Trending Sources

Study says sedentary activities like blogging block impact of exercise

grow - Practical Marketing Solutions

funny observation, but I need to make a serious point today about blogging (and other sedentary knowledge worker activities) and how we all need to be aware of new research that indicates how hours of sitting may actually block the positive impact of exercise. The blogging sickness. I’m an active person. Hiking with the non-sedentary Bill Strawderman. How about you?

A surprising insight on social media measurement: Activity does matter

grow - Practical Marketing Solutions

To lead an initiative that eventually creates business results, you need to have an effort that is active, sustained, and consistent. Early on, it’s important to show that we are achieving an activity level — that SOMETHING is happening! Comments Activity is rarely meaningless, the question is whether or not. In praise of progress. Keep it moving. Make sense to you?

Lead Scoring Setup is Not a Set-It and Forget-It Activity

It's All About Revenue

Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Specifically the MQL, or marketing-qualified leads. This is often an eye-opening experience.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

and key activities (Web site visits, topics researched) and scores at both company and individual levels. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors. Of course, there are more important things about 6Sense than whether I consider it a CDP.

B2B Marketing Trends for 2016

focusing you on the core structural and strategic activities needed to succeed. At the core of this approach is trust, authenticity, and transparency—the cultural pillars essential for activating. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior.

22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]

Hubspot

Despite its impressive reach -- over 300 million daily active users and counting -- i t took some time for marketers to realize the business potential of Instagram. Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.

Will your job search survive your social media activity?

Biznology

The post Will your job search survive your social media activity? It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates. In the U.S.,

Content Synaptics: Driving Connection with Active Participation

B2B Marketing Insider

The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain. In case you’ve forgotten your high school biology (don’t worry, I have too), synapses are the little connectors that pass chemical signals between neurons in the brain.

10 Reasons why you should have an active business blog

Biznology

The post 10 Reasons why you should have an active business blog appeared first on Biznology. Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Blogging is free or very low cost. That makes a perfect blog post.

B2B Marketing Trends for 2016

focusing you on the core structural and strategic activities needed to succeed. At the core of this approach is trust, authenticity, and transparency—the cultural pillars essential for activating. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior.

A Guide to Active Listening: How to Earn People's Trust Using Your Ears

Hubspot

To eliminate this habit, I’ve taught the reps who have reported to me over the years a very specific skill: active listening. What is Active Listening? Active listening isn’t only applicable to sales, nor is it a new thing. In the following years, Richard Farson, a student of his, renamed it “active listening.”. Examples of active listening. Salesperson : Okay.

Benchmark your digital marketing activity

The B2B Research Blog

And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets?  Where they invest the greatest amount of time?  certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

Are Your Marketing Campaigns Socially Active? [CHART]

It's All About Revenue

billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10 th anniversary this year.  Are Your Marketing Campaigns Socially Active? This is a dramatic shift from what we’ve seen in the data before.  So, why might this be?   Marketers are looking for different ways to reach potential buyers, wherever they may be. 

Executives long for “customer-activated company” but social media is a stumbling block

grow - Practical Marketing Solutions

That’s one of the conclusions of a landmark study released today by IBM called “ The Customer-activated Enterprise ,” — a result of face-to-face conversations with more than 4,000 C-suite executives worldwide. The research discovered three major strategic shifts enabled by technology: The customer-activated company. The business world wants to go digital … and fast.

B2B Marketing Trends for 2016

focusing you on the core structural and strategic activities needed to succeed. At the core of this approach is trust, authenticity, and transparency—the cultural pillars essential for activating. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior.

How Social Media Activity Affects Sales

Sazbean

While there are ways to directly measure certain campaigns (clicks on a specific link, visits to a landing page, etc.), how does social media activity affect sales? When there is an increase in social media activity (measured just in number of posts by the client), there tends to also be an increase in traffic to the site from social media. weren’t really worth it.

4 Ways to Reach Active and Passive Job Seekers and Gather More Applications

Haley Marketing

With as unbiased of an opinion as possible, if you were an active job seeker scrolling through Facebook would that post be enticing enough for you to click? More importantly over 700 active and passive job seekers took the next step and clicked on an available job opportunity within the newsletter. economy picks up.". To go from a talent shortage.to a talent surplus? Brad Bialy.

Do You Have the New InsideView Activity Stream?

Sales Intelligence View

Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts. Do you have the new Activity Stream? We started rolling out a new addition to the InsideView product.

BEWARE! How To Get Fired For LinkedIn Activities

WindMill Networking

Do you have a LinkedIn profile?  If so, do you update it regularly?  Do you participate in LinkedIn Group discussions and publish posts on LinkedIn?  Do you perform these activities because YOU want to, or because your employer wants you to? If you are an active user of LinkedIn  because your employer requires, or highly […]. How To Get Fired For LinkedIn Activities by James Wu - Maximize Social Business. Author information. James Wu. James Y. Wu contributes a monthly column on Social Media and Employment Law. James Wu. Facebook | Google+ | LinkedIn |. BEWARE!

