Biznology

DECEMBER 29, 2016

A/B testing results. A/B testing results—What types of messaging or design do customers respond to? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. Tough to do! Analyst reports.

Ideal Customer Profiles 146

Ideal Customer Profiles Analysis Marketing Report Profiling 146

Biznology

JANUARY 3, 2018

A/B testing data that shows which messages they prefer. I live in the New York City area, and among baseball fans of a certain age, there is a touchstone event that they remember: New York Yankees baseball player Thurman Munson dying in a plane crash during the baseball season in 1979. We also sold our cars. How do you know what is working?

Analytics 146

Analytics Ads Social Marketing Email Marketing 146

Biznology

OCTOBER 30, 2020

” How the B Corporation movement is remaking business. “After a summer where two new B Corporations went public, a new book outlines the growth of the responsible capitalism certification movement.” What’s Next for Silicon Valley? ” Take Ownership of Your Future Self. “Embrace uncertainty and change. .

Barriers 197

Barriers Terms and Conditions Lead Ranking Domain 197

Biznology

JANUARY 13, 2020

Do you A/B test landing page versions to find what attracts your target audience best and what moves them to action? Just be sure as you plan your new site, you are paying attention to the areas that can help ensure that your new site is, indeed, b. Better Than What? The unstated part of that question is, “Better than what?”

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

JULY 30, 2018

We look at clicks and we do some A/B testing. It’s absolutely possible to measure site search as a customer experience, by examining whether searches get results, whether those results get clicks, and whether searchers stay on those clicked pages–those qualities define a successful search.

High Quality Lead 112

High Quality Lead Search Marketing Demand Trends 112

Biznology

JANUARY 18, 2022

Let’s call them Jerk Boss A and Jerk Boss B. Jerk Boss B didn’t respect any of his employees, and probably was one of the worst bosses that I have ever worked for. Whether you fire everyone on a group Zoom call or dump someone’s last paycheck on their lawn in oily pennies, there are lots of ways to be a jerk boss.

Work Management 104

Work Management Ideal Customer Profiles Conference Customer Satisfaction 104

Biznology

MARCH 16, 2018

A/B testing for site search. Does digital sometimes feel a little overwhelming to you? There are so many things you could do that it can be tough to decide what you should do. And it’s getting ever harder when the things you could do change so rapidly. However, there are a few areas worthy of your focus. Want to know what Mike had to say?

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

JUNE 1, 2017

You use A/B or multivariate testing. Round up the suspects. Everyone should look at Solr and Elasticsearch —they are free open source and do a very good job in many situations, but there are plenty of proprietary engines out there than can make a ton of sense. Run some trials. See if you can take a test drive. See how it seems to work.

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

MARCH 6, 2017

Do some A/B testing to see if alternative content reduces your bounce rates and drives more engagement. Just because you rank well does not mean that you are generating effective leads. Tap into your web analytics. Analytics are beautiful aren’t they? Take a look at your target URLs. However, if you’re not, this should tell you something.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

JULY 12, 2018

Stevens about the key B to B marketing trends you need to pay attention to right now. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Ruth gave tips on what to do about recent changes in B2B buying behavior.

Trends 141

Trends B2B Marketing B to B BtoB 141

Biznology

APRIL 30, 2020

It turns out the energy field that enables all wireless technology to work truly functions like a search engine by a) picking up signals, b) searching for frequency matches, and c) returning experiences. The search engine a) picks up the signal and b) searches for a frequency match. The possibility. The science.

Broadcasting 104

Broadcasting Business Fulfillment Intent 104

Biznology

MARCH 21, 2018

Small things can make a big difference: anyone who’s done A/B testing knows that something as simple as changing the wording of a call-to-action, or the color of a button, can greatly increase click-throughs. It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one.

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

Biznology

JUNE 16, 2020

This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly. That’s a great start.

Act-On 190

Act-On PR Communities Education 190

Biznology

SEPTEMBER 25, 2019

A/B testing. In order to have the highest social media conversion rates, it is vital to take an A/B test for your ads and landing pages. According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. Let us get started with.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Biznology

MAY 11, 2020

B Corporations, mission-driven businesses, conscious capitalism, triple-bottom lines, CSR … there are a lot of concepts floating around on this topic. The danger in making profit your primary driver, even for publicly-traded companies with a fiduciary responsibility to maximize profit is that it breeds resentment.

Fulfillment 104

Fulfillment PR Paid Search Agency Marketing 104

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! The payoff? We all need some of that.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

MAY 5, 2021

For global reach—AsiaPac, EMEA, Latin America—D&B is unparalleled. Do you know of a growing B2B company that sells only domestically? I can’t think of one. So, most B2B marketers are desperate to get their hands on good quality prospecting data in other regions, for sales lead generation. Research carefully before you select a supplier.

B2B 118

B2B Marketing Prospects Sample Opt-in 118

Biznology

APRIL 30, 2019

Better targeting, A/B testing, content changes–there is a long list. Persuading your web users to convert is always job one for a digital marketer, and there are plenty of weapons that digital marketers have at their disposal. But I believe that the most overlooked weapon is content analytics. That is likely a successful visit.

