Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. This is probably the direct result of VC-funding.  MORE >>

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Just send a press release. MORE >>

The social media release is used for blogger outreach. Social Media Marketing Social PR blogger outreach brand building bylined articles pitching bloggers social bookmarking social media coverage social media press release social networks social PRSocial media and PR would seem to be natural allies. Since many (most?) Digg this! MORE >>

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. If you are truly present in blogger outreach, and what you do is driven by what’s good for the blogger as well as what’s good for you, you might be pleased with the results. MORE >>

When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. MORE >>