Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. Use These 5 Steps to Triple Your Conversion Rate by Tropical SEO Applicable to both SEO and SEM, this post provides five (well, four really) tips to significantly improve the conversion of site visitors to buyers or leads including conducting a site audit, rewriting selected content, and of course testing everything. A well-crafted search marketing program can provide not only

And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies. My question is: why isn't their agency managing their SEM program in the first place? They also recently published an outstanding case study on improving SEM results through Google's content network entitled How to Get the Most Out of Google AdWords—8 Strategies to Maximize ROI . If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. Key findings from their presentation: Marketing results

Call it nurturing, call it education, the point is if they don't see that you are bringing value, they may not be interested in bringing value to you. Collect Them - Yes, definitely, use SEM and SEO to gather the hand raisers, make it part of the mix, but be cautious not to rely too heavily on it. Tags: demand socialmedia marketing SEO linkedin twitter SE Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network.

Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation market When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide.

Case in point: among my SEM clients are two b2b software companies. Periodically run updated placement reports and repeat the process to exclude specific sites from your AdWords contet network program. By keeping your content network free of inappropriate and non-productive sites, you can increase the click-through rate and optimize your return on investment from this option for advertising with Google. ***** technorati tags: Google AdWords content network Google AdSense search engine marketing conversion rate bogus conversions Google search algorithm SEM World

Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketin A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Answer:

Tags: General Info Great Business Tips & Tricks blog directory searchenginemarketing sem SEO traffi The following is a list of great blog directories which help increase site traffic and search engine rankings.  This is beneficial to both existing and brand new sites and will simply get more visitors to your blog.  None of these directories cost money and none (other

Tags: Search Engine Optimization Google Google Keyword Tool LeadSloth Link building SEM SEO Browser SEO Optimizatio In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art. Basic SEO is actually quite straightforward: hence my 3 steps to SEO Success.

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SE A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget.