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| Page 1 of 6 | Previous | Next | | | THE POINT JULY 18, 2011 Sample Outline for a Lead Generation White Paper Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Current industry problems/trends (highlighting, naturally, the “pain&# that your product or service solves). | | | | | |
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THE CONTENT FACTOR | THURSDAY, JUNE 17, 2010  Fulfilling a Content Strategy for the Enterprise: It's Much More than Writing
I'm frequently approached by writers looking for work, and the first thing they want me to see is a sample of their writing. In ten seconds, I can tell whether a writer can put a decent paragraph together. But writing is only the first of many skills needed to produce content for an enterprise. read more. MORE >> -
B2B WEB STRATEGY | THURSDAY, AUGUST 19, 2010 7 free B2B social media tools you probably haven’t heard of
We’ve posted several samplings of such [.]. Those B2Bs holding out on social media in the belief that it’s too cumbersome and time-consuming may soon be running out of excuses. MORE >> - Inbound Marketing Automation’s Free Usability Testing
But now your Inbound Marketing Automation system can do it for you, with huge sample sizes (dependent only on your traffic volumes), and literally for free (i.e. no additional costs). This post provides some ideas about how to improve your site by making it as usable as it can be. No related posts. MORE >> -
 Why are America’s fastest-growing companies killing their blogs?
If the researchers surveyed the exact same sample group, blogging levels may have even gone up in 2011. Finally, another possible cause of the strange drop is sampling error. Within the stated sampling errors, it is possible to conclude that the 2010 data and 2011 data are nearly identical. Social media investments will rise. MORE >> -
SAZBEAN | MONDAY, MAY 23, 2011  How to Make Using a QR Code Valuable to Your Customers
We decided that we wanted to replace the old carpet in our home offices with a wood laminate (real wood is just out of the question with two dogs and a kid), so I went to Lowe’s to pick up some samples. After comparing several samples in our rooms to see which ones I liked, I had to figure out how much each might cost. MORE >>
- 20 of the all-time best Twitter bios GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 9, 2010
- Crowd-sourcing your blog reader GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, NOVEMBER 26, 2010
- The B2B Buying Process Has Changed a Lot in a Year MARKETING GENIUS BLOG | MONDAY, DECEMBER 19, 2011
- Vital Statistics for B2B Marketers – the video EARNEST ABOUT B2B | THURSDAY, JUNE 10, 2010
- 17 Examples of Great Presentation Design HUBSPOT | WEDNESDAY, MAY 26, 2010
- Terracotta: Lead Scoring A Buyer’s Journey in Open Source DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 16, 2009
- Improve how you use White Papers for Lead Generation - Part II ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 19, 2006
- 10 Ways to Optimize Your Enewsletter Landing Page JUNTA 42 | WEDNESDAY, MAY 9, 2012
- New Data Proves 'Please ReTweet' Generates 4x More ReTweets [Data] HUBSPOT | TUESDAY, MAY 31, 2011
- Want To Generate More Leads? Leverage Your Prospects’ Five Senses SALES LEAD INSIGHTS | MONDAY, AUGUST 31, 2009
- Calculating Statistical Significance: A Tool for Marketers THE POINT | THURSDAY, JANUARY 6, 2011
- 5 Tips for Developing Strong Buyer Personas (via ) FEARLESS COMPETITOR | TUESDAY, JUNE 29, 2010
- The First (Almost) Clickable Direct Mail THE POINT | WEDNESDAY, FEBRUARY 10, 2010
- Your Tone Matters When Leaving Messages With Sales Prospects SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 23, 2010
