open rates with automated follow-up emails. Tip 1: Clean up that dusty old email list. Early?

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%


For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father. open rate, 0.7% click-through rate and 4.5% click-to-open rate. Reltio.

[Chart] How Personalization Increases Email Open Rates

It's All About Revenue

Emails with someone’s name have open rates about 4.7% Subject lines that use the recipient’s company name have a lower average rate by 2.6%. open rate. 3 – Personalized with custom information – See You this Week at the Road show  in “Toronto” –> 40%. They don’t seem to be helping open rates, but they make for a catchy chorus!!!

Increase Your Open Rates with Sizzlin’ Summer Subject Lines

Vertical Response

Craft an exciting line that encourages customers to open the email immediately. Tell them exactly what they’ll see when they open it. Use these tips to keep your open rates up and your business growing all summer long. The post Increase Your Open Rates with Sizzlin’ Summer Subject Lines appeared first on Vertical Response Blog. Email Marketing email marketing Open Rate subject lines SummerIf you run an outdoor pool or an ice cream parlor, summer is a booming time for business. Draw attention with summer words and phrases.

Positively Influencing Email Open Rates

Puzzle Marketer

As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. If they open however, one can attribute that back to influence and transactions. Below are 5 tips for increasing your open rates in emails: Clean your list up front. Even a 1% increase equates to 1,000+ individuals for some blasts. Test test test.

3 Tips to Wake up NonResponders & Boost Email Open Rates

Vertical Response

But what do you do when you want to drive more opens and clicks for a single email and are short on time? In previous buy one, get one free promotions to our customer base, we’ve seen as much as a 40 percent lift in our overall open rates by sending a nonresponder email to subscribers who didn’t open the original email. So with that in mind, here are three tips to wake up those nonresponders and give your open rate a boost: 1. The post 3 Tips to Wake up NonResponders & Boost Email Open Rates appeared first on VerticalResponse Blog.

Email Marketing: Mobile is Dictating Open Rates

KEO Marketing

When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message. Marketers who want to address (and ideally improve) their open rates will need to make mobile a big part of the conversation. They should be glad to hear from you.

IT buyers are calling for a change in how you market & sell to them on LinkedIn


In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. This means you need to prove to your prospects that your content is worth opening themselves up to sales calls and marketing email messages.” They want a relationship based on real, up-front value. Even if it is LinkedIn!).

7 Predictions for Email Marketing in 2016


Here are some consequences of “inbox endless”… the opposite of “inbox zero”: Marketers have to constantly be upping their game if they want to keep their open, click and conversion rates up. Already, more than half of all email messages  are opened on mobile devices. Email Marketing email email in 2016 email marketing email marketing in 2016 mobile email open rates

Email 112

Do Email Open Rates Really Matter?

The Point

Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success. Let’s start by defining what open rate means. No “open” is registered because no “image call” is made.

A Guide to Email Subject Line Creation to Optimize Open Rate


The most important thing is to engage your audience and inform them they should open emails when they get them. You have to think what will make you open the email. The post A Guide to Email Subject Line Creation to Optimize Open Rate appeared first on NuSpark Marketing. Today, the process has been undergoing changes because of the rise of online techniques.

Email Marketing Metrics: Open Rate and CTR DON’T Matter!

Savvy B2B Marketing

There are numerous email marketing metrics which you will need to look at to run an effective campaign, such as list size, subscribes, unsubscribes, and bounce rate, amongst others. Of all the email marketing metrics though, novice marketers tend to put too much focus on just two of them: open rate and click through rate. Problems with Open Rate and CTR. high open rate likely means that your emails: Are being sent on a good frequency (subscribers don’t forget you, but don’t get annoyed by you either).

3 Reasons Why Emails Don’t Get Opened

Vertical Response

But sometimes, recipients will delete an email before they even open it! Below are three reasons an email may never get opened: 1. The subject line is the key to getting recipients to open. Sending at the wrong time – Depending on your campaign, your audience and your content, varying your timing can lead to better open rates. ALL CAPITAL LETTERS.

How to Increase Conversions With a Cart Recovery Email Strategy

B2B Marketing Insider

Demand Generation Content Marketing CTA customer behaviour Email Marketing email strategy headlines increase conversions open rate recovery emails retargeting ROI shopping cart abandonmentIf you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment. If you aren’t doing anything to deal with shopping […].

Email marketing still matters


Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates. Emails with social sharing buttons increase click through rates by 158%. The two biggest factors influencing open rates are the organization the email is from (64%) and the subject line (47%). You can register for the webinar here. EmailExpert ).

Email 38

Email Marketing: Tips on Open Rates, Offers & Lead Quality

The Point

Topics include: • Given declining email open rates, what are tips and techniques to getting open rates back up in to healthy two digits? • If you’re targeting IT management what offers really are working today versus the old model of whitepapers and webinars? • How should tech firms be combining email marketing with outbound telesales or teleprospecting? We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to increase lead quality. You can read the complete interview here.

Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

According research by GetResponse , a complete email marketing solution, emails have the highest open rates and click thru rates within the first hour of being delivered in the subscriber’s inbox. Sending during these times could increase your open rate by as much as 6%. Don’t rely solely on industry best practice s, but instead come up with your own.

Email 75

Should You Take Email Marketing Advice From Wilson Pickett? [CHART]

It's All About Revenue

So, I requested a listing of email sends over the last three months, with the time of day as well as metrics (total sends/opens/click throughs). So, after a long time trying to open the file (that’s a lot of data!) decided to analyze the following: Email Open Rate: (Email Opens)/(Emails Delivered). Click to Open: (Email Click Throughs)/(Email Opens).

Email 97

The Surprisingly Best Times to Send Your Email Marketing Campaigns

Vertical Response

Sure, it’s common knowledge amongst marketers that people tend to open their email in the morning, but “the times, they are a-changin’,” as Bob Dylan would say. Let’s visit some current email marketing trends that are creating shifts in open rates, and how they’ll impact your next email send. Unique open rates averaged 21.7%

Email 62

Has the Launch of Gmail Tabs Affected Email Reads?

It's All About Revenue

It’s been about three months since Gmail announced the launch of the inbox tabs, so we decided to look at the total number of email opens per email sent to the domain to see if there has been any change in the weeks leading up to and after the launch. The While there have been concerns about drops in opens, by looking at opens per send we noticed a slight increase in some weeks.

Email 85

Be an Email Marketing Superhero and Get a 30% Lift

Vertical Response

When you create and send an email campaign, you can expect to see an average open rate of 20-40% depending on your industry (source: Epsilon Email Benchmark Report ). Maybe you’re so awesome you’ve even asked, how do bionic email marketers get a 30% lift to their open rate? Of that 100, you get 35 people to open your email over a few days. Nice work!

Email 36

5 Ways to Get More People to Read Your Emails

Vertical Response

” While we can’t promise every email will get read, these tips are designed to up the ante and increase your open and conversion rates. 1. You need people to open your email before they can read it. So, how do you create a 50-character sentence that results in high open rates? Make your recipients chuckle and they’ll open your email, guaranteed.

Best Email Marketing Tips, Tactics and Metrics of 2010


For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages? Karen J. mail is easy.

Improve Your Email Response Rates with List Segmentation

Vertical Response

Want to improve your email marketing response rates? Segmenting lists by those who regularly open and click emails within a certain period of time gives you valuable information that you can use to improve the next email. The post Improve Your Email Response Rates with List Segmentation appeared first on VR Marketing Blog. Consider segmenting your list. What is segmentation?

How to Gauge Email Responses

Vertical Response

Emails are a powerful marketing tool, but how do you know which response rates are good? What kind of open rates should you have? Is an unsubscribe rate of 2 percent bad? Open rates. Definition : An open rate is the measure of how many people on an email list open or view a delivered email. Clickthrough rates. Conversion rates.

Email Marketing Metrics: Open Rate and CTR DON’T Matter!

