Trending Sources

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. billion unique monthly views. Aggressive testing of ad copy. Sewell, Spear President.

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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of total marketing budgets. 7: 14 Fortuitous SEO and SEM Stats and Facts. Internet users. close rate.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. The post Expand your Offer Strategy to Increase SEM Performance appeared first on The Point.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

10: The 17 Best Keyword Research Tools for SEO and SEM. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. And of course, keyword stuffing, as an SEO tactic, is long dead. 5) SpyFu.

The Difference Between SEO & SEM

Puzzle Marketer

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. So then what is SEM? The post The Difference Between SEO & SEM appeared first on Puzzle Marketer. Paid Search Search Engine Optimization search engine marketing sem seoOriginally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. Search engine…?

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Bottom line: SEM is much more valuable to health systems than simply being a vehicle for generating appointments, guide downloads, and phone calls. The post 3 Tips for Hospitals To Fuel Content Marketing with SEM Data appeared first on Fathom.

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Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media

The New Strategist

In this episode, Jonathan Barrick and Josh Muirhead discuss how marketers can get better understanding of their SEM efforts by mapping actions and events in their reporting and finding true correlation and causation, and explore why some brands have made the puzzling decision to ‘go dark’ on social media and shift to an advertising-only model. Links and resources mentioned in this episode: 3-Part Introductory Guide to Adwords & SEM by Sean Clark: [link]. link]. link]. Sean Clark’s website: [link] and on Twitter: [link]. on Occam’s Razor Blog by Avinash Kaushik: [link].

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Are Tech Marketers Over Paid Advertising and SEM?

Captora

The post Are Tech Marketers Over Paid Advertising and SEM? Most companies often spend $40 to $50 million a year on Google AdWords. With a combination of poor conversion rates and high Cost Per Conversion spend, most marketers are often left feeling rather ‘blah’ about paid advertising. If an agency is solely focused on: Managing campaign spend. Bidding and picking keywords.

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Infographic: Top 10 B2B Paid Search Mistakes

The Point

B2B Marketing Campaign Strategy Google AdWords PPC Advertising PPC Landing Page Best Practices PPC Landing Page Tips Search Engines search marketing SEM b2b paid search b2b paid search agency Paid Search Agency paid search best practices paid search mistakes Paid Search Tips ppc best practices ppc consultants ppc mistakes ppc tips sem best practices sem mistakes sem tips

Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

Paid Search Search Marketing Slider Black Friday Kohl''s Search Engine Marketing sem Target (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. We were very curious how the leading toy retailers would balance these two important metrics. . That’s a win-win! Target was a good example of this.

PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The ads appear at the top of the SERPs (Search engine results page) and along the side. The biggest. Marketing ROI Cmo marketing roi

SERP 17

SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr

Opentopic

The SEM SEO Manager drives sales of telecommunications products and optimizes the different online and sales channels as well as well the traffic acquisition for the online shop. The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Opentopic blog >> jobs-stages.letudiant.fr Main tasks (depending on requirements. Marketing ROI Cmo marketing roi

Machine learning for large-scale SEM accounts

Opentopic

Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will. Cognitive Technology Cmo cognitive technology

SEM for the Enterprise [White Paper]

Fathom

If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012. Is this because paid search is becoming ineffective as a lead generation vehicle, or is it (as I suspect) because so many companies attempt paid search without a full understanding of basic SEM best practices? This bias leads to an inevitable over-inflation of the mean results. (It

SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc). Whether or not your website will appear among the top results for. Marketing ROI Cmo marketing roi

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

B2B Marketing Campaign Measurement Google AdWords lead generation PPC Advertising search marketing SEM paid search Paid Search Agency Paid Search Consultants Paid Search Tips PPC ppc best practices sem best practices The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program.

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

B2B Marketing Campaign Strategy Demand Generation lead generation Online Advertising Online media PPC Advertising SEM Social Media facebook facebook advertising linkedin linkedin ad tips linkedin advertising social media advertising social PPC twitter twitter advertising Looking to include social media advertising as part of your demand generation mix in the new year?