- 14 Do’s and Don’ts of Marketing One Sheets B2B MARKETING TRACTION | MONDAY, JANUARY 16, 2012
- Bad thoughts that block B2B marketing success. B2BMARKETINGSMARTS | TUESDAY, JULY 27, 2010
- 6 Mistakes in Buying Marketing Automation MARKETING GENIUS BLOG | THURSDAY, MARCH 3, 2011
- Is it time to surrender to Facebook? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 31, 2011
- 100 Tips for Trade Show Lead Generation B2B LEAD GENERATION BLOG | TUESDAY, MAY 11, 2010
- The 5-Step Test to Determine Optimal Email Frequency HUBSPOT | THURSDAY, DECEMBER 29, 2011
- 6 Tips For Building a High Quality Blog Following SAZBEAN | TUESDAY, JANUARY 3, 2012
- Create a Social Media Optimized Email Signature HUBSPOT | WEDNESDAY, DECEMBER 8, 2010
- 28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors SMASHMOUTH MARKETING | TUESDAY, JANUARY 25, 2011
- Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing SAZBEAN | FRIDAY, APRIL 6, 2012
- And the Social Media Marketing Survey Says… MARKETING EDGE | THURSDAY, APRIL 14, 2011
- 10 Easy Ways to Get to Know Your Client INSIGHTIQ BLOG | MONDAY, NOVEMBER 28, 2011
- To Sell A Conference, Give Away Last Year’s “Takeaways” WHAT WORKS - WHAT DOESN'T | FRIDAY, APRIL 30, 2010
- Evaluating Marketing Automation - Data Management DIGITAL BODY LANGUAGE | TUESDAY, FEBRUARY 2, 2010
- Study shows Twitter users are powerful consumers GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 4, 2010
- 26 Ways to Screw Up Your Content MARKETING INTERACTIONS | SATURDAY, MARCH 26, 2011
- Moderator's Reading List For Online Community LEADER NETWORKS | MONDAY, MARCH 15, 2010
- What does a Qualified Sales Lead Actually Look Like? ONPATH | WEDNESDAY, NOVEMBER 24, 2010
- Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts SOCIAL MEDIA B2B | MONDAY, JULY 11, 2011
- The Marketing Dashboard imperative FEARLESS COMPETITOR | FRIDAY, APRIL 9, 2010
- Sales Leadership: Creativity is Critical YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 16, 2012
- Lights, camera, action: Video helps you stay in touch with customers BIZNOLOGY | MONDAY, JANUARY 23, 2012
- Pitching Bloggers PR MEETS MARKETING | THURSDAY, SEPTEMBER 13, 2007
- Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI MARKETING GENIUS BLOG | THURSDAY, JULY 28, 2011
- A Painless Guide to Planning a Marketing Budget IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 13, 2011
- 5 Secrets of Creating Successful Marketing One-Sheets B2B MARKETING TRACTION | WEDNESDAY, OCTOBER 28, 2009
- How B2B and B2C Marketing Are Different PAUL GILLIN | THURSDAY, JANUARY 20, 2011
- Sales Leads Are Best Served Hot WORKFACE | MONDAY, OCTOBER 17, 2011
- A Brave New World in Book Marketing SAVVY B2B MARKETING | THURSDAY, OCTOBER 20, 2011
- Retrofitting Blogs and Converting Industrial Websites into Blog Sites INDUSTRIAL MARKETING TODAY | THURSDAY, NOVEMBER 3, 2011
- 3 Top Topics from Topliners IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 22, 2011
- Facebook Tips for Midsize Businesses PAUL GILLIN | WEDNESDAY, OCTOBER 19, 2011
- [Chart] How Personalization Increases Email Open Rates IT'S ALL ABOUT REVENUE | SUNDAY, JULY 24, 2011
- Twitter or Facebook: Which Is Right for Your Business? HUBSPOT | TUESDAY, MAY 4, 2010
- Essential Reading List for Financial Services Sales Professionals SALES CHALLENGER | FRIDAY, JULY 22, 2011
- Today, Social Media Goes Public INSIGHTIQ BLOG | FRIDAY, MAY 18, 2012
- How Much Should You Pay For Content? PAUL GILLIN | THURSDAY, JUNE 9, 2011
- Price Papers vs. White Papers for B2B Lead Conversion B2B CONVERSATIONS NOW | SUNDAY, JANUARY 24, 2010
- What to Do When Prospects Make You Feel Like a Doormat JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, NOVEMBER 10, 2010
- We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet DIGITAL BODY LANGUAGE | TUESDAY, FEBRUARY 24, 2009