Savvy B2B Marketing

There are numerous email marketing metrics which you will need to look at to run an effective campaign, such as list size, subscribes, unsubscribes, and bounce rate, amongst others. Of all the email marketing metrics though, novice marketers tend to put too much focus on just two of them: open rate and click through rate. Problems with Open Rate and CTR.

Mobile marketing must-haves in 2017


In addition to using intelligent email campaigns targeting subsets of users, based on open-rate or click-through rate as examples, you should also incorporate chatbots to intelligently automate your customer service and create a sms text messaging support model befitting mobile users. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years.

Do Modern Marketers Market Better After Eloqua Experience? [CHART]

It's All About Revenue

To dig in to the question, I gathered data on open rate, and click thru rate for the months of September, October, November, and December.  The results indicate that marketers do become more effective in the months of September through November, with successive month-by-month increases in Open Rate, Click Thru, and Total Cloud Connectors deployed. 

After the Email Send: 4 Ways to Reel in Sales

Vertical Response

How did the open rate of this email compare with previous emails you’ve sent? Take a minute to see what your emails with the highest open rates have in common. Next take a look at your click-through rate and compare it to previous emails. Together your opens and clicks, and ultimately conversions/sales, show the engagement your readers have with your email.

Stats 14

Do Those Holiday Emails Really Get Read? [CHART]

It's All About Revenue

Holiday emails get lots of attention – 4x more opens and 8x more clicks! opt-out rates are essentially identical whether holiday related or not. Email marketing click-through rates Content Marketing Email Marketing holiday emails marketing effectiveness. open ratesAre they well received? Happy Holiday marketing, everyone! 

Increase Open Rates for Follow-up Emails

B2B Lead Blog

Coming back from a trade show, everyone is on a high.  Your team tells you, "it was the best show EVER" and the sales team is ready to get all of those hot leads.  As much as they may want you to, the last thing you should do is just

Email Branding Tip to Increase Open Rates

Anything Goes Marketing

This is a quick post on a great tip from Stefan Pollard in hist post: Use Brand-Recognition Elements to Combat Inbox Triage. Stefan recommends putting your company name in the "view online" link at the top of your email. For example: "BEFORE : If you can't see the images in this e-mail, please click here to view this e-mail through your Internet browser. AFTER : If you can't see the images in your edition of Browning eBlast, please click here." I liked this tip as it's easy to implement and should make a difference. Chad H.

Email Tip - How to Improve Open Rates

Anything Goes Marketing

If you send out email regularly, getting a few extra opens is always a good thing. I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. Typically, the "from" address and the email subject line are the biggest determinants in getting an email opened. The AutoPreview can also determine if an email will get opened. Marketing Sherpa left out a few key items: a. don't need any more junk stinking up my inbox.

B2B 2

Swish! How The Phoenix Suns Used Fan History To Drive Sales

It's All About Revenue

The campaign resulted in a 45% open rate, a 34% click-through rate and more than $200,000 in renewed tickets. Targeting & Segmentation Andrea Lechner-Becker basketball Charles Barkley click-through rates crm email email campaign Email Marketing Lead Nurturing Microsoft open rates Phoenix Suns renewals season tickets targeting and segmentationby Jesse Noyes | Tweet this. You probably remember the sights and smells from the first time you went to a baseball game. Or witnessed that first gravity-defying dunk in person. It was nothing but net. Facebook.

Digg 16

How Do Your Email Engagement Rates Stack Up Against Your Competitors?


Of those 11, I opened about half, only clicking through on one. Considering the sheer volume of these emails, it’s harder than ever to entice customer engagement that goes beyond simply opening a message. Just to clarify, click-to-open rate is the percentage of opened emails that were clicked.) The Boston Red Sox want me to attend spring training.

The Only Analytics That Matter Are Your Own


However, I can’t help but wonder if these companies are studying their own data and have noticed that I have not opened an email that has been sent to me at that day and time in months? simply don’t open them because my inbox is flooded with similar offers from their competitors, and they have unfortunately gotten lost in the shuffle. Every Tuesday at 11 a.m. Your analytics.