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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. If your content targets military students, you might identify some influencers in the veterans' community, even if they don't focus on education specifically. Education marketing trendsVideo Goes Big and Goes Live. The powerhouse engagement stats for video content keep growing.

WOMM 50

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators, divided into three sections: General learning, creativity and learning hubs. DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education  by Anya Kamenetz. DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education by Anya Kamenetz.

Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

And a particular passion is education. Hoffman, a former Marshall Scholar, used his pulpit to articulate his vision for how technology should be transforming the educational system. “Education is about giving people the tools they need to to navigate the world,” he said. Based on my education, I was unprepared to navigate this world. How

Customer Education: The Secret to Successful Marketing

Type A Communications

September 1, 2016 by Chuck Frey In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer. read more.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. Engage and educate them. of encouragement, education, and inspiration. His education includes an MBA from the University of Minnesota and a bachelor's degree in engineering from St. B2B Marketing. processes are fundamentally changing. know which half." website traffic, brand.

Content Marketing for Higher Education

Fathom

We can’t all be the prestigious Stanford University, yet when it comes to content marketing for higher education, we all can play on our strengths and develop world class marketing. The post Content Marketing for Higher Education appeared first on Fathom. Here’s a secret you can take back to the board room, Successful content marketing needs two things: 1) Content. 2) Marketing.

How To Increase Enrollment: Marketing Attribution For Higher Education

bizible

Educational institutions compete like all other businesses. From revenue to prestige, educational institutions have a variety of goals to reach. Higher Education Recruitment and Enrollment In The Digital Age. The shift in who pays for higher education and the shift in how students seek information. marketing attribution higher educationWhere are they from?

IoT security and the consumer: the challenges and education question

i-Scoop

Many years ago, when the Internet became popular, a local government asked us to set up a site to educate consumers and businesses on security risks and measures to take, in order to use the Internet safely. Recently I had a flashback. With the Internet of Things, predominantly in a consumer electronics and consumer IoT […].

The crisis in marketing education and what to do about it

grow - Practical Marketing Solutions

The overhaul of America’s education system is a very complex problem that I am not prepared to address here. Participants can receive college credit, continuing education credits, or simply a certificate for completion. The post The crisis in marketing education and what to do about it appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Agree?

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. Engage and educate them. of encouragement, education, and inspiration. His education includes an MBA from the University of Minnesota and a bachelor's degree in engineering from St. B2B Marketing. processes are fundamentally changing. know which half." website traffic, brand.

Higher Education Faculty Continue to Use Social Media

Biznology

Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Social Media Marketing college Education Facebook Faculty higher education linkedin social mediaAge matters.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Education Today and Tomorrow. Its almost as if we are moving forward in time but at the same time remaining frozen where education and advancement is concerned. believe nothing will change until higher education is more affordable & our educators are better compensated (as they should be!). Ive been out of the education system for a long time now so maybe Im off the mark with this. Math Education: An Inconvenient Truth. Light an Educational Fire. We Dont Need No Education. MadTV Sex Education Sketch. Irony in Education.

Salesfusion’s Marketing Automation Platform Drives Awareness and ROI for Education Technology Provider

Salesfusion

The post Salesfusion’s Marketing Automation Platform Drives Awareness and ROI for Education Technology Provider appeared first on Salesfusion.

Monthly Education Industry Update

Fathom

The post Monthly Education Industry Update appeared first on Fathom. Blog Feed

Building an Efficient Education Marketing Machine [Free Ebook]

Hubspot

Our newest ebook, Building an Efficient Education Marketing Machine covers what schools need to know about increasing ROI in the digital age. Education marketing shouldn’t be any different. Download the full ebook for free here >> Building an Efficient Education Marketing Machine ! EducationSo how do you get started? Businesses now expect. The explosion of digital.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. Engage and educate them. of encouragement, education, and inspiration. His education includes an MBA from the University of Minnesota and a bachelor's degree in engineering from St. B2B Marketing. processes are fundamentally changing. know which half." website traffic, brand.

Where to Get an Education in B2B Content Marketing

Biznology

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it.  Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.  But this is the one to acquire for your marketing library, for two reasons. One that really works, especially in B2B.

Innovation in higher education marketing

Earnest about B2B

Technology is rife in everyday life and education is finally catching up. But while teaching continues to evolve, higher education is lagging behind other industries in innovative and digital marketing. So what does technology in tutoring look like and how can education marketers jump on board? Tips and tricks on how marketing professionals can be more innovative.

Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Today’s visionary education marketers  recognize the need to grow their schools and sell like any other exemplary business. The post Rise of the CMO in Higher Education appeared first on Fathom.

Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Modern B2B Marketing

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. Speaking with folks at AMA’s 2016 Symposium for the Marketing of Higher Education in Orlando last week gave us insight into a world that most of us take for granted. The Way Forward.

