Three reasons why the future of public relations is red hot
grow - Practical Marketing Solutions
MARCH 2, 2015
I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. Here are three essential new areas of activity that could re-define the future of public relations: Search engine optimization What does PR have to do with SEO? Public Relations 2.0. Maybe everything. Quality content — sure.
A Public Relations Case for Digital Marketing
SEPTEMBER 12, 2012
As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. This was shortly after I met Dick Martin, former executive vice president of public relations, employee communications, and brand management for AT&T. Here are three public relations skills that digital marketers need to master. Public Relations Social Media Marketing Digital marketing public relations social media social media marketing
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Related Resources.
Should PRSA Sanction Public Relations Practitioners?
NOVEMBER 29, 2013
In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.
The Herb Schmertz Era: When Public Relations Had Some Balls
JULY 5, 2013
brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp.,
How to Build Public Relations Media List [Video]
MAY 23, 2014
In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Connie Sung Moyle, Public Relations Manager at VerticalResponse , shows you how build an effective media list quickly and easily. The post How to Build Public Relations Media List [Video] appeared first on VR Marketing Blog. All rights reserved.
The role of public relations in lead generation for B2B firms
JUNE 13, 2014
But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly. Your public relations strategy is not a stand-alone enterprise. Track competitors.
24 Sphere Bytes Reflect Core Learnings about Social Public Relations
AUGUST 30, 2013
When you are recruited to write a monthly column about a specific area of practice—public relations—relating to maximizing social business, one tends to spend that dedicated time on the big picture, including focusing on matters that impact and resonate with the majority of enterprise leaders, rather than a localized, topical and transient organizational “campaign” or … Continue Reading 24 Sphere Bytes Reflect Core Learnings about Social Public Relations by Judy Gombita - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
Top Five Tips for Breaking into Public Relations
PR Meets Marketing
JUNE 6, 2011
I recently met with a young woman who was seeking advice on how to break into the public relations field. Like many people graduating college over the past couple of
Death by Content: How Press Release Abuse Killed Public Relations
AUGUST 31, 2011
And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department. Public Relations, as a profession and a function, will simply cease to exist.
Bytes from the PR Sphere: Distilling the Social Components of Public Relations
SEPTEMBER 27, 2011
Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. And not just for public relations, for any discipline, including marketing and customer relations. Not own.
Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?
MAY 24, 2012
Digital “public relations” for an enterprise is much harder and less likely to achieve success if the culture is porcine or controlled (i.e., That’s because I’m interested in knowing more about the organization, based on the communications and public relations expertise demonstrated. Public RelationsThree reasons why… 1. panel session.
Dominate Your Next Event With a Great Public Relations Strategy
Modern B2B Marketing
MARCH 1, 2013
by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no registration required). Fill out our Public Relations Strategy Worksheet for Events to get started.
How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
MARCH 19, 2013
public relations can be a critical ingredient in your marketing mix. Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century. 1) Just Because It’s Free, Doesn’t Mean It’s a Free for All. Snooze.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. It’s about relating, it’s about engaging. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game.
How Putin’s brand inspires Trump
SEPTEMBER 16, 2016
As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. Content Marketing Public Relations 2016 presidential race audience targeting authoritative brand brand image brand marketing brand persona donald trump Ivanka Trump leadership brand media control public relations Putin republican party Target audience Trump trust Vladimir Putin voter demographics
Content shock re-visited, the content marketing myths and realities
grow - Practical Marketing Solutions
JANUARY 16, 2017
It was the most-researched post I had ever delivered to the publication and it took many hours of work. I’m not giving up, at least for now. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published.
7 tips for effective press releases
AUGUST 12, 2016
B2B Marketing Public Relations B2B marketing brand image descriptors PR Press release public relationsPress releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Keep your release simple.
How storytelling can shape the corporate brand and culture
DECEMBER 19, 2016
Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and volatility. With so much information and multi-tasking surrounding us, it has become a challenge to restore simplicity, clarity and focus in our communications. Like this post?
What it’s like to be hugged by a brand. Literally.
grow - Practical Marketing Solutions
DECEMBER 12, 2016
business relationships customer acquisition Marketing best practices Most Popular personal branding Public relations Social Media and Sales Social Media best practices Social Media Strategy emotional marketing evergreen hyatt mark schaefer philip kotler social media best practicesBy Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation.
