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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident. BtoB is a victim of those same forces.

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Looking for best-practices BtoB demand generation? Start with fundamentals first!

Fearless Competitor

Buffer Best-practices BtoB demand generation is built upon a strong foundation. Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. But they need to understand that to build a best-practices BtoB demand generation program and begin the journey to true revenue marketing, the foundation they first build is all important.

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How to Find New Customers – The Definitive Guide to BtoB Demand Generation

Fearless Competitor

Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. Find New Customers also has a Definitive Guide to BtoB Demand Generation , in our white paper called How to Find New Customers. How to Find New Customers.

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Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!

Fearless Competitor

Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. What’s the process that this new hire will use to craft a best practices btob demand generation program in your company? Instead of taking a chance of having your BtoB demand generation manager do the right things, look for his or her plan. Do you think it is important for a BtoB demand generation manager to have a plan? Fill out a form and send in your resume.

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BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends

Fearless Competitor

Author : Buffer, Inc Website : [link] --> The post BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends appeared first on Fearless Competitor. Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA. Joe Pulizzi, Content Marketing Expert.

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4 BtoB Marketing Action Items for 2011

Fearless Competitor

IMHO, this is the finest book on BtoB marketing ever published. Learn about Personality  - the Missing Ingredient in BtoB Marketing. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Originally posted 12/30/2010). Thank God. What do you think?

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Buyer Insights are the Foundation of Great BtoB Digital Marketing

Fearless Competitor

Author : Buffer, Inc Website : [link] --> The post Buyer Insights are the Foundation of Great BtoB Digital Marketing appeared first on Fearless Competitor. Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. But how do you create content that is truly relevant for buyers today? profile.

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The World’s Simplest Overview of BtoB Lead Nurturing

Fearless Competitor

Lead scoring-nurturing. View more webinars from Find New Customers, Inc. Presented by the B2B lead generation and global marketing company Find New Customers. Marketing lead-nurturing

Buyer Personas are the Foundation of Great BtoB Marketing Programs

Fearless Competitor

Today, BtoB sellers compete around who has the best buyer insights. Jeff Ogden, President of the sales lead generation company Find New Customers is an award-winning btob marketing expert who is trained in buyer persona best practices. The post Buyer Personas are the Foundation of Great BtoB Marketing Programs appeared first on Fearless Competitor. It covers everything from.

Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it

Fearless Competitor

Buffer A new study by BtoB finds that almost 1/2 of firms “are “very involved” or “fully integrated” with social marketing, up from 28% last year, and fully 96% of all marketers are engaging with social media in some fashion.” LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site.

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4 BtoB Marketing Action Items for 2011

Fearless Competitor

As 2010 comes to an end, this blog post is more important than ever. Happy New Year from Find New Customers! Fortunately, the economy seems to be improving, despite the recent unemployment rise. This week some prognosticators predicted lots of growth in … Continue reading → Business relationships Buyer Personas Fearless Competitor Leadership Leadership Lessons Management best practices Marketing Sales 2.0 sales challenges Sales knowledge sales leadership Sales-Marketing Alignment

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Good news/bad news in BtoB sales

Fearless Competitor

According to CSO Insights. the following statistics were just released. 59.4% of salespeople made quota in 2010. Conversely, over 4 out of 10 missed quota). But there’s bad news too. 95% of companies plan to raise quotas. Jim Dickie of CSO Insights puts it in perspective using a high jump analogy. How big will that red section grow?). Yet almost every company is raising the bar.

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The Awesome Power of BtoB Lead Nurturing

Fearless Competitor

“As many as 9 out of 10 visitors to your website are not ready to buy.” ” – Brian Carroll, MEClabs. “Lead nurturing moves the needle in B2B marketing.” ” – Jim Lenskold, the Lenskold Group. “On average, organizations that nurture their leads experience a 45% lift in lead generation ROI over those organizations that do not.” ” (MarketingSherpa 2012). Here are some of the appearances of  sales lead generation expert Jeff Ogden of Find New Customers , talking about lead nurturing. Keys to Successful Lead Nurturing. Kevin Reinert.

The Importance of Personalization in BtoB Marketing today

Fearless Competitor

Let me explain what we did at Find New Customers, the new Florida-based demand generation agency and the nicest company in BtoB marketing today. If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. If you want marketing results, you need to personalize the content you send out. Read it here.

5 Tips in Building a Great Website in BtoB Marketing

Fearless Competitor

If your company is looking for a very well-connected award-winning BtoB marketing expert, just fill out the form below. I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. When your salespeople leave a message and give a company name, the prospect is more likely to visit your website than to call you back. That’s why your website matters more than ever. And please note, we have never sued an existing client. This is a big mistake.

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How to Create Truly Useful Content Maps in BtoB demand generation

Fearless Competitor

Author : Buffer, Inc Website : [link] --> The post How to Create Truly Useful Content Maps in BtoB demand generation appeared first on Fearless Competitor. Buffer How to Create Truly Useful Content Maps. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers. The best way to create relevant content is via buyer personas and a content map. This is how to create a useful content map (and how not to). Recently, I was in a meeting with a division of a very large global  firm. It looked like this: Awareness. Consideration of Options. Evaluation. Selection.

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Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011

The ROI Guy

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The full report is available for purchase from BtoB Magazine , but I would love to read your questions and feedback via comments below, or through our Facebook or Google+ page. The Role of Social Media.

