article thumbnail

A/B Testing: How adding a second CTA increased clickthrough 291%

markempa

Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA. The second CTA did not diminish clickthrough to the contact form page.

article thumbnail

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. A part of the series Buzzwords in Marketing Automation. A Quantifiable Number.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. A part of the series Buzzwords in Marketing Automation. A Quantifiable Number.

article thumbnail

Customer Experience Email Marketing Tips

SendX

In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates? In fact, personalizing your emails by segmenting your prospect lists in this way can also improve your clickthrough rate by 100%.

article thumbnail

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Our clickthrough rates increased from 1.32% to 17.93%. That’s a decent performance, but there was an opportunity to improve. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Not bad, right? Here’s a quick rundown of what Kelsey did: Inventoried what we had.

article thumbnail

Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. While conversion rate may be confused with clickthrough rate, it is different in that not everyone who clicks a link in an email will follow through with an action.

article thumbnail

Strong and Effective Email Marketing Requires Effort and Diligence

Biznology

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. These aren’t quite as useful as revenue and profitability metrics, but are far more valuable than process metrics like clickthrough rates.