Why Most Outreach Emails Suck
B2B Marketing Insider
JULY 11, 2016
For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group. Marketing Strategy Email Marketing email outreach email strategyPersuading a blogger, journalist, or influencer is not for the weak-hearted.
Earned media influencer outreach is alive and well
JULY 5, 2016
As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far. Safety first!
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. What I do is a little different than the garden variety influencer outreach. I don’t reach out to 40 bloggers over time, I reach out to upwards of 2000 bloggers all-at-once. Tricky.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
How’s your customer outreach? We hear a lot about customer engagement and outreach these days. When it comes to customer outreach, your brand is the face of your company. It’s nearly impossible to talk about customer outreach without talking about social media. When it comes to customer outreach, innovation and creativity will get you far! Share your story.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
When you do outreach you never hear back from 1 so, if you’re tone deaf, you’ll just assume that everyone you reach out to with your insufficient outreach comes back with their rate sheet in one hand and their right hand out for the cash. Almost three years ago I wrote Blogger outreach is more PR than social media. Payola, baby! But I sure as hell do now!
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. ” Honestly, I had almost given up hope until I have been able to align myself with clients who really get what influencer outreach is. Influencer outreach is like any other sales cycle, right? unless.” It’s not SEO, though that could be a secondary effect.
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard. But you’re different, you’ll just need to suffer through all the sins of all the blogger and influencer outreachers before you. Groan.
Influencer Outreach versus Brand Advocacy: How to Divide Your Investment
B2B Marketing Insider
APRIL 28, 2016
The post Influencer Outreach versus Brand Advocacy: How to Divide Your Investment appeared first on Marketing Insider Group. Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right. This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool. Content Marketing
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” blogger might love a brand and want to do all he can to promote it, but at the end of the day, his top priority is gaining traffic and credibility for his website.
Link Building Basics: Outreach
SEPTEMBER 12, 2014
In this this post we will cover outreach, one of the most important aspects of link building. Crafting effective outreach takes practice, persistence, and creativity. Outreach is a skill that you must continue to hone and develop. By mastering the basics of outreach you can establish a foundation from which you can build upon. Compile a Refined Outreach List.
A Simple Guide to Successful Email Outreach [Infographic]
FEBRUARY 23, 2016
This is a bit of a loaded question, as there's a lot to consider when sending a proper outreach email: subject lines, send times, email length. They've detailed everything from what day and time is the best for sending outreach email to how many attempts you can expect to send. This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018.
3 Ways To Research Companies For Personalized Video Sales Outreach
JANUARY 16, 2017
If you want to get noticed by your prospects today, your outreach must be highly personalized. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few. The post 3 Ways To Research Companies For Personalized Video Sales Outreach appeared first on Vidyard. There’s no two ways about it.
10 Tips for Developing Better Blogger Outreach
AUGUST 15, 2014
Do you feel like your blogger outreach strategy lacks some oomph? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. 10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories Is it Time for a Blogger Outreach Tool? Blogger Outreach Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite right? The following ten tips, I assure you, will take any blogger … Continue Reading.
25 outreach tools that can take your business to new heights
JANUARY 9, 2014
Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Check out these 25 awesome outreach tools for your smash business strategy. We’re It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! Outreach isn’t just important–it’s crucial for brands who hope to expand their audience, develop credibility, and gain notice in a crowded online world. To streamline your entry into this practice, we’ve reviewed 25 of the most powerful outreach tools: 1.
How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send
OCTOBER 23, 2015
This is cold outreach, and, for better or for worse, it has its purpose. How do with do this and actually get results? I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. Outreach Elements Used By The Pros. 1) Relevance. Implementing Your Own Outreach Campaign. What else makes for a good outreach script?
The Backbone of Link Building: Outreach Strategies
SEPTEMBER 9, 2013
Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach. Outreach is the foundation of an effective link building project. You should follow some key strategies to improve the quality of your outreach. Personalize Your Outreach.
12 Subject Lines for Better Blogger Outreach
JULY 20, 2015
One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. This monthly Blogger Outreach column is contributed by Kristen Matthews. 12 Subject Lines for Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachBut, one of the […]. Author information. Kristen Matthews. Kristen on Google+.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). This is a pity.
The Quantum Mechanics of Blogger Outreach
FEBRUARY 28, 2012
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring. Or, more aptly, going from door-to-door selling Bibles, vacuums, or Girl Scout cookies. Image via Wikipedia. All at once.
Political Social Media Outreach: What B2B Marketers Can Learn
MARCH 31, 2016
As we find ourselves in the thick of yet another presidential primary, it’s helpful to take stock of what’s come to pass and recognize the lessons/best practices we can leverage ourselves as brands in our own online outreach. 1. But in recent years, the pendulum of political outreach has come to swing the other way. It was Kony 2012. Click the Romney tweet to read the study.).
Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
MARCH 25, 2016
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates -- which includes social media outreach. Effective Social Outreach Strategies for 11 Different Industries. There you have it: data to help you understand where to focus your social media outreach efforts for your niche industry. Technology. Lifestyle.
5 Ways Brands are Getting Creative With Blogger Outreach
MAY 5, 2015
As blogger outreach becomes a tactic implemented by more brands than not, the need for creativity lies in the type of partnerships formed […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Ways Brands are Getting Creative With Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachAs both technology and the consumer mentality evolve into a process that caters to real information, real opinions and real-time—marketers are obviously evolving their marketing partnerships and digital strategies to keep up.
The Long Tail of Blogger Outreach
OCTOBER 4, 2011
That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relationsIn fact, I will use a newspaper analogy to try to illustrate my point.
Why Marketers Should Go Rogue with Blogger Outreach
APRIL 9, 2014
Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger Outreach Author blogger bloggers brand Business Clients communication example follow for your image IT marketing outreach PR rules strategy time WHO One of the principals that I follow when it comes to marketing is to not follow any principals. I’m a fan of embracing all aspects of marketing as one giant grey area and I stray away from strategies where people try to assign rules or draw strict black and white lines. When I coach … Continue Reading.
The Human Approach to Link Building Outreach
JUNE 20, 2013
Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Some of my outreach pitches may not be by the book, but there is always a method to my madness. There are none.
Blogger Outreach: Pet Bloggers are the New “it” Girl
MAY 15, 2015
As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach: Pet Bloggers are the New “it” Girl by Kristen Matthews - Maximize Social Business. Blogger OutreachThe latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. Author information. Kristen Matthews.
What I Learned About Blogger Outreach from Surveying 4,000 Bloggers
SEPTEMBER 10, 2015
This information has been very valuable for all influencer marketing professionals because it’s not very often that you get outreach advice from the people you want to team up with […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business. Blogger OutreachI recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. Author information.
New Blogger Outreach Research Reveals Insights for Marketers
OCTOBER 8, 2014
I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! You can read […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | New Blogger Outreach Research Reveals Insights for Marketers by Kristen Matthews - Maximize Social Business. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.
Overcoming Pain Points in Blogger Outreach
SEPTEMBER 10, 2014
Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger Outreach … Continue Reading.
5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
FEBRUARY 23, 2017
Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. Luckily, the industry is evolving past the point of flooding the inboxes of time-starved journalists with irrelevant press releases with the help of more strategic outreach planning.
5 Key Preparation Steps in B2B Link Building Outreach
FEBRUARY 7, 2013
The same thing applies with link outreach, particularly when considering direct, B2B email link outreach. But the key difference is that with link outreach (B2B or B2C), you have the ability to thoroughly prepare for the communication at hand (at least the initial steps). Here are five preparation steps I would recommend when it pertains to B2B link-related outreach.
3 Blogger Outreach Trends That You Can Implement
DECEMBER 11, 2014
As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. I’ve seen spectacular ones. I’ve seen poorly executed strategies. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Trends That You Can Implement by Kristen Matthews - Maximize Social Business. Blogger Outreach And because I’ve been able to watch campaigns come, go and unfold into ongoing strategies—I have noticed some commonalities. So, consider this post a container of my brain […]. Author information.
Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
JULY 13, 2014
Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Expanding Your Search: Using Outreach Tools. Using buzz sumo allows you to tailor your content and SEO outreach towards hi-visibility topics and the influencers who write about them. Related Posts: Guest Blog Outreach Services Guest Blogging; SEO; Matt Cutts. Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. Getting Started. Next Steps.
Is it Time for a Blogger Outreach Tool?
JULY 18, 2014
Since I work for a company that produces blogger outreach software, I’m quite familiar with the topic. Whether it’s GroupHigh’s software or another company in our space, I asked my sales team to put together a thought out list of reasons why digital marketers and PR professionals decide to stop doing blogger outreach the manual … Continue Reading. Is it Time for a Blogger Outreach Tool? Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly?
Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
FEBRUARY 11, 2014
Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. There are a few goals with blogger outreach and make sure you determine yours before you do anything else. To establish … Continue Reading Some Brands are Thinking Outside the Outbound Box for Blogger Outreach by Kristen Matthews - Maximize Social Business. To build brand awareness. To promote a specific product or service.
Blogger Outreach Trend of 2014: Transition from Informal to Structure
JANUARY 15, 2014
While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Blogger Outreach Blog blogger brand Interpersonal relationship outreach public-relations review Twitter
When Influencer Outreach Crosses the Line – And How to Cross Back Over
Modern B2B Marketing
FEBRUARY 21, 2014
Suffice to say, this whole influencer outreach stuff has been working. Here’s the thing: once the line between an “influencer/outreach” relationship and an actual friendship gets blurry, my job gets both harder and easier. We’re essentially setting up a communication preferences center for our influencer outreach. Author: DJ Waldow I love people. We all have influence, right?