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5 Lessons a BtoB Marketer can Learn from “Breaking Bad”

Fearless Competitor

B2B Lead Generation | The Power of Great Story-telling. In honor of the return of the “best show on television&# tonight, we share 5 marketing lessons from Breaking Bad. We hope you enjoy it. Great B2B Marketing lessons can come from anywhere – including a remarkable TV series. consider it an Owners Manual for B2B marketing today. The power of a great story. That’s riveting!In

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Only 36% of BtoB Marketers Believe their Content Marketing is Effective. Lack of Buyer Personas Hurt.

Fearless Competitor

Buffer Just over one out of three BtoB companies believe their content is effective. Author : Buffer, Inc Website : [link] --> The post Only 36% of BtoB Marketers Believe their Content Marketing is Effective. That means almost 2 out of three believe it’s not working. Lack of Buyer Personas hurts badly. Which begs a simple question. This begs a question. Note the differences.

It is Saturday and historic events happened yesterday

Fearless Competitor

Filed under: BtoB Marketing , Business relationships. BtoB Marketing Business relationships DeathFidel Castro, the legendary communist leader died on Friday.  That is an event of epic proportions in world history.  It is being recognized by all world leaders.  Florence Henderson died as well. On a happier note, my alma mater of Notre Dame plays #12 USC at 3:30PM on ABC.  Jeff Ogden.

If you do something, become the best

Fearless Competitor

Filed under: BtoB Marketing. BtoB MarketingOne goal I have to become the best at what I do.  That is my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine.  I follow Fender on Twitter now. also hope to get back into scuba diving, now that I am in Florida.  Sunday is my birthday.  Happy Birthday Jeff.

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Florida gets its own BtoB demand generation agency – Find New Customers

Fearless Competitor

Florida gets its own marketing agency, Find New Customers  – the nicest company in BtoB marketing today. Why does that matter? As companies face consistent challenges in sales and marketing and profits fall, they find it harder and hard to tackle things like: Buyer Personas. Content Marketing. Lead Nurturing. Lead Scoring. Social Media. then profits fall and personnel gets changed.

It is Sunday and life is grand

Fearless Competitor

Filed under: BtoB Marketing. BtoB MarketingSimple.  I’m Catholic and I went to Mass and had a big lunch. NFL games on now.  Talked to my brother who is helping me and hope to print my Medicare coverage now.  I now have a giant high definition TV in my room.  And a nice 12 string guitar.

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Research Social Media B2B social media BtoB Magazine IDC valueAccording to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. Don’t be that guy.

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. In fairness to Software Advice, the responses to the survey – and even the way the questions were structured – is also a reflection of the current state of BtoB campaign measurement. Far from it.

The Importance of Blogging in BtoB Demand Generation

Fearless Competitor

Inbound Marketing. Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. The next highest percentage for any source was 3.52%. In my opinion, the blog is not just making a difference, it’s priceless! Only one hand went up. What do you think?

“Let Your Freak Flag Fly” – Advice for BtoB Marketers

Fearless Competitor

Buffer Let Your Freak Flag Fly is what I always advise BtoB marketers when creating digital marketing programs. Jeff Ogden, the Fearless Competitor, President of Find Customers is a BtoB marketing expert and 2 time winner of Top 50 Influencer in Sales Lead Management. We live in a crazy, noisy, world today with a cacaphony of messages streaming in continually. Beautiful scenery.

BtoB Magazine Selects 2011 B2B Social Media Winners

Social Media B2B

BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media. BtoB Magazine Summary: From influencer relations to promotional mailings to live events to YouTube, the EMC campaign used almost every channel at its disposal. Those details of each category winner are listed below. Read more. Read more.

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Please help me raise funds for college

Fearless Competitor

Filed under: BtoB Marketing. BtoB Marketing[link]. I set up a GoFundMe to raise money for college including my two sons. Please use the link above to add a small contribution. I’m a medical miracle looking to help others. Thank you.

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The Colleges with Great Academics this Saturday

Fearless Competitor

Filed under: BtoB Marketing. BtoB MarketingDuke, one of the finest schools in the USA, play Notre Dame in football on Saturday afternoon. They are two of the best in the land and it is an honor to play each other.  Both are great academic institutions.  Yes, I do have a BBA in Marketing from Notre Dame.  I respect the many business leaders who graduated from Duke. Are you?

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Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. What BtoB marketing Automation is all about, and why you should care. Can’t make it?

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The Awesome Power of Story in BtoB Sales Lead Generation

Fearless Competitor

There is a good lesson for BtoB marketers here. What is the appeal of these shows and what’s the lesson for BtoB marketers? Do you think these lessons fit BtoB companies? Author : Buffer, Inc Website : [link] --> The post The Awesome Power of Story in BtoB Sales Lead Generation appeared first on Fearless Competitor. Let me share it. Patience works.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

BtoB Magazine ). 3. BtoB Magazine ). BtoB Magazine ). Marketing Research Social Media Marketing BtoB Magazine Facebook inbound marketing Jeff Bullas Mack Collier MarketingProfs Pinterest Social Media B2B social media facts social media statistics 2012 social networkingSocial media and inbound marketing techniques have been a boon for marketers. And their competition.

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Companies churn out miles and miles of content. If so, do two things.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Companies churn out miles and miles of content. If so, do two things.

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