- Need Content? 20 Formats to Consider SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009
- Top 5 Lead Source Best Practices MODERN B2B MARKETING | SUNDAY, APRIL 24, 2011
- Manic Depressive or Social Media Maniac? – by John Leavy GREAT B2B MARKETING | TUESDAY, JUNE 29, 2010
- Need Content? 20 Formats to Consider SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009
- Centrifuge Systems Offers Powerful, Flexible Link Analysis CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 3, 2010
- Does Your White Paper Have a Call to Action? (My Guess: No) SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009
- 6 Data-Backed Tips for Getting More Retweets [Research] HUBSPOT | FRIDAY, MAY 11, 2012
- Social Media Marketing Tips from 2011 CLIENT BRIDGE | TUESDAY, JANUARY 10, 2012
- Cookie Deletion and Measurement: What you Need to Know DIGITAL B2B MARKETING | MONDAY, APRIL 16, 2012
- How do You Get Busy Executives to Engage in an Analysis? THE ROI GUY | WEDNESDAY, AUGUST 3, 2011
- He Tweeted, She Tweeted: Men vs. Women On Twitter [Infographic] HUBSPOT | MONDAY, AUGUST 9, 2010
- A Hidden Rule of PR - If you don’t ask, how do you know you won’t get it? PR MEETS MARKETING | SUNDAY, NOVEMBER 2, 2008
- 4 Ways to Use Social Media to Beat the Big Boys GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 1, 2011
- Engaging Content that Solves and Sells INDUSTRIAL MARKETING TODAY | FRIDAY, JANUARY 21, 2011
- Three Little Marketing Ideas with Big Reach GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 9, 2011
- How to grow your blog like a Fortune 500 company GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 17, 2011
- B2B Print Ads: 10 Tips for Increasing ROI DIANNA HUFF - B2B MARCOM | SUNDAY, DECEMBER 12, 2010
- 6 Ways B2B Companies Are Using Facebook HUBSPOT | TUESDAY, SEPTEMBER 20, 2011
- 8 Frequently Missed Lead Gen Opportunities for Your Homepage HUBSPOT | MONDAY, APRIL 2, 2012
- 5 Ways To Incorporate Direct Mail Into Your Marketing Mix THE POINT | TUESDAY, AUGUST 17, 2010
- Yes! You Can Afford to Do The Research That Lets You Understand Your Customers CONTENT MARKETING TODAY | THURSDAY, OCTOBER 22, 2009
- The World’s Best Non-Profit Blogs GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 8, 2011
- Savvy Speaks: Our Favorite eBook Examples from Around the Web SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 10, 2010
- How Business-to-Business Lead Generation Best Practices Have Changed INBOUND SALES NETWORK | TUESDAY, OCTOBER 11, 2011
- The Emotion found in Social Data BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 9, 2012
- Conduct a Content Audit For Your Content Marketing Strategy. B2BBLOGGERS | TUESDAY, APRIL 27, 2010
- Why care about B2B Content Marketing? EVERYTHING TECHNOLOGY MARKETING | TUESDAY, APRIL 12, 2011
- 7 Critical Steps to Getting Effective Survey Results SAVVY B2B MARKETING | MONDAY, DECEMBER 14, 2009
- Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share B2B LEAD GENERATION BLOG | FRIDAY, DECEMBER 2, 2011
- Are Digital Sales Tools Replacing Pharma Reps? SALES CHALLENGER | FRIDAY, AUGUST 12, 2011
- Are Webisodes Just for B2C? Who Hired Bob? ANYTHING GOES MARKETING | SUNDAY, FEBRUARY 24, 2008
- The Future of Pharma Marketing: In need of a social media & digital injection (Part 1) BLUE FOCUS MARKETING | SUNDAY, JUNE 5, 2011
- Mad Marketing TV – with content marketing expert Joe Pulizzi FEARLESS COMPETITOR | TUESDAY, JANUARY 10, 2012
- Who Should I Buy My Prospecting List From? SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 18, 2011
- Are B2B’s Social Media Fears an Opportunity for Smart Marketers? SAVVY B2B MARKETING | WEDNESDAY, MAY 19, 2010
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