8 Ways to Use Video for Customer Success, Education, and Advocacy

Vidyard

Are you using video for customer education, success, and advocacy? The post 8 Ways to Use Video for Customer Success, Education, and Advocacy appeared first on Vidyard. Video is the modern web browser’s medium of choice. And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text.

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Rise of digital education. Author: Vyoma Kapur Class is now in session! And that’s true for all marketers.

Infographic: Online Advertising Trends for Education

Fathom

This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014. Today, we are introducing a complimentary infographic highlighting the big picture of education advertising and everything you might have missed from the Standard! Higher Education Online Advertising / SEM / Display

Giving on the Green: A Charity Golf Outing for Education

Fathom

At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on  Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio. Both programs provide underprivileged children with education that empowers our world’s youth. Like Mary’s Meals and Open Doors Academy, we strive to connect students with a better educational experience.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. So without further ado, an infographic for all of your content marketing for higher education needs. Welcome back marketers. That all being said, it’s time for the bad news. Geyer).

Online Reputation Management Strategies for Higher Education

Fathom

Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.” In higher education, reputation online can impact leads, enrollments, starts, retention and alumni relations. Develop a Response Strategy. Don’t feed the trolls.

Marketing Students: Education vs. Application

Synecore

My intention isn’t to knock the educational system. This educational gap I’ve noticed has cultivated in me a passion to discover ways for students to learn applicable marketing skills I didn’t learn during my college years. Let’s dig a little deeper into the educational gap I am ever-so passionate about. This is very troubling to me. Absolutely. SWOT Analysis. Branding.

Creating A Thoughtful Content Strategy in Higher Education Marketing

Hubspot

Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. This makes you relevant to new prospects while still maintaining your relationship with traditional stakeholders of your higher education institution. Education We looked at why you want to shake things up. Many higher ed. Let’s say two weeks.

How Educators Learned to Embrace Social Learning by @mnburgess #education #EdChat

Blue Focus Marketing

As tremendous resources are being invested on social employee infrastructure, communication, and education, the education system has also taken notice—reimagining its course offerings to prepare the next generation of workers for a business world transforming itself around social practices. Join us on Tuesday, March 24, at 11 a.m. What does this new business world look like?

How to Talk About Education Standards – Sans Politics

Fathom

Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. If If you’re an education marketer, you may have to write about those standards, whether you agree with the ones your school follows or not. Focus on the facts. Address real needs.

CIO Challenges Educators to Stay Relevant

Paul Gillin

Wichita State University CIO Dr. Ravi  Pendse  last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. In his view, educators who continue to rely upon lectures and chalkboards as the tools of their profession are becoming dangerously out of step with the ways in which young people learn.

How SocialStudent Improves Engagement and Collaboration @KatyTroughton #IBMConnection #education

Blue Focus Marketing

What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton , General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect Conference in Orlando, Florida. Check out the SocialStudent homepage to learn more about the program and where it can go from here.

You’re an Educational Institution, So Test, Test, Test!

Fathom

think this is what may sometimes lead to discouragement when presented with the idea of website testing in higher education. The post You’re an Educational Institution, So Test, Test, Test! Blog Feed Conversion Optimization & Usability Higher EducationAll too often, I see a problem arise when I start a relationship with a college or university. Start by testing copy. A.B.T.:

Test 22

How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework

Hubspot

Over the past several months, I’ve been experimenting with building links from educational (.edu) The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

The Innovative Educator. Sharing ideas about educating innovatively. recommend Innovative Educators new to PLNs begin as a PLN consumer (1.0 belong to Classroom 2.0 (for educators using Web 2.0 technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas).

A Day in the Life of an Education IT Manager

emedia

Content Day in the Life IT Blog Blog Post Audiences Education Homepage B2B ResourcesFor back to school, we asked the IT manager at a middle & high school to talk about his experience. We spoke with Josh Quaid, IT manager at Cascia Hall, a private school in Oklahoma, to ask what issues are impacting his work.

Why Mobile and Search in Higher Education are Critical

Fathom

During the summer, I attended a handful of conferences focused on higher education and digital marketing. I’ve made a few friends along the way, and I learned that  universities of all sizes face common issues: Student acquisition and retention. Google reports that 40% of education search queries happen on a mobile device. Education Industry Mobile SEO Think Mobile First.

B2B Marketing Strategy: Inform and Educate

Great B2B Marketing

The title of the article was Educate and Inform Instead of Interrupt and Sell. Inform and educate and always remember that it is far easier and more profitable help people buy what you are selling than it is to sell them.  David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. Scott was definitely speaking my language in this article and he had a number of salient points about successful marketing strategy.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. But, of course, this holiday celebrated in the U.S. Compile & Highlight Research. What does this mean?

Recalibrating Education and Businesses with Social Media Technology – Rewards & Awards

Blue Focus Marketing

There are positive results for educational institutions that embrace these challenges and deliver superior education for students ready to embark in a highly competitive, complex world. Our lives are being transformed with the worldwide explosion of rapidly advancing social technologies.   Today, many businesses are rapidly evolving and increasingly becoming social businesses.