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AVANKIA LLC Jobs | Digital Marketing – SEO/SEM Job | Jobs In Bengaluru/ Bangalore

Opentopic

Opentopic blog >> opentopic.com We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Marketing ROI Cmo marketing roi

AVANKIA LLC Jobs | Digital Marketing – SEO/SEM Job | Jobs In Bengaluru/ Bangalore

Opentopic

Opentopic blog >> opentopic.com We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Marketing ROI Cmo marketing roi

The importance of knowing what competitors spend on SEM

Biznology

Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. It becomes suddenly much easier for them to successfully request extra budget from their clients.

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4 Tips for Healthcare SEM, Post-Affordable Care Act

Fathom

For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom. Healthcare Industry Paid Advertising/SEM/Display ACA Affordable Care Act healthcare SEM Obamacare PPACA

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. © SEO/SEM ad extensions adwords callout extensions google google adwords local business location extensions paid search PPC retail review extensions search engine marketing SEM sitelink extensions sitelinks social extensionsThere are no additional fees for using ad extensions. Click to Call Extensions.

Ads 58

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. If you’re going to implement a serious SEM campaign, you’re going to need to jack the funds from somewhere (and someone) else.

4 Steps to Prep Your Search Engine Marketing for the Holidays

Vertical Response

Here are 4 steps to get your SEM ready now: 1. The first thing you should do when creating a new, holiday-based SEM campaign is to start with research. Holiday Non-Profit Marketing Resources SEO/SEM holiday ppc holiday search engine marketing holiday sem online marketing paid search PPC search engine marketing SEM Halloween, Thanksgiving (in the U.S.),

Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

SEO and SEM is one of those specializations that many of you think requires an expert to manage. Digital Marketing search engine marketing search engine optimization SEM SEOEven the savviest of marketers need a little help every now and again. In many cases, that is a very true assessment. Keep in mind, this is what helps your ranking factor. DO NOT WRITE FOR SEARCH ENGINES.

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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency. B2B Marketing Google AdWords Search Engines search marketing SEM SEO Uncategorized paid search search engine marketing sem best practices

Top 10 Demand Generation Resolutions for 2014

The Point

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

9 Search Engine Marketing (SEM) Facts and Statistics. Lee Laurie Sullivan MarketingProfs MediaPost Melissa Hoffmann paid search advertising Rob Petersen SEM stats SEO link building SEO statistics top challenges in SEO are link building total internet advertising spendingSocial may be sexy, but search still pays the bills. How can marketers get the most out of search? eMarketer ).

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6 Tips to Creating an Ideal Landing Page

Vertical Response

Design Non-Profit Marketing SEO/SEM Small Business Marketing a/b split test adwords landing page landing pages search engine marketing SEM Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

adwords ppc paid media semWe’re a fast-growing marketing team with the goal to be constantly improving our marketing output. We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. Right? Wrong.

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SEM PPC Optimization: How to Maximize the Revenue at a Targeted ROI – Seo Land

Opentopic

Opentopic blog >> seoland.in By using profit-driven optimization techniques, advertisers can maximize their profits. The point at which the profit is highest is where the current ROI is equal to 1/E, where E is the current price elasticity (see the article: How to Drive Profit with PPC Campaigns). Therefore, the target ROI of the campaign cannot simply be an arbitrary. Marketing ROI Cmo marketing roi

SEO Tips for 2015

Vertical Response

SEO/SEM Tips in 2 Videos bing Firefox google search engine optimization Search Engines SEO SEO in 2015 yahoo Get your business found by search engines and potential customers in the new year. In this two minute video, our Search Engine Optimization manager, Chipper, provides SEO tips for the New Year, including the importance of mobile, and search engines such as Bing and Yahoo!

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5 Ways to Use Paid Search & SEO Together

Vertical Response

SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Both are important online marketing elements to, but can take different priorities depending on your goals and time. In the past, these tactics have been managed separately, but now, more businesses are seeing the value of a unified approach.

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. Incorporating content campaigns into your overall SEM strategy is still good idea. Google’s Content Search Network allows you to expand your reach and get your ad in front of new audiences with targeted placement ads. What is Google’s Content Network?

How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Online Advertising Paid Search google infographic measurement optimization quality score search engine marketing semTherefore, it is important to understand and measure.