Analytics 112

Analytics Conversion Click Rate Content 112

Biznology

SEPTEMBER 4, 2018

Each time you run an A/B test, or look at your analytics, you can look at the results in aggregate, but sometimes it can be very helpful to break things down by these segmentation characteristics. Completion : Did the visitor complete a task? Demographics : Who is the visitor? Firmographics : What organization are they from? Like this post?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

SEPTEMBER 14, 2020

A/B test subject lines and sender addresses. Clicks, comments, and subscribers are all great, but they’re not what keeps the lights on. Revenue does that. Of course, for many of us, the sales cycle is more complex and drawing a line between any one marketing activity and a sale can be difficult if not impossible. Relevance. Authenticity.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

Biznology

SEPTEMBER 2, 2020

I had mistakenly believed that given the AP’s announcement that it will begin capitalizing the “B” in Black, it made sense to capitalize the “W” in White. Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” I didn’t, either.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

SEPTEMBER 29, 2016

Consumers, either in B to C or B to B fall back on a perception of brand trust earned over time. My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” We have no one to blame but ourselves.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

Biznology

JUNE 27, 2013

If you are doing an A/B test on your creative or your offer, you need two landing pages. Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. But I am still seeing obvious errors.

Landing Pages 80

Landing Pages B2B SEM Response Rate 80

Biznology

AUGUST 23, 2018

If you announce that 22% of searches for Product A get no results, but 24% of Product B’s searches get no results, now the competition is on. Most of my clients want their website search to work–they really do. But they aren’t sure how to get all the folks who create the content all over their organization to do it right.

Marketing Websites 112

Marketing Websites Content Organization Conversion 112

Biznology

APRIL 8, 2021

A company that tolerated a culture so toxic its male supervisors were allowed to publicly discuss women’s bodies, call them “stupid b h” – oh, and did I mention pay them unfairly? , the twittersphere was agog: “BEST AD EVER!”. As a younger woman, I would have clamored up onto my soapbox like so many others and cheered.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MAY 4, 2017

He was the social media columnist for B2B magazine for seven years and is currently one of our B iznolog y authors. In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Have you tried to get the attention of a journalist lately? It’s no wonder PR professionals are frustrated.

PR 135

PR Practices B2B Blogger 135

Biznology

MARCH 31, 2021

A company that tolerated a culture so toxic its male supervisors were allowed to publicly discuss women’s bodies, call them “stupid b h” – oh, and did I mention pay them unfairly? , the twittersphere was agog: “BEST AD EVER!”. As a younger woman, I would have clamored up onto my soapbox like so many others and cheered.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

JANUARY 29, 2021

” Time for plan B? With one month nearly complete in the new year, a recurring theme of client and colleague conversations is career evolution. Whether transitioning into new roles on a defined career path or executing significant career transformations across disciplines and/or industries, strategic questions need to be considered.

Customer Surveys 151

Customer Surveys Newsletter Analysis Social Media 151

Biznology

SEPTEMBER 11, 2015

A key dimension of their brand appeal is their social mission (B&J’s mission statement includes “making the world a better place”) and community mindedness, giving something back locally in ways that delight Millennials. But Unilever eventually recognized the merits of this progressive culture and gave B&J more autonomy.

Brand Identity 80

Brand Identity Branding Case Studies Trust Marketing 80

Biznology

SEPTEMBER 26, 2019

Have a nurturing program in place as your Plan B. Have a nurturing program in place as your Plan B. B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. But it’s all part of a fairly complicated process. Self-reporting.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

OCTOBER 17, 2014

One possible answer to this conflict rests with the rise of “B Corporations” (B for Benefit), now accepted in 27 states. While not guaranteed, this B status can help a company protect against investors eliminating such established social policies and remain independent. Will the brand image benefits convince investors otherwise?

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80

Biznology

SEPTEMBER 6, 2018

We will A/B test everything–even search configurations–to get the experience that your customers deserve. But I am pointing my finger at the rest of you. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. But guess what? It’s not really that bad. You’re making that up.

eCommerce 130

eCommerce Search Marketing Analytics Conversion Rate 130

Biznology

AUGUST 27, 2019

Use A/B testing tools and other tests to find the right balance. Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. Here are some tips and tricks for getting gating right. Provide Real Value.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Biznology

MAY 22, 2018

Cygnus X-1. Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. This results in not just a vacuum—which Google abhors—but in a black hole. There are different levels.

Google 206

Google Work Management Lock-In Wikipedia 206

Biznology

JULY 5, 2012

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Photo credit: Wikipedia. What a treasure trove! But there are some potholes to consider. Pay per appointment.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

AUGUST 16, 2019

with more directed efforts, like A/B testing and trial runs in small markets, to plot new product rollouts and find new business locations. with more directed efforts, like A/B testing and trial runs in small markets, to plot new product rollouts and find new business locations. Data Helps Plot Expansions.

Top of Funnel 142

Top of Funnel Digital Marketing Funnels Customer Satisfaction Cold Calling 142

Biznology

APRIL 16, 2021

Specifically, their ability to challenge my thinking, encourage me to take strategic risks and push my development to new (and often uncomfortable) spaces helped me immensely. My gratitude runs deep. As always, happy reading and listening! This Is What The Best Mentors Do. “Having a mentor is the greatest gift someone can receive.

Best Practices 104

Best Practices Dwell Differentiation Rules 104