A sales pitch isn’t a relationship
AUGUST 31, 2015
rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. Public Relations Social Media/PR Traditional Marketing business relationship public relations sales pitchIt had been pitched as a “get acquainted” call. He didn’t stop for 20 minutes.
PR 2015: Top 100 Influencers & Brands
JULY 8, 2015
Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). bekiweki.
3 Ways Social Media Adds Spice to Traditional Public Relations
NOVEMBER 18, 2015
Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations. Influencers are people who, due to their blogs, books, or other form of public visibility, are considered trusted experts on a given topic. The reason?
Analyze your target’s buying process, for greater marketing efficiency
OCTOBER 7, 2016
When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila! And so on.
Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
DECEMBER 6, 2016
Can public relations help make it go mainstream ? About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Like this post?
Hey PR: make way for content and creativity
MAY 6, 2016
Now, a new study from USC Annenberg Center for Public Relations and the Holmes Report is out, and it includes data that bolsters my point. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry. Social media was the second driver, cited by 71% of respondents. The top skills after writing?
Earned media influencer marketing demands your awesome
JUNE 21, 2016
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. It is like sales. Well, you can.
4 Ways to really engage your customers on social media
NOVEMBER 4, 2016
While a social cause may not relate to your business and brand in a direct manner, you could still encourage and embrace it via your social media pages. Fans will engage with publicly reliable content. Anything you post that relates to trending events people are already discussing is a surefire way to engage your audience. Word questions with care. Connect via a social cause.
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
That was no obstacle to Steinlager Pure beer which publicized an attempt the world free dive record through a unique mash-up. Spain’s Congress passed a law deeply restricting the right to assemble publicly and protest. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
When a customer hears about a great experience from someone they can relate to, they make a connection. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Keep your brand consistent. Share your story. Like this post?
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast.
What brands and consumers get from long vs. short form content
SEPTEMBER 29, 2016
Content Marketing Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Arthur Sulzberger Brand Experience brand gatekeeper Brand Trust branding Content Consumption Content marketing Jr. We have no one to blame but ourselves. Do we expect the consumers of product driven content to evaluate ethics and objectivity? Like this post?
My Best Biznology Blog Posts of 2016
DECEMBER 27, 2016
Blogging Content Marketing Influencer Marketing Public Relations Reputation Management Search Engine Optimization Search Marketing Social Media MarketingEveryone’s doing clip shows this late into the year. think I’ll predict the future right after I attend Renaissance Weekend this week in Charleston, SC. Maybe by the 3rd I’ll know what the future may bring.
Your digital PR needs to account for emotions
MARCH 2, 2016
I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. Monthly Newsletter Public Relations emotional marketing jacob riis PR public relations Ray Rice videoBut video seemed to take it to a new level. Now, the facts were not in dispute. PR needs to step up–again.
Is your social media marketing about listening or talking?
JUNE 5, 2012
And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. Crisis Management Crisis Response Internet Marketing Public Relations Social Media Marketing Business Facebook Internet marketing Marketing and Advertising public relations social media Social network twitter
Access Byte: Resolve to Make Evident Your Business Connectedness Through Social PR
DECEMBER 28, 2012
As 2012 draws to a close, one would think being “social PR” accessible would be a no-brainer for the majority of B2C and B2B businesses, public utilities, charities, non-profits, governments and other formal organizations. In many ways it is easier for a media relations specialist to get in touch with journalists than ever before; they are so much more accessible.
Wisdom from the Most Influential PR Professional of the Century
grow - Practical Marketing Solutions
FEBRUARY 26, 2012
Or are some things still the same in the world of public relations? What advice would give to a young person entering the world of Public Relations today? Mark: And the book is not just going to be about your life but also a history of public relations. Mr. Burson: Yes, I will be speaking a lot about public relations. Tell us about that.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social mediaI just wrote an article , Blogger outreach is earned media PR, isn’t it? If you’re in your mid- to late-30s — or even 40s, gah! Totally!
Your team is the best content source for search
MAY 17, 2016
Content Marketing Search Engine Optimization Search Marketing Amy Jacques Garvey blogging Business Content marketing Corporate title instagram interviewing public relations social media marketing video marketing Vimeo YouTubeIf there’s anyone in your world who can pass the duck test , it’s your employees. So, don’t duck your staff when your aim is to win at search.
Eight media relations tips most PR pros totally miss
MARCH 3, 2016
Last year I returned to business journalism as a contract editor at a tech news site. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little. That means that instead of posting an image that relates to your brand or message, I run with a stock photo. This attitude sells PR short.