Trending Sources

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation Blog

Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA. The second CTA did not diminish clickthrough to the contact form page. 24, here at Summit. Experiment background.

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. 1) Use clear language. The clearer you can be, the more likely you are to get clickthroughs to your URL. One Twitter researcher was able to gain an 18% clickthrough rate simply by using compelling headlines. Tweeting is easy. Defining a "Click" on a Tweet.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. 1) Abide by CAN-SPAM rules. Include their first names sometimes (it could increase clickthrough rates ), or even add something about their specific location. just can't win.".

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. Measuring the clickthrough rate allows you to see who engaged with an ad or call to action (CTA) in an email campaign – indicating that they were interested. Observation.

How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person. Blogging Email Marketing Daily IGSS

The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

Hubspot

Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. I was able to engage with existing customers that had been distant for a while. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. client-facing. Let me quickly give you some context here. Alright, back to my prank idea. But I''ll get to those later.

Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates. Personalizing emails is more than customizing the first sentence to include the recipient''s first name. Secondary challenges?

How To Increase Your Click-Through Rate

Lead Liaison

Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. Fortunately, it is relatively simple to boost your CTR. Test Your CTAs.

CTR 21

5 Ways to Get More People to Read Your Emails

Vertical Response

Email Marketing Clickthrough Rate Open Rate subject lineWouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. Your customers are busy, and their inboxes may be inundated with messages. So, how do you get your customers to read your emails? Humor.

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. Measuring the clickthrough rate allows you to see who engaged with an ad or call to action (CTA) in an email campaign – indicating that they were interested. Observation.

Compare your AdWords account to others–for free

Biznology

Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase. Have you ever asked yourself whether you paid search program is all that it can be? And best of all, it’s free. –free.

How to Gauge Email Responses

Vertical Response

Clickthrough rates. Definition : A clickthrough rate is the percentage of people who open a delivered email and click on at least one link in the email. Tips to boost your clickthrough rate: Clickthrough rates can vary depending on a variety of things, but the best way to boost your clickthrough rate is twofold. What kind of open rates should you have? Open rates.

Set Your Content Free for More Clickthroughs

B2B Lead Blog

I will be the first to admit that I have been very skeptical about "setting my content free" (not using forms in front of eBooks and whitepapers.)  I feel like if my job is lead generation then I have to capture those downloading.  But after much deliberation and hearing it

The Best Times to Send Business Emails This Holiday Season [New Data]

Hubspot

Our open and clickthrough rates are optimized -- or so we thought. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet. It must be a mistake. Or, it’s the holiday season. Let's explore. How have the holidays impacted your email activity?

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

It's All About Revenue

Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times. Even though driving sales wasn’t the primary goal, the post-purchase series significantly exceeded open, clickthrough and responder averages. CHALLENGE. SOLUTION. RESULTS. Creative and Design Email Marketing

Lead Generation: Who knows the customer better – Marketing or Sales?

B2B Lead Generation Blog

Manufacturing electrical energy consumption – 6.95% clickthrough rate. clickthrough rate. Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Well, all except one. The only presentation that ever seemed to rattle her nerves – and just ever so slightly – was the annual presentation to Sales leaders, justifying her upcoming budget (and, perhaps, existence). “We talk to the customer every day…”. Let me first say, I am a huge proponent of Sales-Marketing alignment. We talk to them every day.”.

Google Removes Authorship Photos and Google+ Circle Counts From Search Results

Hubspot

In his announcement, Muller says that this change was made because it offers a less cluttered experience for users, especially on mobile, and that tests indicate the clickthrough rates are similar: But, from the research that''s already been published by Google, that may not be the case. Google''s getting rid of author profile pictures and Google+ circle counts on desktop and mobile search.

Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation Blog

The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. We did a lot of work to look at that one-off strategy. You might also like.

10 Ways to Optimize Your Emails for Better Engagement [Infographic]

Hubspot

Personalized emails improve clickthrough rates by 14% and conversion rates by 10% ( Tweet This Stat ). Emails with social sharing buttons have a 115% higher clickthrough rate than those without ( Tweet This Stat ). But is email actually, still, one of the most effective ways to reach consumers, or has it become yet another over-saturated and over-used channel? email marketing

Stats 57

Plain Text vs. HTML Emails: Which Is Better? [New Data]

Hubspot

HTML emails reduce clickthrough rates. To better understand the impact of plain-text vs. HTML emails, we looked at the effect on the click rate (clicks/delivered) which is influenced by open rates, and clickthrough rates (clicks/opens) which isolate clicks from the variable of opens. To see if the clickthrough rate (clicks/opened) were affected, we looked to our A/B tests once again.

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. Copy:  Learn which ad copy and offers are most effective.

CPC 3

How to Use Native Advertising Without Getting Fined by the FTC

grow - Practical Marketing Solutions

And native ads yield higher clickthrough rates than traditional banner ads, especially on mobile. Studies show native-mobile ads generate clickthrough rates of more than one percent , while the average clickthrough rate of display ads is 0.06 And native ads yield higher clickthrough rates than traditional banner ads, especially on mobile. Enter native advertising.

Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation Blog

Testing is about mindset,” Burns said. “A small marketing department can drive more business from the current Web traffic by looking at clickthrough reports, understanding the content that is getting traction and doing more of that.”. We’re dealing with people, and all people behave the same. Furniture company website sparks idea, nets 400% increase in leads.

B2C 101

Lead nurturing via email series and content marketing

B2B Lead Generation Blog

If you found this short excerpt of the case study, clickthrough to read the entire case study with more detail on each step of the program. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel. Background on the campaign. What the team did during the campaign.

How to Write the Perfect Marketing Email [Free Ebook]

Hubspot

Include too many pictures, and your clickthrough rate may decrease. From the subject line to the closing, there's a science to writing the perfect email. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone. We'll cover how to: Prioritize the goals of your emails. Choose an impactful call-to-action.

How Dissatisfied CEOs Push Marketers into the Future

B2B Lead Generation Blog

How well you’re able to do this is measured in marketing KPIs like conversions and clickthrough rates, but those need to be translated into what matters most to CEOs: More leads. Tweet I feel very fortunate to work with some of the world’s most progressive marketers.  So, when I saw this article in MarketingWeek , 70% of CEOs Have Lost Trust in Marketers , it gave me pause. More revenue.

A Handy Little Guide to Creating Visual Content for Social Media [Infographic]

Hubspot

Want more views, clickthroughs, shares, and overall engagement on your social media posts? You''re not alone. According to the 2014 State of Inbound Marketing , 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. It''s important that your visual content be compelling, relevant, and correctly formatted.

The Anatomy of a Highly Shareable List Post [Infographic]

Hubspot

Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types. List posts, also called list-based posts or "listicles," are one of the most popular blog post types out there. What's not to love? Content Marketing Blog Daily IGSS

Dwell 50

Clicks on Pinterest Generate 4X More Revenue Than Twitter [Infographic]

Hubspot

Quick Sprout''s infographic also offers tips for optimizing your Pinterest marketing presence to generate more clickthroughs and engagement with your pins. Pinterest is one of the most popular social networks around -- but can you really make money from it? Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it! But enough with all this talk. Social Media

Click 48

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

When you have a 20% clickthrough rate on your blog, you’re making a lot of people very, very happy, and that’s really easy to measure.”. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. They reveal their top tips to help you do the same. How many people converted.

How Smart Marketers Are Sabotaging Their Calls-to-Action

Hubspot

If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. know it might be a good use of time because when I compare the clickthrough rates on these two CTAs, the latter is almost double the former. We''ve all heard the regular call-to-action best practices by now. It''s commonplace.

A Data-Backed Approach to Writing Great Headlines [Infographic]

Hubspot

You'll also learn which title length is best for social, for search, for clickthrough rate, and for best post-click engagement. When you write a blog post, how much effort do you put into the title? All too often, the answer to this question is "Not much at all." Sound familiar? Then you're neglecting a critical component of your content strategy. Blogging Daily

5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

The simple icons and easy-to-digest fonts of the data visualizations blend with a snappy caption and a backlink to Google’s site, generating valuable returns to the content creator in the form of clickthrough traffic. Although many companies use data to produce compelling micro content , only a few create content at a depth that puts them in the category of top-shelf content marketers.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Clickthrough rate reveals how often people who view your ad end up actually clicking it. Want more tips?

CPA 37

10 Horrifying Stats About Display Advertising

Hubspot

clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%. We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% So here they are. Source: Solve Media ) Tweet This. seconds.

Lead Management: 4 principles to follow

B2B Lead Generation Blog

Advanced: Engagement Metrics: Email opens, webpage visits, clickthrough, types of articles downloaded, etc. Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Key principles of lead management. The ideal customer profile.

Lead Nurturing for Software Trials

LeadSloth

Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. Regardless of the formatting, you always want to include a button and link for the call-to-action, because that’s how you will measure the email’s effectiveness (using the clickthrough rate). They signed up. What now? Tip 1: Start Sending Email Now. Conclusion.

Multichannel Marketing: How zombies invaded a B2B campaign

B2B Lead Generation Blog

Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test [More from the blogs]. Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Christine said, “I’m so passionate [about B2B marketing].

Mastering the Art of Omni-Channel Personalization [Free Guide]

Hubspot

In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales. More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. This guide covers: How You Can Develop a True Omni-Channel Experience. Ecommerce

The Science Behind Why Native Ads Work [Infographic]

Hubspot

With clickthrough rates of 1% to 5%, mobile banner ads are a sad savior for publishers looking to drive advertising revenue. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. But they can't ignore this, as people are increasingly turning to their mobile devices to consume content. billion in 2013. Media