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. At first glance, using your branded campaign’s KPI data to prove your point would be the best course of action. Brand loyalty clearly goes a long way in the lead generation space.

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Life Enrichment: Keeping Your Body/Mind Active

Your Sales Management Guru

Life Enrichment: Keeping Your Body and Mind Active. While the concept of life balance is important and much has been written and spoken about it, as sales leaders and people in any walk of life it is critical. To enhance life performance a person must focus on life enrichment. While it is important for people to reflect and set new goals, I think they must be set in balance.

How to Get Your Executive Team Active in Social Media

Hubspot

These executives may not be active in social media just yet, but they should be. Also, see how active they are in social media already. You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy.

Lead generating machine: is your website actively helping your business grow?

Biznology

The post Lead generating machine: is your website actively helping your business grow? Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. To get those leads moving through the funnel, focus on creating a stellar user experience. Pay Attention to Color Choices. Cut to the Chase.

Social influence and social media activism

grow - Practical Marketing Solutions

sincerely honor anybody’s right to quit anything they like and make a statement of activism. But I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission. Making money off of our backs, off our content and goodwill. There is no opt-in.  If you use the service, you are in.

Focus on Productive B2B Marketing and Sales Activities

Great B2B Marketing

Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. Spending twice as much time on an activity to make the results 5-10 percent better. And when I look back on 2014, I think I did a decent job of improving results in each of these areas. Going to meetings that seldom accomplish anything.

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression. It protects the advertiser by defining the action and relating it directly to their business.

How Global Citizen Became the BuzzFeed of Social Activism

Contently

” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism. In the nonprofit world, the concept of hashtag activism gets a bad rap. PastaPolitics.” In the U.S.,

Social Media Activity Influences Google Rankings

PWB Marketing Blog

Marketing Mistakes: Focusing On Activities Instead Of Results

B2B Marketing Insider

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. And focusing on internal activities and fighting the latest internal fires instead of solving customer problems is the other side of the same coin. But the best ideas are ultimately practical. Looking for more? 

5 Steps To Connecting Marketing Activities To Revenue

6sense

Tying marketing activities to revenue used to be more art than science. It was clear that marketing initiatives drove awareness and demand, but there was no measurable way to track ROI of those activities. The problem that marketers are discovering is that a single prospect’s activity and buyer profile is not enough to qualify an account as in-market. If you don’t know how much a lead costs your operation in terms of hours, financial investment and operational and technological overhead, you won’t be able to figure out your ROI for inbound activities. Latest

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List Segmentation By Campaign Activity: Why Do It and How to Get Started

Vertical Response

In this scenario, the best way to segment your campaign list is by activity. Like the boots example, VerticalResponse allows you to directly target certain groups of individuals on a campaign activity level. The post List Segmentation By Campaign Activity: Why Do It and How to Get Started appeared first on VerticalResponse Blog. We just got our new boots for the season.

Your business should be blogging (actively!)

Confluent Forms

And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), but it means having content creation originating from a source, that source being under your own domain (for more on this read our post Focus on your Blog, Don't promote the social media services ). A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), Blogging can and should be a large part of that strategy. Give us a call !

Being Active on Social Media does NOT make you a Marketing Company!

Fearless Competitor

Petersburg, FL and started cranking up marketing activities for the company – sending out thought leadership articles. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company. Recently, Jeff Ogden, President of Find New Customers moved down to St. suggest these firms in the Tampa/St. Love comments here.

B2B 56

700,000 Active Users in 7 Weeks: The Story Behind Meerkat's Explosive Growth

Hubspot

Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. Two months ago, Meerkat didn’t even exist. It all started as a side project. Founder Ben Rubin had been working on live-streaming products as part of his job at Life On Air, and he thought it'd be fun to work on Meerkat in his spare time. But then Meerkat took off.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

edgardiazemes  A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? Need BOTH! What

Social Media Activity Influences Google Rankings

PWB Marketing Blog

The study found that social media activity is well-correlated with higher Google rankings. Creating a social media presence, actively engaging, following, re-tweeting and re-posting, and becoming part of the conversation will aid your business. Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. And Facebook may be more influential that Twitter. Facebook “Shares” is the single highest social media metric correlated with higher Google rankings.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

edgardiazemes  A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? Need BOTH! What

Lead Activity + Export

Docalytics

To that end, we've updated the Lead Activity screen to give you the same filtering options that you have on the dashboards, this post will provide some more detail of this new feature and how it will allow marketers to bring even more intelligence to their nurturing efforts with a simple push of a button. Marketing Sales Product

Social Media Activity Influences Google Rankings | PWB Marketing Blog

PWB Marketing Blog